Budweiser Creative Brief

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Information about Budweiser Creative Brief
Technology

Published on July 3, 2014

Author: ericaesabol

Source: slideshare.net

Description

For our account planning class, we had to create an innovative brief to present to our 'creative team.' Our team's client was Budweiser and our idea was to expand upon Budweiser's story of American patriotism by using content creation to engage in a national discussion of growing diversity in America. We hoped to appeal to a wider audience of Budweiser drinkers.

What do you think of when you hear BUDWEISER

AMERICA HAS CHANGED

BEER EXPERIENCE

MILLENNIALS

SENSIBLE

SENSIBLE GROUNDED

SENSIBLE GROUNDED PRACTICAL

Budweiser needs to give their drinkers something to believe in.

PRIDE

Budweiser is updating their story of America.

Let’s get people proud to be a part of that America.

MILLENNIALS like to have a voice.

Budweiser creates a platform for their voice.

Grab theirattention

50%of marketing budget to make badass content.

LET’S MAKE CRAZY COOL STUFF

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