Люк Гейдон, Brightcove

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Information about Люк Гейдон, Brightcove

Published on March 11, 2014

Author: svmgroup

Source: slideshare.net

The Transformation of TV Luke Gaydon, VP of Media, EMEA Brightcove

BRIGHTCOVE OVERVIEW 2014 6,300 in 70 countries 963M Average Video Cloud monthly streams in 2013 $109.9M in 2013

OUR MISSION is to Revolutionise the Way Organisations Deliver Video Experiences

©2013 Brightcove Inc. Trusted by Thousands of Media Companies Worldwide 4

©2013 Brightcove Inc. What is the Marketplace Talking About?

©2013 Brightcove Inc. Audience Fragmentation Content Complexities Performance Monetization Competition 6 | Confidential What is the Marketplace Talking About?

©2013 Brightcove Inc. Audience: How Do I Reach Them Here? 7 | Confidential Source: Tubefilter, December ‘13

©2013 Brightcove Inc. Content: How Do I Maximize ROI? Complex rights and windowing Changing cost structures & experimentation 3rd Party Measurement Evolving viewing habits (i.e. bingeing) Analytics 8 | Confidential

©2013 Brightcove Inc. Performance: How Does It Impact My Business? In 2011, a 1% increase in buffering time in VOD content resulted in a reduction of three minutes of viewing time. Today, that same 1% increase in buffering time cuts viewing time by eight minutes Viewers who experience re-buffer delays of 1% or more of a video’s total duration play 5% less of it compared to a similar viewers who experience no re-buffering*. Adaptive bitrates? CDN switching? Server Side! NextGen Player! 9 | Confidential *Conviva **Akamai

©2013 Brightcove Inc. Monetization: What do the Latest Models & Trends Mean for Me? 10 | Confidential Load: Long-form ad loads grew 28.0% from Q1 2012 to Q1 2013, an increase from 7.4 ad units per content segment to 9.5 units Coverage: Consumption of digital video ads is increasing – 23% of the 39 billion content videos viewed in December included video ads, up from 14% the prior year Volume: Digital Video Monthly UVs 172MM in 12*, 191MM in 2014* CPMs New Ad Units and New Business Models *eMarketer “Digital Video,August 2013

©2013 Brightcove Inc. Competition: My Distributors are My Competition Now… 11 | Confidential

©2013 Brightcove Inc. …plus New New Media and New Old Media? 12 | Confidential

©2013 Brightcove Inc. DEVELOPMENTS

©2013 Brightcove Inc. 300%+ Growth in mobile video consumption Massive Changes In Viewer Behaviour

©2013 Brightcove Inc. 69% Smart TVs now online The Connected Living Room is Emerging

©2013 Brightcove Inc. TV Companion Devices Roku & Apple TV Make Up 90% of OTT Box Market Share Source — Roku 2013

©2013 Brightcove Inc.

©2013 Brightcove Inc. Live Video is Becoming Mainstream Live content watched via Internet (i.e. sports, news, TV programs) Source — Accenture Video Solutions Survey 2013

©2013 Brightcove Inc.

©2013 Brightcove Inc. THE FUTURE?

©2013 Brightcove Inc. Rising Demand for Personalised Video Content

©2013 Brightcove Inc. I WANT MY ME TV

©2013 Brightcove Inc. ULTIMATE GOAL: Reliable Cross-Platform Monetisation & Measurement

Thank you lgaydon@brightcove.com @brightcove

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