Brochure roi 4

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Information about Brochure roi 4
Marketing

Published on March 20, 2014

Author: selasdia

Source: slideshare.net

Description

Nurturing is one of the benefits one can draw from B2B digital marketing. These slides explain how the ROI from nurturing can be computed.

Nurturing Selasdia Find Nurture Sell Analyse ROI 4 ROI

Nurturing Using Selasdia www.selasdia.com salesman Selasdia finds the message and lets you interact with the sender. I love #bizdev, peeps! @target I do too! I dig #bizdev !! The person you interacted with is reminded of you. You have reinforced the connection. target A person talks about a topic of interest on social media.

If You Used Newsletters www.selasdia.com Newsletters are sent. target mktng@firm.com Some are opened and read. The recipient is reminded of you (positively if they don’t consider you a spammer).

ROI Estimate www.selasdia.com Assume that 1 in 5 prospects whom you engage with is reminded of your brand. Selasdiaʼs automation allows you to nurture about 200 persons per hour. You get a return of $40 on each hour of operation. Assume that each reminder is worth $1 (typical cost of search advertisement). So, for each hour of operation, you can remind 40 people about your brand.

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