Published on April 3, 2014
Experimentation Techniques (Memory and Audio-Visual) GROUP 4 Zubin Mehta (41) Priyanka Chatterjee (43) Prachi Shastri (50) Shraddha Vispute (51) Shweta Garse (52) Krishna Bhatt (53)
EXPERIMENTATION OBJECTIVE To gauge the views of the respondents To determine recall factor of the brand To determine message credibility of the brand To determine the purchasing decision of the brand or product
Investment Business Market Commercial Retail Capital Management Career Trade Enterprise Corporate Office
Conclusion of memory test • This experiment tested our short term memory. • When there is too much information to hold on to, in our shorter memory, we start to get things confused. • People can feel completely confident that their memory is accurate, but this confidence is no guarantee that a particular memory is correct.
Conclusion of memory test • In reality, memory is very prone to fallacy. • People often believe their memory is perfect record of events they have experienced. • Whereas in reality, human memory is not so good as we think and can sometimes lead to unusual consequences.
Why??? • Measure impact of various experimentation techniques • More accuracy with all type of sample • Create more awareness
Where??? • Specially in Research which requires to capture instant reactions • Scientist working on “How Brain Work?” • Exploring respondents Grey matter
EXPERIMENTATION INFERENCES Approximately 70% of the respondents remember the video-ad compared to the print-ad. The video-ad tends to leave much stronger impact than the print-ad. Video-ads leave a better brand recall and illustrates the idea of the brand effectively. Such type of video-ads can be used to connect the consumers emotionally.
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