Brooks Brothers site performance 02/23/2012

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Information about Brooks Brothers site performance 02/23/2012

Published on September 15, 2015

Author: charlesdegruchy

Source: slideshare.net

1. II.1 BROOKS BROTHERS Site Performance Week Ending 2/23 Charles de Gruchy

2. Week at a Glance

3. Weekly Metrics YoY Metric TY LY % Change Web ONLY Demand $1,858,195 $1,545,914 20% Visits 504,150 437,788 15% Demand/Visit $3.69 $3.53 4% Call Volume Coming soon! EDV = $1,090,510, Discount = $285,758, Full Price = $249,664

4. Marketing High Level Metric Demand % Total Demand Visits % Total Visits Demand/Visit Full Price Demand Email $347,892 20% 109,430 21.7% $3.18 $27,681 Paid Search $233,809 13% 62,755 12.5% $3.72 $48,235 SEO $379,014 22% 111,048 22% $3.41 $67,501 Affiliate $191,428 11% 23,041 4.6% $8.31 $21,285 Direct Load $511,919 29% 169,165 33.6% $3.03 $76,879 Source: Adobe, SiteCatalyst

5. Homepage (HP) HP Area Instances Demand Demand/In stance Main Hero (Men) 17,988 $170,501 $9.48 Main Hero (Women) 4,499 $42,625 $9.47 Sub Ad Area Sport Shirts 783 $1,475 $1.88 Shirts and Blouses 593 $3,364 $5.67 Kids Collection 402 $1,343 $3.34 Source: Adobe, SiteCatalyst

6. Men’s Landing Page (MLP) MLP Area Instances Demand Demand/In stance Main Hero 1,904 $22,495 $11.80 Sport Shirts 632 $2,258 $4.04 Sport Coats 849 $6,526 $7.70 Outerwear 478 $3,377 $7.07 Dress Shirts 1,301 $10,786 $8.29 Accessories 411 $2,280 $5.54 New Arrivals 423 $1,980 $4.70 Source: Adobe, SiteCatalyst

7. Women’s Landing Page (WLP) WLP Area Instances Demand Demand/I nstance Main Hero 841 $6,499 $7.73 Shirts and Blouses 482 $2,962 $6.51 Blazers 240 $742 $3.09 Outerwear 192 $2,916 $15.19 Handbags 231 $872 $3.77 Dresses 601 $1,424 $2.37 New Arrivals 325 $554 $1.70 Source: Adobe, SiteCatalyst

8. How Men’s Products are Purchased Where Product Was Purchased From Visits Demand Demand/Visit men > apparel > dress shirts 16,011 $230,355 $14 recommended items 18,930 $108,665 $6 sale > men's sale > apparel > dress shirts 19,504 $68,802 $4 men > apparel > casual pants 5,842 $63,443 $11 sale > men's sale 23,673 $47,496 $2 sale > women's sale 11,299 $37,994 $3 sale > men's sale > apparel > suits 4,089 $37,056 $9 men > apparel > suits 8,515 $34,395 $4 men > apparel > dress trousers 3,268 $30,600 $9 men > apparel > sweaters 5,199 $27,124 $5 men > apparel > underwear & socks 2,176 $26,117 $12 men > apparel > sport shirts 5,699 $22,693 $4 men > shoes & accessories > shoes 6,905 $22,659 $3 men > apparel > ties 6,020 $22,594 $4 sale > women's sale > apparel > sweaters 2,480 $17,731 $7 sale > men's sale > apparel > sport shirts 4,884 $16,500 $3 men > apparel > polos 4,000 $16,343 $4 men > apparel > sport coats & vests 6,777 $16,062 $2 men > apparel > outerwear 8,209 $15,408 $2 sale > men's sale > apparel > outerwear 4,955 $14,226 $3 Source: Adobe, SiteCatalyst

9. How Women’s Products are Purchased Where Product Was Purchased From Visits Demand Demand/Visit sale > women's sale 11,299 $37,994 $3 sale > women's sale > apparel > sweaters 2,480 $17,731 $7 sale > women's sale > shoes & accessories > shoes 2,715 $14,032 $5 sale > women's sale > apparel > non-iron dress shirts 2,495 $10,063 $4 sale > women's sale > apparel > shirts & blouses 1,965 $9,424 $5 sale > women's sale > shoes & accessories > handbags & wallets 1,640 $8,440 $5 women > apparel > non-iron dress shirts 1,702 $7,896 $5 sale > women's sale > apparel > dresses 2,084 $6,131 $3 sale > women's sale > apparel > jackets & blazers 1,210 $5,459 $5 sale > women's sale > apparel > pants & shorts 1,241 $5,334 $4 women > apparel > shirts & blouses 2,434 $5,186 $2 women > apparel > petites 677 $4,807 $7 sale > women's sale > apparel > skirts 1,066 $4,450 $4 sale > women's sale > apparel > petites 1,010 $4,266 $4 women > apparel > dresses 3,214 $4,220 $1 women > shoes & accessories > shoes 1,343 $4,138 $3 sale > women's sale > shoes & accessories > jewelry 984 $3,751 $4 women > apparel > jackets & blazers 1,718 $3,038 $2 women > apparel > pants & shorts 1,169 $2,942 $3 women > featured > new arrivals 2,208 $2,832 $1 Source: Adobe, SiteCatalyst

10. EMAIL

11. Ends Tomorrow – Up to 60% off Clearance + Complimentary Shipping Sunday, 2/17/13 Metric Value Sent 833,703 Delivered 832,152 Open Rate 17.5% CTR 2.6% Visits 23,842 Demand $101,293 Demand/Visit $4.25 Top Entries 1) Sale (75%) 2) Men (8%) 3) Homepage (3%) 4) Find a Store (3%) 5) Women (2%) Full Price Demand $729 Source: Adobe, SiteCatalyst

12. Ends Tomorrow – Up to 60% off Clearance + Complimentary Shipping Sunday, 2/17/13 Sub Department Demand 110-Dress Shirts $23,324 330-Sport Shirts $10,145 610-Separates $7,648 630-Wms Sweaters $7,433 590-Accessories $7,271 210-Suits $6,268 620-Wovens $5,819 350-Casual Trousers $4,859 240-Dress Trousers $3,426 340-Casual Outerwear $3,248 Source: Adobe, SiteCatalyst

13. Ends Today – Up to 60% off Clearance + Complimentary Shipping Monday, 2/18/13 Metric Value Sent 849,056 Delivered 847,545 Open Rate 16.3% CTR 2.1% Visits 18,758 Demand $89,987 Demand/Visit $4.80 Top Entries 1) Sale (75%) 2) Men (8%) 3) Homepage (3%) 4) Women (2%) 5) Find a Store (2%) Full Price Demand $40 Source: Adobe, SiteCatalyst

14. Ends Today – Up to 60% off Clearance + Complimentary Shipping Monday, 2/18/13 Sub Department Demand 110-Dress Shirts $23,750 210-Suits $10,870 590-Accessories $7,887 630-Wms Sweaters $6,509 330-Sport Shirts $6,120 240-Dress Trousers $4,335 220-Sport Coats $3,708 420-Shoes $3,309 350-Casual Trousers $3,150 610-Separates $3,042 Source: Adobe, SiteCatalyst

15. Grown in the USA: Discover our Supima Cotton Collection Tuesday, 2/19/13 Metric Value Sent 834,143 Delivered 832,699 Open Rate 14.9% CTR 1.1% Visits 8,881 Demand $12,471 Demand/Visit $1.40 Top Entries 1) Men Supima (54%) 2) Men (10%) 3) Women Supima (10%) 4) Sale (7%) 5) Women (5%) Full Price Demand $1,656 Source: Adobe, SiteCatalyst

16. Grown in the USA: Discover our Supima Cotton Collection Tuesday, 2/19/13 Sub Department Demand 110-Dress Shirts $2,749 210-Suits $1,699 330-Sport Shirts $1,556 610-Separates $948 630-Wms Sweaters $690 130-Underwear $686 350-Casual Trousers $674 240-Dress Trousers $527 310-Sweaters $483 340-Casual Outerwear $387 Source: Adobe, SiteCatalyst

17. Spring Outerwear Wednesday, 2/20/13 Metric Value Sent 834,100 Delivered 832,711 Open Rate 13% CTR 1.6% Visits 12,901 Demand $15,017 Demand/Visit $1.16 Top Entries 1) Men Outerwear (48%) 2) Women Outerwear (13%) 3) Men (7%) 4) Men Vests (7%) 5) Women Blazers (6%) Full Price Demand $8,728 Source: Adobe, SiteCatalyst

18. Spring Outerwear Wednesday, 2/20/13 Sub Department Demand 110-Dress Shirts $1,884 610-Separates $1,770 340-Casual Outerwear $1,742 620-Wovens $1,262 320-Knits $903 250-Dress Outerwear $791 210-Suits $659 310-Sweaters $646 350-Casual Trousers $644 420-Shoes $643 Source: Adobe, SiteCatalyst

19. Set Sail for Spring Thursday, 2/21/13 Metric Value Sent 833,885 Delivered 832,478 Open Rate 14.9% CTR .75% Visits 5,447 Demand $5,809 Demand/Visit $1.07 Top Entries 1) Men (29%) 2) Women (16%) 3) Kids (16%) 4) Boys Nautical (10%) 5) Sale (8%) Full Price Demand $2,306 Source: Adobe, SiteCatalyst

20. Set Sail for Spring Thursday, 2/21/13 Sub Department Demand 110-Dress Shirts $1,244 350-Casual Trousers $868 610-Separates $846 590-Accessories $592 750-Girls $438 310-Sweaters $324 140-Socks $182 150-Nightwear $159 640-Wms Knits $154 320-Knits $151 Source: Adobe, SiteCatalyst

21. Our Best Selling Items of the Week Friday, 2/22/13 Metric Value Sent 833,707 Delivered 831,650 Open Rate 14.7% CTR 1.4% Visits 12,463 Demand $16,499 Demand/Visit $1.32 Top Entries 1) Men Bestsellers (54%) 2) Women Bestsellers (15%) 3) Sale Dress Shirts (15%) 4) Men (5%) 5) Sale (3%) Full Price Demand $4,444 Source: Adobe, SiteCatalyst

22. Our Best Selling Items of the Week Friday, 2/22/13 Sub Department Demand 110-Dress Shirts $3,839 240-Dress Trousers $1,771 210-Suits $1,318 350-Casual Trousers $1,288 220-Sport Coats $1,042 620-Wovens $938 330-Sport Shirts $934 630-Wms Sweaters $928 610-Separates $828 910-Blk Fleece Mens $714 Source: Adobe, SiteCatalyst

23. Men’s Dress Shirts up to 50% off + Women’s Non-Iron Shirts up to 60% off Saturday, 2/23/13 Metric Value Sent Delivered Open Rate CTR Visits 3,165 Demand $11,274 Demand/Visit $3.56 Top Entries 1) Sale (33%) 2) Men (28%) 3) Sale Dress Shirts (9%) 4) Homepage (7%) 5) Women (6%) Full Price Demand $1,860 Source: Adobe, SiteCatalyst

24. Men’s Dress Shirts up to 50% off + Women’s Non-Iron Shirts up to 60% off Saturday, 2/23/13 Sub Department Demand 110-Dress Shirts $4,910 350-Casual Trousers $862 210-Suits $659 630-Wms Sweaters $628 610-Separates $478 910-Blk Fleece Mens $446 710-Boys $432 620-Wovens $364 650-Wms CasBtms $356 590-Accessories $282 Source: Adobe, SiteCatalyst

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