Brm presentation

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Information about Brm presentation

Published on April 3, 2014

Author: PrachiShastri


Experimentation Techniques (Memory and Audio-Visual) GROUP 4 Zubin Mehta (41) Priyanka Chatterjee (43) Prachi Shastri (50) Shraddha Vispute (51) Shweta Garse (52) Krishna Bhatt (53)

EXPERIMENTATION OBJECTIVE  To gauge the views of the respondents  To determine recall factor of the brand  To determine message credibility of the brand  To determine the purchasing decision of the brand or product

Investment Business Market Commercial Retail Capital Management Career Trade Enterprise Corporate Office

Conclusion of memory test • This experiment tested our short term memory. • When there is too much information to hold on to, in our shorter memory, we start to get things confused. • People can feel completely confident that their memory is accurate, but this confidence is no guarantee that a particular memory is correct.

Conclusion of memory test • In reality, memory is very prone to fallacy. • People often believe their memory is perfect record of events they have experienced. • Whereas in reality, human memory is not so good as we think and can sometimes lead to unusual consequences.

Why??? • Measure impact of various experimentation techniques • More accuracy with all type of sample • Create more awareness

Where??? • Specially in Research which requires to capture instant reactions • Scientist working on “How Brain Work?” • Exploring respondents Grey matter

EXPERIMENTATION INFERENCES  Approximately 70% of the respondents remember the video-ad compared to the print-ad.  The video-ad tends to leave much stronger impact than the print-ad.  Video-ads leave a better brand recall and illustrates the idea of the brand effectively.  Such type of video-ads can be used to connect the consumers emotionally.

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