Build A Product with your community

40 %
60 %
Information about Build A Product with your community

Published on June 5, 2009

Author: loiclemeur

Source: slideshare.net

Description

How to build a product with your community

Build a Product With Your Community Loic Le Meur - Seesmic @loic

Why bother?

You Could Sell Creme Brulee • twitter.com/cremebrulee • 2,726 followers of Creme Brulee on Twitter • sample tweet: “Creme brûlée cart on 22nd and Guerrero. Are you coming?”

Advertising PR Marketing matter much less than word of mouth

What your friends say matters

“1,000 real friends could tell 1,000 other friends that your product rocks” (link)

“you just got 1 million people talking about it” Seth Godin - Tribes 1,000 true fans

LeWeb.net #1 conference in Europe no marketing.

1.5 million downloads no marketing.

Start by sharing. • Don’t ask for any help before sharing • You don’t even have to blog, just tweet! • Share also what you would share around a dinner with friends or you’re boring.

Your community is what matters the most.

Product? Identify an exciting “white” space people talk about

Ship it as fast as you can even if it’s not perfect

Get Feedback

Twitter Search

Get Satisfaction

feedback.seesmic.com

If nobody talks about your brand it’s dead.

Answer especially if it’s negative.

“Seesmic is a pile of ass”

“I’ll have to tone down Irish language”

“This is exactly what every company should do”

What the new customers look like

They want everything for free

No advertising, it’s intrusive.

If you suck they tell everyone

No loyalty, they switch to your competition

and... they tell everyone too!

They want everything immediately 24hrs a day

There is good news.

It’s the same for your competitors

and testimonials come too

What I learnt • get closer to your real fans: launched team seesmic (email list, Ning site coming soon) • ship as soon as you possibly can • get your “public roadmap” executed as fast as possible • be transparent and honest with issues • never criticize your competition

Don’t forget to innovate

“Making users happy is a suckers game. Imagine if Steve Jobs let other people add features to the iPhone. It takes a dictator to change the course of an industry.” Michael Arrington

“A Porsche would be a Volvo if they let their users decide on features” Robert Scoble

Truth is in between listening and being a dictator.

thank you Loic Le Meur @loic loic@seesmic.com

Add a comment

Related pages

How To Build A Product With Your Community - YouTube

Loic speaks on how to build a product with your community at golden gate university, San Francisco.
Read more

Community Management Workshop | Business Workshop ...

Community Management Workshop. ... enables you to easily convert members into product ... need to build a great community around your ...
Read more

How to build a community around your product or service ...

Eventbrite - Bootup Entrepreneurial Society presents How to build a community around your product or service with Saul Colt - Wednesday, March 31, 2010 ...
Read more

How to successfully build a community around your startup

You can sign up to the #nomads community here. The hardest part of startups these days is not building the product or app. It’s getting people to ...
Read more

10 Tips for Building a Strong Online Community Around Your ...

Building a community around your startup can be one of the cheapest ways to create momentum for your product. A community is much more than a ...
Read more

How To Build Brand Communities - Social Media Explorer

How To Build Brand Communities. by ... “Go build me a community,” you should bring your ... of people who use your product or service and transform ...
Read more

Build a Blog Community

It may start slow, but eventually your community will ... I will show you how I was able to build ... highly recommend her and her products.
Read more

5 Tips for Building a Community Management Strategy ...

Community management strategy: how your community managers become the social media voice of your brand to build your online community. ... your product or ...
Read more

How to Build a Highly Engaged User Community: 9 Tips | Inc.com

How to Build a Highly Engaged User Community: ... You've got a rocking product or ... that will help you build a community faster ...
Read more