Published on February 16, 2014
Richard’s Recap twtr: @richmulholland ! |www.richmulholland.com | www.cultovation.com | The people in the market for boring are spoiled for choice
4 wee things - Fall in hate
Progress happens when you find stuff that frustrates you and change it.
4 wee things - Fall in hate - Slay your legacies
Innovation isn’t always about starting something new, but more often about stopping something old. ! Every business suffers from inherited legacies (they weren’t wrong then, they may be now), hunt them out and slay them. !
The solution trap. The trap $$$ Solve Problems Refine Solutions Solve New Problems
4 wee things - Fall in hate - Slay your legacies - Know your customer
You are not in the business of builders, but of builders, makers, crafters, and fixers. ! It’s your job to educate your market (remember the Apple stores), they more confident I am with tools, the more likely I am to buy and use them create your own market! ! !
4 wee things - Fall in hate - Slay your legacies - Know your customer - Do the not my job
“Great service is defined not on how well you do your job (you’re still just doing it), but on how well you do your not my job.” - Me
Never forget: Favourite trumps best (be our favourite).
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