Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

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Information about Building a Community with Social Media and Web 2.0 - A Cisco Product...

Published on March 26, 2008

Author: lasandra5



This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a community using social media outlets including Facebook, Second Life, blogs and discussion forums ultimately spreading its marketing message for the introduction of a new router. This was presented at a SVAMA Emerging Media Morning Forum on March 26, 2008.

Update: I made some changes to the deck on July 1, 2008 based on some feedback from Jeremiah Owyang including a valuable slide on lessons learned near the end of the deck.

Building a Community with Social Media and Web 2.0 A Cisco Product Launch Case Study LaSandra Brill, Mgr, SP Web & Social Media July, 2008

Why should I care about social media? YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) (source: Ellacoya Networks) YouTube & Wikipedia among top brands (source: (source: Five of the top 10 websites are social (source: Alexa) (source: Alexa) Over 100 million blogs exist (source: Technorati) (source: Technorati) 120,000 new blogs launched every day (source: Technorati) (source: Technorati) 1.5 million posts per day (17 per second) (source: Technorati) (source: Technorati) Blog readership?

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