BT Public Relations Presentation / Prezentarea serviciilor agentiei BT Public Relations

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Information about BT Public Relations Presentation / Prezentarea serviciilor agentiei BT...
Business & Mgmt

Published on February 7, 2008

Author: gscripcariu

Source: slideshare.net

Description

Where Geo Scripcariu (former External Affairs Manager with The Coca-Cola Company, Inc.) describes the core services offered by his full-services PR agency based in Bucharest, Romania / Prezentarea serviciilor principale oferite de catre agentia full-services BT Public Relations din Bucuresti

 

BT Public Relations is a full services PR agency active since 2002 BT Public Relations provides a full range of creative public relations, community relations, news media relations, Internet public and media relations, crisis communications, advocacy, communications audit and research services Our approach is simple and direct: each and every client receives the highest level of personal attention, our best advice, and our most diligent efforts. Clients come to BT Public Relations for results -- and we've earned our reputation because we've never lost sight of our clients' essential needs Drawing upon extensive and diverse skills in the business, business and financial media, capital markets, and political sectors, BT Public Relations works closely with its clients to devise creative and effective communications and problem-solving strategies  Introduction

BT Public Relations is a full services PR agency active since 2002

BT Public Relations provides a full range of creative public relations, community relations, news media relations, Internet public and media relations, crisis communications, advocacy, communications audit and research services

Our approach is simple and direct: each and every client receives the highest level of personal attention, our best advice, and our most diligent efforts. Clients come to BT Public Relations for results -- and we've earned our reputation because we've never lost sight of our clients' essential needs

Drawing upon extensive and diverse skills in the business, business and financial media, capital markets, and political sectors, BT Public Relations works closely with its clients to devise creative and effective communications and problem-solving strategies 

Successful public relations hinges on knowing a client's special needs and the creative application of resources appropriate to the job Clients turn to BT Public Relations because we don't tolerate "boilerplate" approaches. Resources aren't dedicated to ponderous theoretical plans Our agency's hallmark is quick and effective action -- with specific goals and measurable results Strategic Public Relations

Successful public relations hinges on knowing a client's special needs and the creative application of resources appropriate to the job

Clients turn to BT Public Relations because we don't tolerate "boilerplate" approaches.

Resources aren't dedicated to ponderous theoretical plans

Our agency's hallmark is quick and effective action -- with specific goals and measurable results

We help clients develop strategic messages and work aggressively to place their stories in the appropriate news or specialty media Our full range of public relations services includes:       Strategic Message Development         Media Relations and Publicity         Presentation Skills Training         Media Training and Coaching         Opinion/Editorial Writing         Press Conferences         Media/Press Kits         Collateral Materials         Audio-Visual Programs, Video News Releases and Blogs         Market/Issue Research         Special Events Public Relations

We help clients develop strategic messages and work aggressively to place their stories in the appropriate news or specialty media

Our full range of public relations services includes:

      Strategic Message Development         Media Relations and Publicity         Presentation Skills Training         Media Training and Coaching         Opinion/Editorial Writing         Press Conferences         Media/Press Kits         Collateral Materials         Audio-Visual Programs, Video News Releases and Blogs         Market/Issue Research         Special Events

Agency leaders believe effective measurement and evaluation—particularly as it relates to the ability to reach opinion leaders and change attitudes—is critical to the future success of the public relations business But they give the PR industry low marks for its ability to measure effectively, and complain that clients are generally unwilling to pay for evaluation In today's rapidly changing, technology-driven environment, organizational communicators are challenged to be more flexible, responsive and innovative in meeting both the immediate communication needs of the organization and anticipating future needs Communications Audit

Agency leaders believe effective measurement and evaluation—particularly as it relates to the ability to reach opinion leaders and change attitudes—is critical to the future success of the public relations business

But they give the PR industry low marks for its ability to measure effectively, and complain that clients are generally unwilling to pay for evaluation

In today's rapidly changing, technology-driven environment, organizational communicators are challenged to be more flexible, responsive and innovative in meeting both the immediate communication needs of the organization and anticipating future needs

A BT Public Relations communications audit helps you address this critical, dual challenge Our communications audits present an objective report on the effectiveness of your internal and external communications Communications Audit (cont.)

A BT Public Relations communications audit helps you address this critical, dual challenge

Our communications audits present an objective report on the effectiveness of your internal and external communications

With extensive experience in crisis communications, including developing crisis communications plans, preparing and conducting crisis drills and simulations, and counseling during actual crises, BT Public Relations brings a variety of skills to business, managers, attorneys and other professionals Our vast background in all phases of crisis management and emergency preparedness allows us to react swiftly to help our clients prepare for and effectively respond to crises We work with our clients in a variety of ways, including:     Developing Crisis Plans     Crisis drills     Crisis Consulting Crisis Management

With extensive experience in crisis communications, including developing crisis communications plans, preparing and conducting crisis drills and simulations, and counseling during actual crises, BT Public Relations brings a variety of skills to business, managers, attorneys and other professionals

Our vast background in all phases of crisis management and emergency preparedness allows us to react swiftly to help our clients prepare for and effectively respond to crises

We work with our clients in a variety of ways, including:

    Developing Crisis Plans     Crisis drills     Crisis Consulting

BT Public Relations staff provides much-needed direction to senior management and attorneys when decisions become difficult or an organization becomes emotionally involved or paralyzed by grief or fear We keep organizations moving forward in the midst of crises and provide a much-needed external perspective on how decisions may be interpreted by target audiences and the general public  Crisis Management (cont.)

BT Public Relations staff provides much-needed direction to senior management and attorneys when decisions become difficult or an organization becomes emotionally involved or paralyzed by grief or fear

We keep organizations moving forward in the midst of crises and provide a much-needed external perspective on how decisions may be interpreted by target audiences and the general public 

• Romanian Energy Efficiency Fund (REEF). Ensured Media Relations support for the Fund on the occasion of important events as well as Personality PR on behalf of the Executive Director of REEF • A Phare project aiming to improve Energy Efficiency at Local Level. We proposed and implemented the Strategic Communication Plan. Among the tactics (among more „classical” tactics such as national scale media relations campaign, Info Center, brochures, websites) we employed new, state-of-the-art Internet tools such as blogs, wikis, RSS feeds and forums, in order to effectively address internal and external communications concerns (worked together with ADEME France) Client list

• Romanian Energy Efficiency Fund (REEF). Ensured Media Relations support for the Fund on the occasion of important events as well as Personality PR on behalf of the Executive Director of REEF

• A Phare project aiming to improve Energy Efficiency at Local Level. We proposed and implemented the Strategic Communication Plan. Among the tactics (among more „classical” tactics such as national scale media relations campaign, Info Center, brochures, websites) we employed new, state-of-the-art Internet tools such as blogs, wikis, RSS feeds and forums, in order to effectively address internal and external communications concerns (worked together with ADEME France)

The leading Romanian IT&C and consumer electronics retailer. We designed and implemented the Strategic Communications Plan for the upcoming IPO of the company while uplifting (in a full-measurable manner) the public leadership profile of the Executive Director of the client. The largest Mall business in Romania. We supervised a team of six; re-engineered the strategic communications plan of the company; organized the Christmas Campaign which involved a large number of quality performing art partners Client list (cont.)

The leading Romanian IT&C and consumer electronics retailer. We designed and implemented the Strategic Communications Plan for the upcoming IPO of the company while uplifting (in a full-measurable manner) the public leadership profile of the Executive Director of the client.

The largest Mall business in Romania. We supervised a team of six; re-engineered the strategic communications plan of the company; organized the Christmas Campaign which involved a large number of quality performing art partners

• Three software companies. One project - started in January 2003 - dealt with the first ever External Communications Audit for the largest Romanian software company, based on state-of-the art methodology recommended by the Institute for Public Relations, Measurement Section, Florida, USA A Swiss start-up aiming to develop a national network of retail kiosks based in Romanian cities with over 50.000 inhabitants. We drafted and proposed their Communications Strategy Client list (cont.)

• Three software companies. One project - started in January 2003 - dealt with the first ever External Communications Audit for the largest Romanian software company, based on state-of-the art methodology recommended by the Institute for Public Relations, Measurement Section, Florida, USA

A Swiss start-up aiming to develop a national network of retail kiosks based in Romanian cities with over 50.000 inhabitants. We drafted and proposed their Communications Strategy

Geo Scripcariu – Managing Partner, BT Public Relations Former External Affairs Manager with The Coca-Cola Company, Inc., Public Relations Director with the strategy & technology consultancy Booz * Allen & Hamilton, Inc. Former USAID consultant for the Romanian Capital Markets project (aiming to develop UNOPC and CNVM) Former Political Journalist with the News Desk of the Romanian National TV (Channel 1) and Tokyo Correspondent for Pro TV Member – since 1997 – of Public Relations Society of America Management

Geo Scripcariu – Managing Partner, BT Public Relations

Former External Affairs Manager with The Coca-Cola Company, Inc., Public Relations Director with the strategy & technology consultancy Booz * Allen & Hamilton, Inc.

Former USAID consultant for the Romanian Capital Markets project (aiming to develop UNOPC and CNVM)

Former Political Journalist with the News Desk of the Romanian National TV (Channel 1) and Tokyo Correspondent for Pro TV

Member – since 1997 – of Public Relations Society of America

Virtual company / agency We engage the appropriate number of independent professionals and / or micro-enterprises and other resources according to the demands of the project, budget constraints, and prior involvement in other projects This results in very high PR ROI while preserving very high quality standards Business Model

Virtual company / agency

We engage the appropriate number of independent professionals and / or micro-enterprises and other resources according to the demands of the project, budget constraints, and prior involvement in other projects

This results in very high PR ROI while preserving very high quality standards

Geo Scripcariu – Managing Partner E-mail: [email_address] Cc: [email_address] Mobile: +40745 – 09.61.91 Tel / Fax: +4021 – 410.54.15 VoIP: + 4031 – 401.29.42 Str. Sabinelor 123 Bl. 119 Suite 16 Bucharest-5 050854 Romania Contact now BT Public Relations

Geo Scripcariu – Managing Partner

E-mail: [email_address] Cc: [email_address]

Mobile: +40745 – 09.61.91

Tel / Fax: +4021 – 410.54.15

VoIP: + 4031 – 401.29.42

Str. Sabinelor 123 Bl. 119 Suite 16 Bucharest-5 050854 Romania

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