Published on November 30, 2013
What’s Your Chapter’s Value Prop? A Chapter Leaders Webinar
Value is about … • Education – Learn something new … gain a new skill … answer a question … change outcomes …
Value is about … • Education • Networking – Build connections … discover new ideas / opportunities … find partners … find your next job … meet funders …
Value is about … • Education • Networking • Affirmation – Evidence that your chapter is working … evidence that I can be successful … my skills / expertise/ success is recognized
Value is about … • • • • Education Networking Affirmation Significance – Be a change agent … make a difference in a life … enact legislation … change a regulation
Bring people together
Do a few things 100% not many things 50%
Complementing & leveraging programming builds a more sustainable environment
What are your members’ top issues?
What does your chapter do really well?
Questions … Peggy M. Hoffman, CAE Mariner Management & Marketing firstname.lastname@example.org 301.725.2508 Connect with me on-line: Twitter: @peggyhoffman LinkedIn: Peggy Hoffman
To grow your chapter, you have to have a solid value proposition. This webinar explores how to identify and then leverage your association's chapter's ...
... rather than a competitor? Your value proposition! Learn how to discover and define your value ... Share VARs: Build Your Value Proposition. Embed ...
Building your value proposition can often be tricky. We provide a systematic approach that will help you easily identify the value you offer and how best ...
Component Structures & the Value Proposition. 4,573 views. Chapter of the ... This webinar walks through how to build volunteer muscle in your chapter ...
Add value to your fraternity ... increasing your chapter’s value proposition. ... All that talk about the value of your chapter’s network won’t just ...
... or reference throughout Duct Tape Selling. ... be taken to that chapter’s list of ... Leads Ch 4. Find Your Value Proposition Ch 5. Build a ...
... and strengthen your membership base. MESSAGING AND VALUE ... Elevator Speech/Value Proposition: ... staff who supports every chapter’s