Published on October 13, 2014
1. From lead to closed A walkthrough of Brisk’s funnel metrics Carmen Márquez Castro
2. categorised 1998 searched 2010 floated 2014
3. Top-down, outreach. Good conversion (>4%) Slow product-feedback cycle Long, bespoke sales cycle January - May Bottom-up, inbound. More leads Shorter feedback cycle Less-bespoke sales June -
4. Customer Value ~ $10 000 $20 / user*month > 20 users > 2 year lifetime
5. Goal Q4 Not make money, yet… Increase inbound Today 20-30 companies per week Goal: 50 per week Increase retention Today 10-20% Goal: +10%
6. Discovery Install free version “Please contact me” Trial Upgrade Outreach Drip (started in September)
7. Traffic 50% direct 15% organic 30% referral • 40% Quora • 20% listing sites • 40% other 5% other Discovery Install free version Conversion to install 10% on site 20% on chrome store Activation 40% of installs login working on tagging to get this down
8. Twitter LinkedIn* email Quora LinkedIn Medium own blog MOOC/Education listing sites chrome store SEO Outreach Content Marketing Organic Paid Facebook Twitter LinkedIn remarketing “content recommendation”
9. Mixpanel MailChimp BuiltWith LeadGenius ProspectAce ProspectEye Adroll Twitter LinkedIn Facebook Sprinkle Totango Zendesk DocuSign Customer Lead generation Prospecting Drip Google Analytics Mixpanel Salesforce R, CSV, Spreadsheets Images Brisk Act Massage Gather & Store Analytics pipeline
10. Organic Chrome store Search Content Marketing Blog Forums Dropbox style 2-sided sharing incentives They get 3 months premium, you get 3 months premium
11. Thanks! firstname.lastname@example.org
Research/ Dissertation on “How online selling has changed the marketing perspectiv...
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This brief examines 2013 demographic data recently released by the U.S. Census Bur...
This presentation shows you the advantages and the importance of Big Data in these...
A walk through Brisk's tools for data analysis focusing on traffic and inbounds. Especially useful for SAAS companies.
Tools of the Trade ... -Use tool only once. -Tools do not need to be colored ... Brisk's Tools of the trade: from lead to closed
While economic and market woes will lead to some bargains and ... As the police closed in on ... Brisk’s rate of dollar sales growth also ...
... which lead to the development of backfilling scheudlers such as EASY ... Although verification and simulation tools are always improving, ...
The nisrket closed quiet aud steady, ... LUtain N. Brisk. : S.W. I W. Fresh. (ientle. ... , Axes Planters Itoes, Tools, and Agricultural and Hardware Trade.
Site Archive for Wednesday, 16 Sep 2015. ... Corp. to Contact Brower Piven Before the Lead Plaintiff ... Trade Association targets organic ...
Project Gutenberg's The Voyages of Captain Scott, ... enemy doing serious damage to the trade of ... to a brisk S. E. wind and the fact that ...
Full text of "The colonial clippers" See other formats ...
Title: 2353 digital, Author: GB Media Corporation, Name: 2353-digital, Length: 48 pages, Published: 2014-01-29T00:00:00.000Z ... Positivity underpins brisk s.