Published on January 27, 2016
1. RECRUITING STRATEGY FOR GOVERNMENT AGENCIES KristyMDalton @kristydalton22 | #govgirl Kristy Dalton
2. What we’ll cover Do’s & Don’ts: Social Recruitment Strategy Tips for Government Hiring Managers Revamp your Government LinkedIn Page #hiretowin
3. http://GSMCON.com http://GSMO.org
4. Latest LinkedIn Data Total workforce on LinkedIn: 400 million worldwide Government workers on LinkedIn in North America: 14.2 million
5. WHY IS GOVERNMENT RECRUITMENT A BIG DEAL?
6. Do’s & Don’ts: Your Social Recruitment Strategy
7. UTILIZE WHAT YOU CAN DO FOR FREE ON LINKEDIN DO: Company Pages Showcase Pages Updates Groups
8. CONSIDER PAID PROMOTIONS ON LINKEDIN DO: Sponsored Updates Career Pages Recruiter
9. DEVELOP A SOCIAL EMPLOYEE ADVOCACY PROGRAM DO: Bambu Amplify
10. RESPECT THE PLATFORM DO: Share posts on economic development Job openings New businesses opening Background on working for the agency Showcase employees Awards won by agency Behind the scenes of working for agency
11. AVOID DOING THESE THINGS Showing preference in Job Ads Engaging in prohibited employment practices
12. LEGAL ISSUES W/ SOCIAL RECRUITMENT Same legal issues apply to SM job postings Can’t be sole location job is posted Look at profiles after formal interview Don’t request passwords Be consistent Subscribe to Municipal Minute: http://municipalminute.ancelglink.com
13. AVOID DOING THESE THINGS Showing preference in Job Ads Engaging in prohibited employment practices Using personal profiles for agency (set up Company Page and Showcase pages) Using only text and links - use images!
14. Tips for Government Hiring Managers
15. Tips for Government Hiring Managers In the U.S., there are currently over 500k jobs posted on LinkedIn There are over 15k government related jobs on LinkedIn
16. Tips for Government Hiring Managers Tweak your profile as a recruiter / hiring manager / HR professional Use LI groups to find candidates Use LI as personal publishing platform Get to know the Job Seeker experience
17. Revamp Your Government LinkedIn Page
18. Agencies Using LinkedIn Pages 4,000 1750 1702 1175 798 531 Government Admin Public Safety Govt. Relations Public Policy Law Enforcement Military
19. Revamp Your Government LinkedIn Page ‘Company Page’ Best Practices Create ‘Showcase Pages’ Tell Your Agency’s Story
20. Revamp Your Government LinkedIn Page ‘Company Page’ Best Practices Create ‘Showcase Pages’ Tell Your Agency’s Story Post Regularly Embed LI Follow Button on Agency’s H.R. Site
21. Thank you! Questions? GovernmentSocialMedia.com email@example.com Business.linkedin.com/talent-solutions @hireonLinkedIn http://GSMCON.com http://GSMO.org
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