Bridging the Gap Between CIO and CMO

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Information about Bridging the Gap Between CIO and CMO
Marketing

Published on February 24, 2014

Author: digiday

Source: slideshare.net

Description

CIO’s are motivated to minimize risk, and CMOs are rewarded for big campaigns that land. These differing incentives make it difficult for a brand to bridge the gap and achieve a collaborative relationship between the two - and a good agency is responsible for mediating this relationship. Hear Isobar's co-CEO Geoff Cubitt discuss how an agency should approach the CIO/CMO relationship.

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