Published on February 20, 2014
Bright Solutions for Life
What is brightup? Fullscreen Picture >> brightup is a light automation solution that makes everyday lights at home amazing <<
Welcome Home TV Mode Safety First Never enter a dark home again, let your lights welcome you. Lights dim down when you switch on the TV, home cinema for everyone. Random lighting when you’re gone, to protect what is dear to you.
zero installation (1) Connect the central unit to the router It connects your lamps to the Internet and manages your light scenarios. (2) Plug in your lamps The plugs add existing lamps to the system. (3) Download the app No setup! Instantly switch and dim your lights.
usp > product features Context-aware Automation Zero Installation Effort Measure & Save Energy the unique combination Share Control with Friends & Family Remote Access Secure & Reliable
differentiation Plug & Play Platforms Custom More than just remote control, brightup offers context-aware automation. brightup is the perfect combination of hardware and software with a consistent user interface. brightup is home automation for everyone. No expert help needed, neither big investments.
vision >> Besides providing certain benefits, smart home solutions need to require no effort in installation, setup and use. Based on this belief, brightup will develop into the number one choice for home automation. <<
timeline October August September July 2012 2013 Seed financing January October February 2014 1st Software prototype Proof of concept Today 2015 1st Hardware prototype Founding brightup GmbH Product launch Final prototype Crowdfunding campaign 2016 Home automation framework Extending system (heating, locking, ...) What we did What we will do With the seed investment we developed working prototypes in software and hardware, built up a great team and a solid brand positioning strategy. In order to get a proof of market, we will launch an Indiegogo campaign in the middle of February, further develop the product and ship the first products by October.
brightup meets Indiegogo The Team Indiegogo Campaign Overview Funding Goal: Start Date: Duration: Min. # of Backers: Sebastian (CTO): Home Automation Research and Development Ana (CMO): CSR and Customer Relationship program leader Kiran (COO): Supply Chain and Operations Management experience at Airbus GmbH Max (CEO): Team Leadership and Business Development experience at Körber AG (l.t.r.) All members are both MBA and Engineering Graduates € 130.000 14. February 2014 45 days 600 Perks Central Unit + 1 plug € 189 Central Unit + 3 plugs € 229 Central Unit + 5 plugs € 269 + Early Bird Bundles
meets http://get.brightup.de February 14th – March 31st 2014
Share the light! brightup GmbH Kasernenstr. 12, 21073 Hamburg +49 (0) 40 65917159 firstname.lastname@example.org www.brightup.de
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