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Building a Booming Business in a Busted Economy

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Information about Building a Booming Business in a Busted Economy
Business & Mgmt

Published on January 8, 2009

Author: ducttape

Source: slideshare.net

Description

Steps to take in a down market and a new coaching program from Duct Tape Marketing.
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Crea%ng a Business Boom  During an Economic Bust  John Jantsch – Duct Tape Marke%ng  Images: iStockphoto.com 

Objec%ves today  •  Inspire  •  Mo%vate  •  Give ac%on steps  •  Introduce a solu%on 

The Natural Advantages of Small   Business in Down Market  •  Focus  •  Reach  •  Transform  •  Partner  •  Automate 

Get Closer to Your Customers 

Get Closer to Your Customers  •  Call 5/day and thank them  •  Admit you’re slower  •  Segment them  •  Bring them together  •  Create a marke%ng board 

Repackage Your Offerings 

Repackage Your Offerings  •  Do something talkable  •  Add value before discounts  •  Create offers to act now  •  Offer low cost alterna%ves  •  Partner for advanced packages 

Build a BePer Network 

Build a BePer Network  •  Fill your gaps  •  Make referrals daily  •  Automate customer tes%monials  •  Create co‐brand promo%ons  •  Offer employees referral bonuses 

Convert More Leads 

Convert More Leads  •  Get out of the office  •  Use web conferencing ‐ iLinc  •  Add a surprise  •  Fix your follow‐up  •  Buy wholesale adver%sing  •  Find and reac%vate past customers  •  Teach your customer how to get value 

Use Social Media for Good 

Use Social Media for Good  •  Start a blog – WordPress.org  •  Create a network blog  •  Use RSS to get bePer – Google Alerts  •  Find talent ‐ LinkedIn   •  Find partners – twiPer  •  Create buzz – PRWeb.com  hPp://smallbusiness.officelive.com/socialmedia/ebook 

Invest in Accountability 

Invest in Accountability  •  Start a mastermind group  •  Track your %me  •  Create an internal board  •  Hire a coach 

What if . . .   •  Get accountability of coach  •  24/7 proven tools for staff  •  The %me and space to do it 

And . . .   •  It was ongoing and sustainable  •  low monthly fixed cost 

Introducing . . .  Duct Tape Marke5ng   EXCELerator 

EXCELerator is . . .  •  Annual program that combines     training, accountability, ac%on     and results.  •  Low‐cost program that keeps     organiza%ons focused on     marke%ng  •  Marke%ng for everyone in the     organiza%on 

You get your own DTM coach  •  Unlimited email support  •  Quarterly 1‐on‐1 sessions  •  Monthly training tutorials 

Access to resources and experts  •  Duct Tape University  •  Exclusive members only sessions  •  Live chat session with John  •  Network with par%cipants  •  Special deals and trials from partners 

Marke5ng Ac5on Retreat  •  3 days in the Rockies  •  PR, email, adver%sing  •  Internet, social media  •  Design, presenta%ons  •  Marke%ng materials 

EXCELerator Ac5on Retreat 

EXCELerator Investment  •  $599/mo for 12 months  •  includes all benefits  •  3‐day retreat (except travel and lodging) 

EXCELerator Now!  •  What changes if you don’t?  •  4 session marke%ng strategy          w/UMS and MPP so?ware $2500  •  Affiliate Fee Promo ‐ $50/mo 

EXCELerator How!  •  Midnight Mon Jan 12th deals end  •  www.ducPapemarke%ngexcelerator.com  •  30 min discovery session with your coach  •  email john@ducPapemarke%ng.com  

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