build a_bear (1)

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Information about build a_bear (1)
Business & Mgmt

Published on March 9, 2014

Author: snurakhunova

Source: slideshare.net

Description

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1. NEEDS, WANTS AND DEMANDS: First of all, children like to play. They always want to play with catroon/movie characters that they see in the Television screen and other media. As Build-A-Bear’s customers are almost children, their need is to play. Wants those are the options of the customer to customize the stuff toy or the product like the dress me filled accessories galore, name me where a birth certificate is created with child selected-name and accessories using the high-tech available. (Most of the children of western country like Teddy bear, but from our perspective as an inhabitant of a third world country, the situation is much different. The reason behind it is want – the form of human needs shaped by culture, habits and individual personality. As children of western countries are familiar with the animal teddy bear physically their want is to play with the animal and that’s why Teddy bear is a renowned-staffed animal in those countries.) When human want backed by buying power then it becomes demand. It is the option of Build-ABear to make to cater the demands of the customer. From parents view point their demand is: To let their children spend an enjoyable day in a fantasy place, and buy them their customized favorable toy that they can create on their control with affordable price. Build a Bear company understand their costumers need, wants and demands from the actions that it has took in order to satisfy them, and consequently succeeded to capture customer value in return. BUILD A BEAR’S ACTIONS : Customers’ needs for toys are satisfied through selling stuffed animals and bears. To fulfill customers’ wants to have a unique toy or bear, they have made an environment where which is a cartoon land or a fantasy where their desired toys can be manufactured by themselves.

To meet the customers’ demand of adding accessories to their self-created toy, Build A Bear offers different accessories, which raises the price of the toy. A customer will add only as much accessories as its buying power.

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