Published on March 31, 2014
Go Tell it on the Mountain: Bringing HIV Policy and Scientific Advances to your Community Aisha Moore, Communications Director, AIDS.gov/JSI Meico Whitlock, Consultant, AIDS.gov
Go Tell it on the Mountain: Bringing HIV Policy and Scientific Advances to your Community
Activity: Defining your objective • Get into groups based on the audience you want to reach • Complete the People & Objective part of the sheet provided for you. • Discuss your objective with others in your group. • Write one of your objectives on the large flip chart paper • Report out to the group.
STRATEGY • Define your efforts. • How will your efforts support your objectives? • And assume you are successful. What will be different ?
Experiential Learning Cycle
Things to Consider • Content • Mood • Language • Your overall communications plan, organizational culture, and capacity
Increased real feedback and discussion
Build email list.* * Worth it if your audiences use email
Tell your story
Connect with like- minded organizations and people
Connect with the media
Provide real-time updates
Encourage people to take action – Volunteer – Advocate – Get tested – What else?
Activity: What’s your strategy? • Stand next to your poster with the objective • List strategies you feel that will help the information resonate with your chosen audience. • At the sound of the chime move to the next sheet. • When you return to your original sheets pick your top three strategies to report out
Let’s Talk • What are the barriers? • What are the resources that you need? • What follow-up would you like to see from this session?
Making this real … In the next month: 1.Refine your POST worksheet 2.Complete the Project Listen Activity 3.Consider forming a collaboration with someone else in this room.
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