Published on March 8, 2014
Build Street Cred to Prove You Can Do the Job Karen Catlin Developing powerful women leaders in the tech industry www.karencatlin.com @kecatlin #StreetCred #Voices2014 March 8, 2014, Global Tech Women VOICES Conference © 2014 by Karen Catlin. All rights reserved. #1
What is Street Cred? What others think of you Your reputation Your personal brand Street cred can convince someone to take a risk on you #2
Agenda 5 Techniques Q&A þ Identify 1 thing to do tomorrow to build your street cred #3
1: Simple Metrics Companies use simple metrics to build their cred Photos: www.cntraveler.com and ﬁneartamerica.com #4
What are your simple metrics? # lines of code in production #5
2: Association Companies use celebrity endorsements Photo: USA Today #6
Who & what are you associated with? #7
3: Win-win Solutions Companies give stuff away to grow their business #8
What are your win-wins? Images courtesy of Shropshire Council's Graduate blog and sixninepixels / FreeDigitalPhotos.net #9
4: Wisdom of Others Companies leverage what others think of their product Photos: Hufﬁngton Post #10
Can you leverage what others think of you? This blog syndicated by Women leading code review image courtesy of stockimages / FreeDigitalPhotos.net #11
5: Staying relevant Successful companies embrace change #12
Are you staying relevant? Visual CV from Andreas Graf's Software Engineering Blog: 5ise.quanxinquanyi.de #13
Review 5 techniques for building street cred With simple metrics By association With win-win solutions Through the wisdom of others By staying relevant #14
Stay in touch! Karen Catlin www.karencatlin.com @kecatlin Leadership coach Speaker Advisor on hiring & retaining female talent © 2014 by Karen Catlin. All rights reserved. #15
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