Build your Chapter's Value Proposition

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Information about Build your Chapter's Value Proposition
Business & Mgmt

Published on November 30, 2013

Author: phoffman

Source: slideshare.net

Description

To grow your chapter, you have to have a solid value proposition. This webinar explores how to identify and then leverage your association's chapter's value proposition.

What’s Your Chapter’s Value Prop? A Chapter Leaders Webinar

Value is about … • Education – Learn something new … gain a new skill … answer a question … change outcomes …

Value is about … • Education • Networking – Build connections … discover new ideas / opportunities … find partners … find your next job … meet funders …

Value is about … • Education • Networking • Affirmation – Evidence that your chapter is working … evidence that I can be successful … my skills / expertise/ success is recognized

Value is about … • • • • Education Networking Affirmation Significance – Be a change agent … make a difference in a life … enact legislation … change a regulation

Bring people together

Do a few things 100% not many things 50%

Complementing & leveraging programming builds a more sustainable environment

What are your members’ top issues?

What does your chapter do really well?

Questions … Peggy M. Hoffman, CAE Mariner Management & Marketing phoffman@marinermanagement.com 301.725.2508 Connect with me on-line: Twitter: @peggyhoffman LinkedIn: Peggy Hoffman

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