Published on January 8, 2009
Crea%ng a Business Boom During an Economic Bust John Jantsch – Duct Tape Marke%ng Images: iStockphoto.com
Objec%ves today • Inspire • Mo%vate • Give ac%on steps • Introduce a solu%on
The Natural Advantages of Small Business in Down Market • Focus • Reach • Transform • Partner • Automate
Get Closer to Your Customers
Get Closer to Your Customers • Call 5/day and thank them • Admit you’re slower • Segment them • Bring them together • Create a marke%ng board
Repackage Your Oﬀerings
Repackage Your Oﬀerings • Do something talkable • Add value before discounts • Create oﬀers to act now • Oﬀer low cost alterna%ves • Partner for advanced packages
Build a BePer Network
Build a BePer Network • Fill your gaps • Make referrals daily • Automate customer tes%monials • Create co‐brand promo%ons • Oﬀer employees referral bonuses
Convert More Leads
Convert More Leads • Get out of the oﬃce • Use web conferencing ‐ iLinc • Add a surprise • Fix your follow‐up • Buy wholesale adver%sing • Find and reac%vate past customers • Teach your customer how to get value
Use Social Media for Good
Use Social Media for Good • Start a blog – WordPress.org • Create a network blog • Use RSS to get bePer – Google Alerts • Find talent ‐ LinkedIn • Find partners – twiPer • Create buzz – PRWeb.com hPp://smallbusiness.oﬃcelive.com/socialmedia/ebook
Invest in Accountability
Invest in Accountability • Start a mastermind group • Track your %me • Create an internal board • Hire a coach
What if . . . • Get accountability of coach • 24/7 proven tools for staﬀ • The %me and space to do it
And . . . • It was ongoing and sustainable • low monthly ﬁxed cost
Introducing . . . Duct Tape Marke5ng EXCELerator
EXCELerator is . . . • Annual program that combines training, accountability, ac%on and results. • Low‐cost program that keeps organiza%ons focused on marke%ng • Marke%ng for everyone in the organiza%on
You get your own DTM coach • Unlimited email support • Quarterly 1‐on‐1 sessions • Monthly training tutorials
Access to resources and experts • Duct Tape University • Exclusive members only sessions • Live chat session with John • Network with par%cipants • Special deals and trials from partners
Marke5ng Ac5on Retreat • 3 days in the Rockies • PR, email, adver%sing • Internet, social media • Design, presenta%ons • Marke%ng materials
EXCELerator Ac5on Retreat
EXCELerator Investment • $599/mo for 12 months • includes all beneﬁts • 3‐day retreat (except travel and lodging)
EXCELerator Now! • What changes if you don’t? • 4 session marke%ng strategy w/UMS and MPP so?ware $2500 • Aﬃliate Fee Promo ‐ $50/mo
EXCELerator How! • Midnight Mon Jan 12th deals end • www.ducPapemarke%ngexcelerator.com • 30 min discovery session with your coach • email john@ducPapemarke%ng.com
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