Brics luxury hotels - Report

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Published on February 26, 2014

Author: Global-Lines

Source: slideshare.net

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BRIC MARKETS FOCUS.

ource:  Euromonitor  International,  Tourism  Flows  Outbound  in    China,    March  2012.    ©  Digital  Luxury  Group,  SA  
Mintel  The  rise  of  the  BRICS

BRIC MARKETS FOCUS.  ©  Digital  Luxury  Group,  SA   26

BRAZIL - BRIC FOCUS. Top 10 Hotels Vs. Global Hilton   = Sheraton = Sofitel +10 InterContinental   +6 Renaissance +4 Royal  Tulip   +48 Hyae  Regency -­‐‑1 Grand  Hyae   +6 JW  Marrioe +3 Hyae   -­‐‑5 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Brazil Top 10 Fastest Growing Hotels Brazil -­‐12.1%   Fairmont +6.8%   Rosewood +8.3%   Andaz +11.1%   Mandarin  Oriental +11.7%   Embassy  Suites Affinia +15.9%   +18.1%   Loews +19.1%   W  Hotel St.  Regis +25.0%   +33.9%   Shangri-­‐‑La +72.0%   Global +76.2% +75.0% Top Local Destinations +9.9% Rio  de  Janeiro Sao  Paulo Brasilia Curitiba +20.5% +15.1% Top International Destinations Miami New  York Buenos  Aires Cancun Orlando +3.3% Luxury  Major Luxury  Exclusive  ©  Digital  Luxury  Group,  SA   Upper  Upscale   28

BRAZIL - BRIC FOCUS. §  The  Brazilian  hotel  market  is  extremely  fragmented,  with  most  hotels  operated   independently.   According   to   JLLH,   while   there   is   one   brand-­‐‑affiliated   hotel   room   for   every   100   residents   in   the   US,   in   Brazil,   the   ratio   is   closer   to   one   branded   hotel   room   for   every   2,800   residents.   In   July   2012,  Accor   is   clearly   the   leading  chain  in  Brazil. §  Strong  economic  performance,  favorable  exchange  rates  boost  outbound  travels   flows   in   2011.   5.4   million   outbound   departures   have   been   registered   in   2011   –     increasing  by  +2%. §  Brazil  presents  enormous  opportunities  for  boosting  future  arrivals  to  the  US  in   the  short  term.  A  new  pilot  program  and  rule  changes  for  visa  processing  were   announced.  In  January  2012  President  Obama  signed  an  Executive  Order  aimed   at  increasing  the  visa  processing  capacity  by  an  additional  40%  in  2012.  ©  Digital  Luxury  Group,  SA   Mintel  The  Rise  of  The  BRICs  March  2013   Source:  Euromonitor  International,  Tourism  Flows  Outbound  in  China,  Mars  2012. 29

RUSSIA - BRIC FOCUS. Top 10 Hotels #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Hilton   Renaissance Kempinski Sheraton InterContinental Jumeirah Le  Méridien Four  Seasons Rii-­‐‑Carlton Sofitel Russia Vs. Global = +7 +19 -­‐‑2 +5 +18 +12 -­‐‑4 -­‐‑2 +3 Russia Nikko Radisson  Blu  hotel Top 10 Fastest Growing Hotels +12.8%   +20.2%   +21.6%   Taj  hotel +26.7%   Jumeirah +26.8%   W  hotel Angsana Shangri-­‐‑La +30.5%   +35.3%   +57.9%   Grand  Hyae +69.7%   Le  Méridien +69.8%   Hyae  Regency +89.9%   Global +76.8% +76.2% Top Local Destinations Moscow Gelendzhik Saint  Petersburg Novosibirsk Perm +22.2% +20.5% Top International Destinations Hurghada Dubai Phuket Sharm  el-­‐‑Sheikh Paris +1.0% +3.3% Luxury  Major   Luxury  Exclusive    ©  Digital  Luxury  Group,  SA   Upper  Upscale     30

RUSSIA - BRIC FOCUS. §  According  to  Smith  Travel  Research  Global,  there  are  a  total  of  only  550  hotels   (mid-­‐‑   to   upscale   and   luxury   hotels),   with   83,127   rooms   in   Russia.   Of   this   total,   145  properties  with  36,542  rooms  are  to  be  found  in  Moscow.   §  The  number  of  domestic  trips  in  Russia  increased  by  +3%  in  2011.   §  41   million   Russians   outbound   departures   have   been   registered   in   2011   –     increasing  by  +11%. §  Egypt   has   traditionally   been   one   of   the   most   popular   outbound   destination   for   Russian   tourists   but   due   to   political   instability,   they   have   started   to   go   to   Thailand,  UAE,  Spain,  Italy  and  Turkey.   §  Visa  application  procedure  (Estonia),  direct  flights  from  St  Petersburg,  Moscow   and   other   second-­‐‑tier   cities   (Spain)   are   a   useful   way   to   increase   the   Russian   travelers  to  outbound  destinations.    ©  Digital  Luxury  Group,  SA   Source:  Euromonitor  International,  Tourism  Flows  Outbound  in    Russia,    August  2012.                              Euromonitor  International,  Tourism  Flows  Domestic  in    Russia,    August  2012. 31

INDIA - BRIC FOCUS. Top 10 Hotels Taj  Hotel   Oberoi Hilton Vivanta  by  Taj Le  Méridien Sheraton JW  Marioe Grand  Hyae Hyae Westin #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 India Vs. Global +24 +29 -­‐‑2 +32 +14 -­‐‑4 +5 +6 -­‐‑4 -­‐‑7 Top 10 Fastest Growing Hotels India   +3.0% Oberoi Vivanta  by  Taj +13.5% +14.3% Hilton Anantara The  Leela Banyan  Tree +16.7% +17.7% +19.4% +22.8% Dusit Jumeirah Fairmont +26.1% +29.5% +40.7% Rii-­‐‑Carlton +59.0% Global +76.2% +55.0% +44.3% +20.5% +0.7% Top Local Destinations Mumbai New  Delhi Goa Bangalore Chennai Top International Destinations Dubai Singapore Mauritius Bangkok Maldives +3.3% Luxury  Major   Luxury  Exclusive    ©  Digital  Luxury  Group,  SA   Upper  Upscale   32

INDIA - BRIC FOCUS. §  There  are  88  hotels  with  a  total  of  18,835  rooms  in  India,  which  are  either  rated   five-­‐‑star   deluxe   by   the   Ministry   of   Tourism   (MOT)   or   are   members   of   the   international  luxury  hotels  consortium. §  Domestic   tourism   continued   to   grow   significantly   in   2011   (+10%   growth   compared   to   2010),   driven   by   the   increased   holidaying   trend   and   rising   disposable   incomes.   Domestic   tourists   have   started   to   spend   more   on   luxury   products  compared  with  the  review  period  expenditure. §  13   million   outbound   departures   have   been   registered   in   2011   –   Increasing   by   +11%.  Forecasts  show  an  estimated  25  million  by  2016. §  Airline   companies   and   travel   agencies   are   pueing   efforts   to   offer   be^er   travel   experiences,  through  direct  flights  to  Dubai,  Singapore  and  Bangkok.    ©  Digital  Luxury  Group,  SA   Source:  Euromonitor  International,  Tourism  Flows  Outbound  in    India,    March  2012.   Euromonitor  International,  Tourism  Flows  Domectic  in    India,    March  2012.   Mintel  Indian  luxury  Hotel  Sector,  February  2012 33

CHINA - BRIC FOCUS. Top 10 Hotels #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Sheraton Hilton InterContinental Shangri-­‐‑La Westin Four  Seasons Renaissance Hyae  Regency Nikko Rii-­‐‑Carlton China Vs. Global +1 -­‐‑1 +7 +12 -­‐‑2 -­‐‑2 +2 -­‐‑2 +18 -­‐‑3 China +3.3%   Sofitel Langham Wyndham Fairmont Banyan  Tree Le  Méridien +22.8%   Top 10 Fastest Growing Hotels +29.2%   +30.9%   +34.9%   +42.0%   +45.3%   Mandarin  Oriental +49.1%   Grand  Hyae +49.3%   Kempinski +50.0%   St.  Regis +56.4%   Global +76.2% +62.7% Top Local Destinations Shanghai Beijing Tianjin Shenzhen Hangzhou +35.4% +20.5% Top International Destinations Hong  Kong Singapore Maldives Bangkok Guam +1.9% +3.3% Luxury  Major   Luxury  Exclusive    ©  Digital  Luxury  Group,  SA   Upper  Upscale   34

CHINA - BRIC FOCUS. §  Upscale  and  luxury  have  remained  constant  as  a  share  of  total  hotels  in  China       (  +8%  on  average  progression  2003-­‐‑2010).   §  Air-­‐‑transport   capacity   at   China’s   airports   grew   by   +15%   over   the   summer   of   2012,  pueing  it  well  ahead  of  the  rest  of  Asia. §  The  number  of  domestic  travelers  is  forecasted  to  increase  by  over  +25%  from   the  current  level  to  reach  3.3  billion  by  2015. §  The   World   Tourism   Organization   projects   that   by   2020,   100   million   Chinese   tourists  will  make  their  way  abroad  annually.   §  Chinese   consumers   preferred   to   travel   abroad   as   they   viewed   such   trips   as   a   form  of  reward  for  their  work  during  the  year.  39  million  outbound  departures   have  been  registered  in  2011  –  Increasing  by  +14%.    ©  Digital  Luxury  Group,  SA   Source:  Euromonitor  International,  Tourism  Flows  Outbound  in    China,    March  2012.   Mintel  The  rise  of  the  BRICs-­‐‑ 35

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