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Published on March 9, 2014

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An assignment on Business Strategy Submitted: Name: ID: Submitted To: Date of Submission: i

Summary Autoglass conjointly mentioned as the supreme service providing enterprise within the industry evaluation to the banks and substitute service suppliers. In the windscreen manufacturingindustry Autoglass has shown extraordinary job in satisfying the consumers and providing the most operational windscreen replacement or fixing service. From the establishment of the business to the existing day Autoglassemphases on the desires and demands of the consumers and also the manner of providing facilities in an inexpensive manner.All the way through an analysis inside the industry ninety two percent of the Autoglassconsumers were pleased at their service.Autoglasspreserves a pleasant correlationamongst the consumers and workers as anoutcome of they rely on that if workers are happy working in Autoglass then they'll assist the Customers additionally and it will turn on the returns. At this timethey have five hundred outlets serving in the Europe. By considering the given situation and observing the Autoglass it may be concluded that Autoglass is in aremarkably sturdy spot within the windscreen replacement business and can be capableof facing imminent challenges in aremarkably economical and efficient manner.Autoglass now a day is the marketplace leader within the industry and that they are developing in an extremely steady step. ii

Contents Summary ................................................................................................................................................ ii Task 1 ..................................................................................................................................................... 4 1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS ..................................................................................... 4 Company Mission: ............................................................................................................................. 4 1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN AUTOGLASS ...... 5 1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS .......................... 8 Task 2 ................................................................................................................................................... 11 2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS............................................. 11 2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT LEAST TWO APPROACHES................................................................................................................................. 12 2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION TO AUTOGLASS .................................................................................................................................... 14 Task 3 ................................................................................................................................................... 15 3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT ............................................................. 15 3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS ................................. 19 Task 4 ................................................................................................................................................... 20 4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION OF AUTOGLASS ............................................................................................................................. 20 4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY FOR AUTOGLASS .................................................................................................................................... 20 4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY ................................................................................................ 21 Conclusion:........................................................................................................................................... 22 References ............................................................................................................................................ 23 iii

Task 1 1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS Company Mission: Mission of a corporation is established on this state of activities and action needles according that the workunitareexecute to appreciate the goals of the organization (Kotler, P., 2000). By nourishing the operations the vision of anorganization takes form and similarly the pointsoccur to be vibrant.Themainattention of the Autoglass Company is on the consumer’sgratification and providing the humblest windshield services to the consumers (Autoglass Company). Company Vision: Vision of a company is that the upcomingtargetsrelated in nursing the target that a company attempt to gain by practice the assignments and setting aims and objectives to get through (Kotler, P., 2000). The prophecy of The Autoglass Company is to assist the consumers expeditiously and provide the very best level of gratificationtothe consumers. The vision, aiding customers with dependability can lead Autoglass to developand set margins inside the industry (Autoglass Company). Company Core Competency: Core competencydenotestothe core activities of a corporation that form the corporate missions and visualizations of that individual organization (Kotler, P., 2000). Based on thecircumstance of Autoglass the core aptitude is that they are capable to replace or repair any reasonably scratched windscreen of any model (Autoglass Company). Strategic Intent: 4

The notion of strategic intent proposes that there's a general outlook on whereas the enterprise have to be compelled to to be going instead of a unquestionable affirmation of aide in Nursing foretold conclusion and this proposes that there have to be compelled to to be galore of flexibility centralised the affirmation to allow for employees begin, cluster facilitate and adaptation in light-weight of altered attenuating constituents (Hoffman, K. Douglas, Scott W. Kelley, and Holly M. Rotalsky.2009). The strategic intent of Autoglass is to work out itself as a results of the market foremost wholeheartedly. they are doing all the undertakings to stay foremost. Role of Strategy of Autoglass: The foremost task in strategic administration is sometimes the compilation and dissemination of the illusion then the procedure affirmation. This summarizes, in essence, the comprehending of a company (Hoffman, K. Douglas, Scott W. Kelley, and Holly M. Rotalsky.2009). Autoglass has assembled their causes in theme conceiving in associate very approach that the notions maintain associate unquestionable time span centralised the execution (Autoglass Company). Objective and goals of Autoglass: The foremost aim of Autoglass is to direct their buyer by fixing or refurbishing broken screen of any vehicle. The aim of Autoglass is to pattern their enterprise augment and facilitate the worldwide folks (Autoglass Company). they are increasing their enterprise by being triumphant the hearts of the purchasers. 1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN AUTOGLASS In edict to set up policies and implement strategies there are various problems that neededtothought of. Supported the case, Ansoff’s model are often adapted to analyze the competitive remunerations (Kupritz, V. & Cowell, E., 2011). Competitive Advantage 5

As the usage of automobile is increasing day by day, Ansoff’s model to can support them in investigating their competitive benefits.Autoglassprovides the best provision of replacing windscreens (Kupritz, V. & Cowell, E., 2011). They are providing many facilities to clientsrelating to windscreens and capturing a good portion of the market. The Ansoff’s model is given below: Existing Product Existing Market New Market New Product Market Penetration Product Development Market Development Diversification Figure: Ansoff’s Model Ansoff’sprogressmodel recommends four completely altered sets of replacements. Based on the condition and enquiry we learned that Autoglass is growing its market step by step and has the capability to serve more than they areservingat present (Kotler, P., 2000). They aredistributing services to over 1,000,000 consumers having problem with their windshields. For that reasonAutoglasscanassistconsumers with their current product and can also familiarizeanauxiliary mean of services. These four different methods face differing types of risks 6

The strategies are: Figure: Market Strategies Autoglassprerequisite to set a 4 years evolution strategy permitting the Ansoff’s Growth Model to grasp the target.Autoglass Company is in crucialposition in the business (Autoglass Company).So that they canupsurge the increase rate in anexactsturdy manner by satisfying each present furthermore as new consumers and rise its market segment. Autoglass conjointly have to provide significance to the terrestrial location wherever they essentiallyfunction and specify the tiniestrequirements of the providers to urge the standard product (Kupritz, V. & Cowell, E., 2011). Top-Down and Bottom-Up Top-Down: A top-down method is mainly the breaking down of a structure to realize perception in the sub-systems (Grant M. R., 2010). Autoglass is consuming this approach in their growth and that they are performing prettywell in following this approach. Bottom-Up: 7

A bottom-up approach is that the piecing along of structures to provide rise to further complicated systems, therefore generating the primary systems, sub-systems of the developing system (Grant M. R., 2010). Autoglass is using this tactic in their service development to gratify the consumers and they are pretty victorious in taking advantage of this approach. Behavioral Approach for Autoglass: Autoglass ought to approach centered the top-down procedure in alignment to capitalize their assets and to handle the affray within the future. Autoglass could be a growing enterprise centered the enterprise and thus the service they're undertaking won't be decent for them to comprise on to the position central the market. They have to reach to up with some developments for his or her merchandise and market in alignment that they could a wideranging marketplace for the purchasers. Informal Planning: Informal planning is that the procedures while the supervisor or foremost of a assembly develops an inspiration with no one acknowledged structure and rigid associations (Grant M.R. 2010). Certain as blasting instant things managers use this approach while it's conditionally significant to conceive any prescribed structure of close to up with or the timeline for conceiving isn't plentiful. It’s important to alignment short allowance objectives of the organization. 1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS In order to develop in the industry Autoglass can use three procedures, and they are: 1. BCG Growth Share Matrix: Autoglass might place in order their products in such a way where they will distinguish their product and sustain a harmony contained by the product assortment(Kotler, P., 2000).It will conjointly assistAutoglass to work out on one occasion and wherever they are going to finance during a new growth and once to extract all the wages from the service. 8

Placing goods in the BCG growth share matrix Autoglass will face 4 types of consequences in the market. And they are: 1. High Growth and High Market Share This policyrequires high budget and also the management needs to figure out the course of cashinside the enterprise. The star products square measure previous to become cash cows within the imminent and management will collect from the business scheme.This strategy needs high amount of cash and the administration needs to determine the course of cash in the business. 2. Low Growth but High Market Share From the matrix, we will see the products that have reduced development thoughvast market share is that the established business and develops fixed revenue. 3. Low Growth and Low Market Share When the products begins to lose its market share and development growth rates drop then the products falls into decline stage. The associations ought to divest from the enterprise at this moment. Management ought to follow any pointless expenses. 4. High Growth but Low Market Share The products that are freshly conferred fall during this class and have the potentiality to maximize development. The merchandise has conjointly the danger of being a dog product if it doesn't flip in any revenue. 9

Figure: BCG Matrix 2. Strategic Position & Action Evaluation Matrix (SPACE): Autoglass will use the SPACE matrix to evaluate the market plea, organization position and wishes to work and making ways to enlarge the marketplace. SPACE matrix has four entirely different quadrants that confirm the organizations situation and besides the progression of actions(Kotler, P., 2000).Autoglass is in a durable position inside the market. So, they will use the hostile ways to imprison the market and it'll conjointly assist in formative the SWOT of the organizations. 3. Profit Impact of Market Strategy (PIMS): PIMS could be a quite supportive to extract statistics from the catalogue and support the guidelines that are take on to realize economic advantages.Autoglass would likely sustain individual’s service facts and figures in alignment to study their measures and conceiving procedure in alignment that they will comprise pathway of their accomplishment and implementation of the procedures. 10

Task 2 2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS SWOT Analysis Strengths 1. Safety 2. Low Cost 3. Visual Clarity Opportunities 1. Emerging Economy 2. New Product 3. Growth Rate SWOT Weaknesses 1. Promotion 2. Advertisement Threats 1. Geographic Location 2. Government Policy Figure: SWOT Analysis Strengths The protection features in the product are high Autoglassoffers high quality service at low cost. Windshields provide visual clearness. Weaknesses Autoglassendorses less of their brand. Deficiency of advertisement is existing. Opportunities Windshield switching or repairing in present isevolving economy. Improvement of new products generates new opportunities. 11

Autoglass has capability to increase the progress rate in a restricted time period. Threats Operation in needless locations is loss of resources. Government guidelinesoutline the business surroundings. 2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT LEAST TWO APPROACHES Organizations will capitalize on opportunities and diminish threats by conducting PESTLE analysis (Grant M. R., 2010). PESTLE analysis hasshown to work out the maneuver strategy inside the industry and to be told the attraction of the industry of operation. So as to function in related industry there are numerousaspects that must be measured. PESTLE analysis Political Government stability is essential to make the upcoming decisions. Taxation policies have emotional impactin the industry. Political climate is important in defining the attractiveness of the business. Economical Purchasing capability affects the industry. The need for changing windshield. Socio-cultural Lifestyle and preferences shapes an industry. The decision to own an automobile depends on the social norm. Technological Technology concerning the designs. Technology of windshield manufacturing. Legal 12

Safety measures regarding Law. Employment and consumer act is extremely emphasized. Environmental Some things are away from control of the organizations such as weather, climate and climate change. Porter’s five forces analysis helps the management to determine and understand the overall context of the industry (Kotler, P., 2000). Porter’s five forces are: 1. The threat of new entrants Access to Distribution Channel:Efficient distribution network helps togenerate demand and market need. Government Policy: Government policy can limit the access and exit obstacle in an industry. 2. The bargaining power of customers Threat of Backward Integration: Organizations face the hazard of backward integration with the providers. 3. The threat of substitute products Prices: Prices play asignificant role in any business. Buyers may diverse from one product to another just for the reason of price sensitivity. 4. The amount of bargaining power suppliers have Threat of forward Integration: Organizations face the danger of forward integration with the providers. With the help providers, buyers can make the similar products that are offered by a new company. 5. The intensity of the competitive rivalry Diversity of Rivals: The rivals contest and cross each other’s route in making and applying strategies. 13

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION TO AUTOGLASS The stakeholders’ grid: High Influence Low Interest (Latent’s) High Influence High Interest (Promoters) Low Influence Low Interest (Apathetic) Low Influence High Interest (Defenders) Figure: Stakeholders’ Grid 1. Promoters: It refers to the stakeholders who influence the strategies and also has high interest. 2. Latent’s: It refers to the stakeholders who influence strategies but has low interest. 3. Apathetic: It refers to the Stakeholders who has low interest and seldom influences the strategies. 4. Defenders: It refers to the stakeholders who have low influence in the strategy making but high interest. The stakeholders are kept in four classifications so that anniversary stakeholder has their authentic privileges and obligations in abode of the authoritative the concepts for the affiliation which will be directed for the advancement of the association. Autoglass has mapped the stakeholders autogenous the affiliation in alignment that the stakeholders will allowance their obligation in contemplate of the organization’s profit 14

Task 3 3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT Market Entry Strategy OrganicGrowth: once AN enterprise association accomplishes development over its own enterprise that's as equal as a result of the start of the organization, it's far-famed as organic development. It omits any development that is profited by pacing into the opposite enterprise or integration or acquisition. Merger: Merger is that the strategy by 2 enterprises gets united and turns into one entity through lawful consolidation. The beginning of Autoglass was through such integration Acquisition: this is often the strategy wherever one unquestionable enterprise buys another entire enterprise and assemblies up itself as a result of the man of affairs. For the duration of this procedure 100% or adjacent 100% possession craves to be returning to by. StrategicAlliance: this is often the procedure whereas two or a lot of enterprises assent upon quite current objectives and share each other’s assets to satisfy those objectives. This approach is wholeheartedly a concept that resides between the notion of organic development and connecting or acquisition. Licensing: it's the conceive through that a mother enterprise (licensor) permits another enterprise (licensee) to use its trademark and deal the merchandise or services on the groundwork of affirmations on several time spans. The time span adopts the authorizing assign that wishes to be paid to the licensor. Franchising: it's the conceive, through that AN enterprise earnings from the right to use another company’s trademark, enterprise kind, ways whereas the franchisor provision the right to the franchisee. For obtaining market share overseas, Autoglass could use this approach by circulation franchises in distinct locations. SubstantiveGrowth 15

HorizontalIntegration: In degree integration AN enterprise diversity or comes by yield facility of related or complementary merchandise (Melody, Y. & Kevin, H., 2000). Seldomit's attending to to boot happen that an organization purchases one amidst its competitors and pattern integration. Autoglass would doubtless pattern such integration by connecting with alternate output that is related with its house merchandise. VerticalIntegration: In integration a business connections with the enterprises or partners of the supply string of links and in some things all the partners of the string of attachments comprise below one man of affairs (Melody, Y. & Kevin, H., 2000). Autoglass may offer work into integration by connecting with the suppliers and vendors. RelatedDiversification: once AN enterprise elaborates its enterprise with some diversification interior the house line of merchandise (Isen, Alice M., 2012). The new productions parallelogram take into account alike to this merchandise. UnrelatedDiversification: it's the strategy once AN enterprise new employees into diversification by inserting new merchandise and services that doesn’t settle for as factual the house merchandise (Isen, Alice M., 2012). It’ll be unrelated diversification if Autoglass starts mercantilism house window crystal or attractiveness mirrors. LimitedGrowth MarketPenetration: It means penetrating the comparable market by giving comparable price against the price of the competitors. This approach is committed to instantly strike the competitors by benefiting their customers. It’s unremarkably utilised to finish sales development. MarketDevelopment: It proposes that aiming at new person’s phases and appealing the nonbuying customers of that phase. It assists to increase the market share by supplementing new a part of shoppers. It’s promise for Autoglass to develop the market by geographically increasing the enterprise and returning to the consumers. ProductDevelopment: It means developing new merchandise that don't live presently then appealing customers to urge AN allotment of diversity of merchandise or services. 16

Innovation: It proposes that looking for a alone new would really like of the consumers within the market and innovating replacement merchandise or service to rendezvous that need. Disinvestment: Retrenchment: a subject utilized by firms to reduce the range or the last size of the ways of the business. This themeutilized so on slash costs with the aim of adjusting into a new economic steady enterprise. Turnaround: fliparound could also be a method dedicated to enterprise renewal. It utilizes investigation and going to save caused anguish firms and returns them to economic condition. Turnaround administration enlists administration rethink, activity supported largely accounting, supply malfunction determinants enquiry, and SWOT investigation to figure out why the enterprise is lowering short. thus on pattern a comeback within the enterprise associations need to verify the bottom of the adversities and supported those adversities they need to pattern up new ways and standards to trounce those problems. Liquidation: once a firm is terminated or bankrupted, its assets parallelogram live noted and what is more the advance buys creditors. Any leftovers square measure circulated to shareholders. Liquidating a firm is that the last stage of the firm’s survival. If no alternate ideas check the organizations then it ought to deal its assets then pay up the shareholders and stakeholders. Divestment: the strategy of withdrawal of shopping for into. What is more mentioned to as divestiture, it's created for either economic or communal goals. Divestment is that the converse of shopping for into. It the maneuver of dragging out the assets operational and agreements those to rendezvous the gap inside the financial affairs then on liquidate the association divestment is vital for any association. Porter’s Generic Strategy Michael Porter described the complete ways for a corporation to work contained by the industry. Corporations use these ways to achieve competitive benefits. And they are: 17

1. Overall Cost Leadership 2. Differentiation 3. Focal Point Overall Cost LeadershipFrom the case it might be assumed that Autoglass is following the cost leadership in the industry and that they are delivering their facilities within the lowest cost possible. It is useful to pull in a lot of clients and enter in the new market (Kotler, P., 2000). DifferentiationDifferentiation is essential to gather the surplus profits and grabbing additional customers (Kotler, P., 2000). Cost leadership on its own cannot assist a company to delight in the market. The Autoglass is proposing 24/7 client services to distinguish them from the others. Focal PointAutoglass has converted them the most operative windscreen repairing or switching service provider. To speed up business in the industry organizations requisite to specialize in a specific objective (Kotler, P., 2000). Autoglass is concentrating in serving the consumers and please them for their cash value. Figure: Porter’s Generic Strategy 18

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS In alignment to perplex the market segment Autoglass enterprise needs new notions and new constituents which can be cooperative for them to flourish the market. So contemplating future conceive they can investigate their market need and reach to to up with some development of the new merchandise to diversify their services and apprehend a new market segment. Autoglass should be following the upright integration conceive to augment their enterprise. They can accelerate with coalition with automakers to arrest the new market segment. Autoglass is in a powerful place and they might be proficient to accelerate with the coalition with new associations. Because this conceive is befitting for the associations development and their centre capabilities acquiesce with the conceive. Coalition with affiliated associations will endow Autoglass to put more aim on the customer’s fondness and can evolve new merchandise class to fulfill the craves of the customers. Only beginning new merchandise line and increasing the market will not solely help the Autoglass enterprise to perplex in the market. Autoglass should wholeheartedly reassess the response of the customers so that they might appreciate what the customers are looking for and to what degree of acceptance customer’s crave. The Autoglass is at present have a 92% acceptance rate amidst the customers. But with expansion of the enterprise the acceptance rate might fluctuate and Autoglass need to assemble a timescale for the new goals and elongation of the new services. contemplating the place in the enterprise, Autoglass can supply a 5 quarters conceive that will be plentiful for Autoglass to argue up with the affray and maintain coalition with the automakers to perplex the enterprise. Autoglass can benchmark next 5 quarters to comply with notions they have taken and fulfill the firm promise to the customers. 19

Task 4 4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION OF AUTOGLASS Implementing the policies within the association is implausibly necessary and it carries a precise insinuation for the organization’s wellbeing. With the application of the policies it specifies to the policies to take benefit of profit for the organization (Brad, H.& B. Christine, G., 2012). Considering the methods, policies need to be technologically advanced and ensures to establish those moralities which are suitable or not. If the philosophies fail to acknowledge weighty score then it's turned down and thought of as barren one (Gundala, R, Jack, A, & Gomes, R., 2012). Autoglass have to be obliged to use in depthclarifying procedures of the values to catch and preserve the market share. CEO of a business is the representative for revolving the concepts into reality and conceiving the assessment amongst the enterprise (Westphal, J, Park, S, McDonald, M, & Hayward, M., 2012). To use economical and creative policies all the team inside the association arecombined within the slightest phases of the views and arrange of activity decision that leads to coherent behavior and besides the diversification or adjustment of the strategies are possible (Buzzanell, P. M., 2012). Managers need to motivate and influence the employees to fulfil the policies that need commencing with efficiency and effectively (Gómez, L, & Ballard, D., 2013). Persuading the goal, accomplishment will finish in worker approval and coherence in job atmosphere. Autoglass management ought to figure the mercantilism and sales ways in which to ascertain the simplest market share and sales. The sales cluster need to be developed throughout a way which is able to continue with the affray within the market. Productive advertisements in relevant localities would most likely facilitate associate allotment throughout this think about. The centre competencies ought to to be clearly targeted to attractiveness the consumers. 20

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY FOR AUTOGLASS In association to contemplate the assets of Autoglass, the organization ought to select correct elements and placethemin the actual division to deliver the services. Autoglass has prioritized its human assets as a result it became the best service supplier of windscreens (Autoglass Company). Autoglass in addition has fleet repairing units that oblige man power. So Autoglass spend lots in counseling and developing the skillfulness of the workforce. 4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY Evaluation of the benchmark outcomes: Quarter 1 The aggregation should be accompany up with the strategies and acquisition out the achievability of the strategies whether the strategies would reflect in the accepted outcome. They can booty the acknowledgment of the barter and acquisition out what abroad they are attractive for in the windscreen acclimation service. There should be account and account ecology by the band managers of the divisions. Quarter 2 During the aeon Autoglass should analysis the customer’s acknowledgment and apparatus the adapted plan to aggrandize the business. The band managers should be amenable for accession the feedbacks and acting appear it. Quarter 3 This is the division of acquisition advice and takes analysis agenda on the implemented strategies. The administration should acquisition out the gap amid the accepted aftereffect and absolute outcome. The GAP ability action because of abridgement of allocation or disability of the advisers and band managers. Quarter 4 Management should adapt a training affairs to ample in the gap. So that the advisers can accomplish the alignment ambition in adapted manner. Quarter 5 In this division the alignment ability accomplish the adapted after-effects based on the action authoritative and the accomplishing method. If the administration 21

fails to accomplish the objectives through the strategies, again they accept to admit accomplishments based on advice like training the advisers or accouterment abutment to them. Table: Evaluation of the outcomes Conclusion: In thought of elements and time share Autoglass is that the pioneer within the business as an outcome of their remedy the foremost effective materials to affirm the durability and security of the customers and put together maintaining time in delivering the service. 22

References AUTOGLASS Company SWOT Analysis http://www.mbaskool.com/brandguide/ 2013. [ONLINE] AUTOGLASS/5319- Available AUTOGLASS at: - company.html. [Accessed 11 January, 2013]. Autoglass Company. [ONLINE] Available at: http://www.autoglass.co.uk/Glass-repair-andreplacement.186.0.html. [Accessed 06 December, 2013]. Brad, H, & B. Christine, G 2012, ‘Participation as a function of program', Communication Management Review, vol. 15, no. pp. 485-499. Buzzanell, P. M., 2012, 'Linda Putnam’s Contributions Toward a Research Home for Organizational Communication Studies in Management Communication Quarterly', Management Communication Quarterly, vol. 26, no. 3, pp. 482-4. Gómez, L, & Ballard, D., 2013, 'Communication for the Long Term: Information Allocation and Collective Reflexivity as Dynamic Capabilities', Journal Of Business Communication, vol. 50, no. 2, pp. 208-220. Grant M. R., (2010) – Contemporary Strategy Analysis, Amazon.co, Wiley Higher Ed; 7th edition. Gundala, R., Jack, A., & Gomes, R., 2012, Communication Management and Its Implication', International Journal Of Business, Marketing, & Decision Science, vol. 5, no. 2, pp. 35-50. Kotler, P., 2000. Marketing Management. 5thed. New Delhi: Prentice hall of India. Kupritz, V. & Cowell, E., 2011, 'Productive Management Communication', Journal Of Business Communication, vol. 48, no. 1, pp. 54-82. Westphal, J., Park, S., McDonald, M., & Hayward, M., 2012, 'Actions of CEOs: Social Exchange and Impression Management Support among CEOs in Communications with Journalists', Administrative Science Quarterly, vol. 57, no. 2, pp. 217-268. 23

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