Building a Bank for the Future by Peter Fisk

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Information about Building a Bank for the Future by Peter Fisk
Business & Mgmt

Published on February 28, 2014

Author: geniusworks

Source: slideshare.net

Description

FutureBank: What it is, why it matters, how to build it ... purpose to strategy, insights and difference, propositions and solutions, experiences and business models ... For more details contact peterfisk@peterfisk.com

Building a Bank for the future peterfisk@peterfisk.com www.theGeniusWorks.com

Changing world

New expectations

Shifting power

Reinventing business

RECAPTURING HERITAGE

REINVENTING BRANDS

Thinking different

What’s your “tae Kuk”?

Seeing things differently

Seeing things differently Thinking different things Customer broader view Business Your narrow narrow view view You Customer

Create your own space

Don’t be an average bank

Be different … Be “my bank”

The customer agenda © GeniusWorks 2013 +genius +genius

Inspiring purpose Distinctive brand concept Customer value propositions Products and service Customer experience PERFORM DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Winning business model

EXPLORE Future possibilities

Why try for 10% better … When you could be 10x better?

Google x … moonshots

DEFINE EXPLORE Future possibilities Inspiring purpose

What’s your inspiring purpose? “To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference." “To bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete).” “We add sparkle to people's everyday lives."

What’s your inspiring purpose “To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” “We delight customers worldwide through four actions … We define innovation. We create experiences. We live responsibility. We shape Audi" ”To be the world’s most respected and successful designer, manufacturer and retailer of the finest jewellery … committed to obtaining precious metals and gemstones, and crafting our jewellery in ways that are socially and environmentally responsible."

Inspiring purpose CREATE DEFINE EXPLORE Future possibilities Distinctive brand concept

Umpqua bank

Umpqua bank

Umpqua bank

Umpqua bank

Umpqua bank

Umpqua bank

Umpqua bank

Umpqua bank

Umpqua bank Umpqua Bank

Umpqua bank

What’s your brand concept? What do you enable customers to do? Accelerated innovation How do they feel about their experience? Why is it different and better?

What’s your brand concept? What do you enable customers to do? Accelerated innovation ? How do they feel about their experience? Why is it different and better?

Inspiring purpose Distinctive brand concept FOCUS CREATE DEFINE EXPLORE Future possibilities Customer value propositions

Inspiring purpose Distinctive brand concept Customer value propositions INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Products and service

First national

First national

First national

Inspiring purpose Distinctive brand concept Customer value propositions Products and service DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Customer experience

square

square

square

square

Inspiring purpose Distinctive brand concept Customer value propositions Products and service Customer experience PERFORM DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Winning business model

handelsBanken Anders Bouvin

handelsBanken

handelsBanken

Inspiring purpose Distinctive brand concept Customer value propositions Products and service Customer experience PERFORM DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Winning business model

santander

OdeaBank

Metro bank

Silicon Valley bank

caixabank

Zuno bank

Fidor bank

HANAbank

Change the game Change Why

Change the DIRECTION Purpose Category Brand Change Change Why Why

Change the AUDIENCE Change Why Change who Geography Segment Relationship

Change the EXPERIENCE Product Change Service Why Enablement Change what

Change the business Change Why Change how Culture Business model Impact

Change the game Purpose Product Change Change Category Service Why Why Brand Enablement Change Change who what Geography Change Segment how Relationship Culture Business model Impact

Leaders amplify

Be the change … You want to see

PeterFisk@PeterFisk.com theGeniusWorks.com @GeniusWorks

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