Building a Municipal Social Media Presence (2014)

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Information about Building a Municipal Social Media Presence (2014)
Social Media

Published on March 13, 2014

Author: MorrisCountyNJ

Source: slideshare.net

Description

Municipalities need to be in the social space to effectively communicate with their constituents. This presentation goes step by step through creating a Facebook page, a Twitter account, and using Hootsuite to effectively publish. It includes suggestions and best practices.

1County of Morris, NJ • Building a Municipal Social Media Presence Building a Municipal PresenceSocial Media March 2014 Carol A Spencer, Web Manager County of Morris, NJ • Building a Municipal Social Media Presence Facebook • Twitter • Hootsuite

2County of Morris, NJ • Building a Municipal Social Media Presence • Considerations before getting started • How to get a Google account & Gmail address • What are the differences between a Facebook page and profile • How to set up a Facebook page • What Twitter is and why you should use it • How to set up a Twitter account • What Hootsuite is and why you should use it • How to send one message many places, all at once What you’ll learn today

3County of Morris, NJ • Building a Municipal Social Media Presence One Post: Many Channels

4County of Morris, NJ • Building a Municipal Social Media Presence • Seriously consider having a single Social Media presence online (1 Facebook page, 1 Twitter account, etc) • Use a consistent, generic email address for all social media • Use a consistent “vanity” name • Have multiple admins for each application • Adopt “Use” and “Commenting” policies (see Facebook.com/MorrisCountyNJ for our commenting policy) • BACK UP (ArchiveSocial.com, Backupify.com) EVERYTHING is subject to records retention laws, including comments Considerations before getting started A little planning goes a long way

5County of Morris, NJ • Building a Municipal Social Media Presence • Decide on a “communications tone” • Don’t post original material on Facebook • Anyone can comment on your FB posts. Remember, it’s social! • Assign a team member to monitor comments • Secure your Facebook profile so no one can see it • Never let fans / followers upload photos or videos without moderation • Think about how you’ll market your social presence Considerations before getting started A little planning goes a long way

6County of Morris, NJ • Building a Municipal Social Media Presence • Facebook requires a real name: webmaster@, admin@ are not acceptable. • Gmail: We use MC[town]NJ@gmail.com if we set up your email. • Gmail.com Choose an email address Generic Local or Generic Gmail

7County of Morris, NJ • Building a Municipal Social Media Presence Check Your Chosen Vanity URL • Morris County is MorrisCountyNJ Facebook.com/MorrisCountyNJ Twitter.com/MorrisCountyNJ YouTube.com/MorrisCountyNJ Flickr.com/MorrisCountyNJ Scribd.com/MorrisCountyNJ MorrisCountyNJ.gov • Choose a name. Check it everywhere. (www.namechk.com) Facebook, Twitter, YouTube, Flickr, Scribd, LinkedIn, FourSquare • Denville is already DenvilleNJ on Twitter, YouTube, Scribd • DenvilleNJ – Available on Flickr (go grab it), but gone on Facebook • What to do…..

8 County of Morris, NJ • Building a Municipal Social Media Presence BUILDING A MUNICIPAL SOCIAL MEDIA PRESENCE: FACEBOOK MARCH 2014 Carol A Spencer, Web Manager County of Morris, NJ • Building a Municipal Social Media Presence Facebook • Twitter • Hootsuite

9 County of Morris, NJ • Building a Municipal Social Media Presence FACEBOOK Profiles vs Pages

10 County of Morris, NJ • Building a Municipal Social Media Presence FACEBOOK Profiles vs Pages

11 County of Morris, NJ • Building a Municipal Social Media Presence CREATING YOUR PAGE Login later

12 County of Morris, NJ • Building a Municipal Social Media Presence GOVERNMENT PAGE TYPE Company, Organization, InstitutionGOVERNMENT PAGE TYPE Company, Organization, Institution

13 County of Morris, NJ • Building a Municipal Social Media Presence GOVERNMENT PAGE TYPE Government Organization A page must be tied to someone‟s profile. Facebook policies do not allow one individual to have two profiles. Once created, be sure to have two admins so that if the person who created the page leaves, your agency can still administer the page.

14 County of Morris, NJ • Building a Municipal Social Media Presence GOVERNMENT PAGE TYPE Government Organization

15 County of Morris, NJ • Building a Municipal Social Media Presence GOVERNMENT PAGE NAME [Jurisdiction Name] Government

16 County of Morris, NJ • Building a Municipal Social Media Presence FACEBOOK TOU You must agree to have a page

17 County of Morris, NJ • Building a Municipal Social Media Presence FACEBOOK TOU Special Government Terms

18 County of Morris, NJ • Building a Municipal Social Media Presence PROFILE PICTURE Logo, seal, or local branding

19 County of Morris, NJ • Building a Municipal Social Media Presence UNCHECK ALL THE SHARING That comes later

20 County of Morris, NJ • Building a Municipal Social Media Presence ADD YOUR WEBSITE Add some info about your jurisdiction

21 County of Morris, NJ • Building a Municipal Social Media Presence ADMIN PANEL Getting Your Page Ready

22 County of Morris, NJ • Building a Municipal Social Media Presence UNPUBLISH THE PAGE Only Admins can see it

23 County of Morris, NJ • Building a Municipal Social Media Presence EDIT THE PAGE Use Facebook as….

24 County of Morris, NJ • Building a Municipal Social Media Presence EDIT THE PAGE Admin Panel

25 County of Morris, NJ • Building a Municipal Social Media Presence EDIT THE PAGE Admin Roles

26 County of Morris, NJ • Building a Municipal Social Media Presence EDIT THE PAGE Mobile Posting OR, better yet, use Hootsuite‟s mobile app.

27 County of Morris, NJ • Building a Municipal Social Media Presence EDIT THE PAGE Insights

28 County of Morris, NJ • Building a Municipal Social Media Presence EDIT THE PAGE Promoting Your Page; Boosting Content

29 County of Morris, NJ • Building a Municipal Social Media Presence EDIT THE PAGE Help

30 County of Morris, NJ • Building a Municipal Social Media Presence SPREAD THE WORD Like Us Button for your website https://developers.facebook.com/docs/plugins/like-button/

31 County of Morris, NJ • Building a Municipal Social Media Presence LEARN ABOUT SHARING How to share content

32 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

33 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

34 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

35 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

36 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

37 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

38 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

39 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

40 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

41 County of Morris, NJ • Building a Municipal Social Media Presence ACCOUNT SETTINGS Lock down the profile

42 County of Morris, NJ • Building a Municipal Social Media Presence FINAL THOUGHTS Before publishing • Get your “vanity” URL Facebook.com/username

43 County of Morris, NJ • Building a Municipal Social Media Presence FINAL THOUGHTS Before publishing • Remember to follow Facebook guidelines for timeline photos and posts https://www.facebook.com/help/search/?q=cover+guidelines http://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-ht

44 County of Morris, NJ • Building a Municipal Social Media Presence Screen captured in 2012. 637 Likes. Be sure to identify your page as the “Official Page” Note the failure to post for well over a year.

45 County of Morris, NJ • Building a Municipal Social Media Presence Screen captured in 2014. 649 Likes. Post. Post. Post. This page is abandoned. Not good for Green Township. Once you start, keep it up!

46 County of Morris, NJ • Building a Municipal Social Media Presence Click here See your stream for posts to share.

47 County of Morris, NJ • Building a Municipal Social Media Presence For those who use Facebook, this looks more like your standard stream. Recommendation: follow only other government agencies. Be sure to cross-market with other Morris County jurisdictions and pages.

48 County of Morris, NJ • Building a Municipal Social Media Presence

49 County of Morris, NJ • Building a Municipal Social Media Presence BUILDING A MUNICIPAL SOCIAL MEDIA PRESENCE: FACEBOOK MARCH 2014 Carol A Spencer, Web Manager County of Morris, NJ • Building a Municipal Social Media Presence Facebook • Twitter • Hootsuite

50 County of Morris, NJ • Building a Municipal Social Media Presence BUILDING A MUNICIPAL SOCIAL MEDIA PRESENCE: TWITTER MARCH 2014 Carol A Spencer, Web Manager County of Morris, NJ • Building a Municipal Social Media Presence Facebook • Twitter • Hootsuite

51 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER 140 Powerful Characters

52 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Signing up

53 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account

54 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account You’ll have to do this a few times….

55 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account

56 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account

57 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account

58 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account

59 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account

60 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account Use the photo from your Facebook page…. Consistency builds brand.

61 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account

62 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Setting up an account

63 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Tweeting • 140 characters. Try to use less. Link to more details. • Learn Twitter lingo. • Use abbreviations. Eliminate punctuation where possible. • ALL CAPS is shouting. Don’t shout. • Write your message, then start eliminating words and using abbreviations to say the same thing in 140 characters. • RT is re-tweet. MT is a modified RT. • @TwitterHandle is a public message to TwitterHandle • DM TwitterHandle (note the space) is a direct message (private) to TwitterHandle. You can only DM your followers. • Mention means someone used your Twitter handle in a tweet.

64 County of Morris, NJ • Building a Municipal Social Media Presence TWITTER Tweeting • Tweet valuable content and your followers will grow: Road closures, meeting reminders, posted budgets, closed fields, events, important web postings, celebrations, honorees, good press, #tbt (Throw- Back-Thursdays). Use photos where possible. • If someone asks you a public question, answer publicly. • If someone asks you a public question, answer it. • If someone DMs you, and you need more information to answer, give them a link to your feedback form. • If someone DMs you, answer them. • If people RT your tweets, thank them with an @ message. • Create a Twitter widget for your website. Put it on your home page. (https://twitter.com/about/resources/widgets)

65 County of Morris, NJ • Building a Municipal Social Media Presence BUILDING A MUNICIPAL SOCIAL MEDIA PRESENCE: TWITTER MARCH 2014 Carol A Spencer, Web Manager County of Morris, NJ • Building a Municipal Social Media Presence Facebook • Twitter • Hootsuite

66County of Morris, NJ • Building a Municipal Social Media Presence Tying it Together Using Hootsuite Carol A Spencer, Web Manager County of Morris, NJ • Building a Municipal Social Media Presence Facebook • Twitter • Hootsuite

67County of Morris, NJ • Building a Municipal Social Media Presence Sign up for Hootsuite FREE version Use the same email as Facebook & Twitter

68County of Morris, NJ • Building a Municipal Social Media Presence Hootsuite Dashboard

69County of Morris, NJ • Building a Municipal Social Media Presence Hootsuite Dashboard

70County of Morris, NJ • Building a Municipal Social Media Presence Hootsuite Dashboard

71County of Morris, NJ • Building a Municipal Social Media Presence Hootsuite Dashboard

72County of Morris, NJ • Building a Municipal Social Media Presence Hootsuite Tools

73County of Morris, NJ • Building a Municipal Social Media Presence Hootsuite Tools

74County of Morris, NJ • Building a Municipal Social Media Presence Hootsuite Tools

75County of Morris, NJ • Building a Municipal Social Media Presence Before Posting Double check before you post  Information is accurate  Information is authorized for public release  Post is 140 characters or less  Spelling is accurate  Link is accurate Copy it into a new browser window to be sure it goes where you want  Date and time are correct if scheduling into the future  Selected social networks are the correct ones  Once it‟s out there, you can delete it but anyone who has read it, has read it.  To delete in Hootsuite, hover over the tweet in the „sent tweets‟ stream and click the x.

76County of Morris, NJ • Building a Municipal Social Media Presence A few more things… Searching, deleting, filtering  To search Twitter, enter the search criteria in the search box and click the magnifying glass.  To create a stream of a particular search term, click “+Add Stream”. Choose a search term or use logic as per examples  To create a stream of keywords, enter the terms. Tweets using any of the keywords will be returned.  To use hashtags so your comments will be included in a stream using that term, precede your term with a #. Example: #MCLibrary; #Jan25; #gov20; #superbowl, #SOTU  To be sure your tweet ends up in someone‟s mentions stream, use @ before their Twitter handle.  To delete in Hootsuite, hover over the tweet in the „sent tweets‟ stream and click the x.

77County of Morris, NJ • Building a Municipal Social Media Presence Tying it Together Using Hootsuite Carol A Spencer, Web Manager County of Morris, NJ • Building a Municipal Social Media Presence Facebook • Twitter • Hootsuite

78County of Morris, NJ • Building a Municipal Social Media Presence Building a Municipal PresenceSocial Media March 2014 Carol A Spencer, Web Manager County of Morris, NJ • Building a Municipal Social Media Presence Facebook • Twitter • Hootsuite

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