Broadband Tv 2.0, Open TV, Matthew Huntington

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Information about Broadband Tv 2.0, Open TV, Matthew Huntington
Design

Published on March 23, 2009

Author: Use8.net

Source: slideshare.net

Event Title: “Broadband TV 2.0” Date: 23rd of May 2008 y Speaker: Matthew Huntington Company: Open TV Topic: “Evolving the user interface for television” www.use8.net www.twitter.com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..

Event Description E t D i ti Television is in transition from a broadcast medium to a broadband medium. As digital television migrates to new channels of di t ib ti a whole new range of i t h l f distribution hl f interactive services can b d li ti i be delivered t engage audiences. d to di With the introduction of interactivity, Television is moving toward new forms of communication that bridge the different worlds of broadcasting and telecommunications. In this transition, passive audiences will become g ,p active users adapting themselves to the new lean forward experience of broadband TV. The challenges in delivering rich experiences and in redefining the future of TV are complex. Broadband TV 2 0 will explore this new medium of delivery and the user experience considerations for 2.0 designing new digital TV services for users. *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..

Evolving the User Interface for Television Matthew Huntington – VP Solutions Marketing © 2007 OpenTV confidential and proprietary

OpenTV Highlights Market Leader More than 106 million digital set-top boxes and televisions shipped with OpenTV software to date 50 pay TV operators running OpenTV solutions around the world More than 40 manufacturers have ported OpenTV software to hundreds of digital set-top box models More than 400 patents i M h issued worldwide with 500+ patents pending d ld id i h 00 di Established infrastructure with 10 office locations Providing Advertising Sales and Inventory Management solutions to US cable operators in 18 of the Top 25 Television Markets serving or over Markets, 53% of the U.S. Cable Market Industry-Driven Industry Driven Technology Roadmap Broadcast, broadband and convergent network support Focus on next generation media access and user experience Integrated platform products from STB software to CRM 2 © 2008 OpenTV confidential and proprietary

OpenTV Customers 3 © 2008 OpenTV confidential and proprietary

Television is Changing… T l i i i Ch i 4

Viewers Are Changing… 5 © 2008 OpenTV confidential and proprietary

The economics of mass media have been inverted 6 © 2008 OpenTV confidential and proprietary

TV Ad Dollars Are Under Threat Fragmented audiences Time-shifting reduces relevance Fast-forward button New media stealing eyeballs gy Lack of accountability and engagement 7 © 2008 OpenTV confidential and proprietary

Content Is Exploding 300 broadcast channels 10,000 hours of VOD content 10 000 h f tt 100,000 shows in a 14 day EPG 100,000,000 clips on YouTube 8 © 2007 OpenTV confidential and proprietary © 2008 OpenTV confidential and proprietary

The Paradox of Choice 9 © 2008 OpenTV confidential and proprietary

10 © 2008 OpenTV confidential and proprietary

Guide are Failing 11 © 2008 OpenTV confidential and proprietary

Guide Evolution 12 © 2008 OpenTV confidential and proprietary

13 © 2008 OpenTV confidential and proprietary

14 © 2008 OpenTV confidential and proprietary

A new approach is needed An approach that opens up television New forms of content discovery A new user interface for television 15 © 2008 OpenTV confidential and proprietary

Where t Start… Wh to St t 16

The Process Voice mail diaries from around the world (USA, UK, India, Japan) p gy Development of vision and strategy Initial design process (IBC 2006 Demo) Focus group review Industry consultation Re-design (NAB 2007 Demo) 17 © 2008 OpenTV confidential and proprietary

Voicemail Diaries Questions Thoughts Feelings Behavior Environment Consumption Questions 18 © 2008 OpenTV confidential and proprietary

Focus Group Studies 19 © 2008 OpenTV confidential and proprietary

Demonstration 20 © 2008 OpenTV confidential and proprietary

21 © 2007 OpenTV confidential and proprietary

Thank you! For more information about Use8 events please visit: www.use8.net Or follow us on Twitter: www.twitter.com/use8 www twitter com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..

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