Brent's Executive Director report to the Board - annual retreat 8sep2013

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Published on October 16, 2013

Author: RBrentLyles

Source: slideshare.net

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For the annual Board and staff retreat, the Board of Austin Youth River Watch requested this report on the organization's progress over the last three and a half years, along with an outline of priorities for the coming year. (Note: The version of the slideshow offered here was presented to Greg Meszaros, Director of the City's Austin Water Utility, on October 7th. It contains updated financials.)

Every year, Austin Youth River Watch transforms the lives of 120 high-school students through holistic, youthdevelopment activities that focus on academic success and environmental stewardship, making a positive impact on Austin’s environment and community. Executive Director’s Report to Greg Meszaros 7 October 2013

River Watch home page, April 2010 Executive Director’s Report to Greg Meszaros 7 October 2013

River Watch home page, September 2013 Executive Director’s Report to Greg Meszaros 7 October 2013

Then • • • • • • 3 Board members 2.5 full-time staff FY09-10 revenues: $209,000 Damaged roof & pump house Fines from IRS: More than $30,000 No e-mail list management Now • • • • • • 9 Board members 3.5 full-time staff FY12-13 revenues: $322,000 Fixed roof & pump house Fines from IRS: $0 Nearly 1,000 subscribers to e-mails Executive Director’s Report to Greg Meszaros 7 October 2013

Financial Management Human Resources • • • • • • • • • Improved financial tracking Annual financial audit Active Treasurer & Finance Committee Financial training for Board members Improved checks & balances Programs Board of Directors • • • • • Maintained/strengthened quality through major transitions • Annual canoe-camping adventure • Improved program evaluation a bit • Celebrated 20th Anniversary • Received KAB award for excellence Better diversity of skills & experience Board Agreements, terms, term limits Created Strategic Plan for growth Strong culture of engagement Marketing & Communications • • • • • Full-time Executive Director Part-time Programs & Ops Assistant Stronger professional development Zero turnover Relentless networking Rebranding: new logo, brochures, signs New website with dynamic content Active online presence Exposure politically & in news media Fundraising • • • • Success in attracting donations “Best practices” donor engagement Active Fundraising Committee Launching Benevon model Executive Director’s Report to Greg Meszaros 7 October 2013

500 450 400 350 Corporations 300 Revenue ($1,000’s) Individuals 250 Grants 200 City contract 150 100 50 0 09-10 10-11 11-12 12-13 13-14 Fiscal Year Executive Director’s Report to Greg Meszaros 7 October 2013

500 450 400 350 Corporations 300 Revenue ($1,000’s) Individuals 250 Grants 200 City contract 150 100 50 0 09-10 10-11 11-12 12-13 13-14 Fiscal Year Executive Director’s Report to Greg Meszaros 7 October 2013

500 450 400 350 Corporations 300 Revenue ($1,000’s) Individuals 250 Grants 200 City contract 150 100 50 0 09-10 10-11 11-12 12-13 13-14 Fiscal Year Executive Director’s Report to Greg Meszaros 7 October 2013

500 450 400 350 Corporations 300 Revenue ($1,000’s) Individuals 250 Grants 200 City contract 150 100 50 0 09-10 10-11 11-12 12-13 13-14 Fiscal Year Executive Director’s Report to Greg Meszaros 7 October 2013

Strategic Plan, 2012-2015 Goal #1: Double the number of students in River Watch's core program. We will double the size of our core programs, growing from the current service level of 120 students per year to 250 students per year. These new students will come from both our current schools and other high schools in the Austin area. Goal #2: Engage our River Watchers in new, high-impact community projects. We will work with partners to identify and execute new, high-impact community projects. These service projects will be mission-oriented, substantive, and resultsdriven. Examples include stream-bank restoration, vegetation management, and creekside trail building. Goal #3: Expand River Watch's operational and fundraising capacity. We will expand our Board to 15 members, add 3 additional program staff, and create at least 1 new position for administrative and fundraising support. We will also explore strategic partnerships with similar organizations to aid in our growth. Executive Director’s Report to Greg Meszaros 7 October 2013

Goal #3: Expand River Watch's operational and fundraising capacity. Strategies Tactics Network & advertise to find potential candidates Grow Board to 15 members Interview & cultivate candidates per formalized to support expansion procedures Offer training & professional development to all Board members Develop & post job description, conduct interviews Increase operational capacity Hire 1 part-time administrative staff then grow to 1 full-time administrative staff Goals by 2015 11 Board members added 1 administrative staff added Maintain dynamic web & social-media content Increase community visibility Engage diverse volunteers in programs, operations, & fundraising Work with partners that can help us increase visibility Network in environmental and education communities Create periodic engagement & cultivation events Apply for awards that generate visibility in community Increases in website hits, news appearances, social-media network growth, attendance at events Executive Director’s Report to Greg Meszaros 7 October 2013

Goal #3: Expand River Watch's operational and fundraising capacity. Strategies Tactics Network & advertise to find potential candidates Grow Board to 15 members Interview & cultivate candidates per formalized to support expansion procedures Offer training & professional development to all Board members Develop & post job description, conduct interviews Increase operational capacity Hire 1 part-time administrative staff then grow to 1 full-time administrative staff Goals by 2015 11 Board members added 1 administrative staff added Maintain dynamic web & social-media content Increase community visibility Engage diverse volunteers in programs, operations, & fundraising Work with partners that can help us increase visibility Network in environmental and education communities Create periodic engagement & cultivation events Apply for awards that generate visibility in community Increases in website hits, news appearances, social-media network growth, attendance at events Executive Director’s Report to Greg Meszaros 7 October 2013

Goal #2: Engage our River Watchers in new, high-impact community projects. Strategies Develop & execute new Special Projects Tactics Develop criteria for new projects, including volunteer & partner engagement Plan, execute, & evaluate new projects Goals by 2015 Number of projects implemented, plus projectspecific metrics Develop & post job description, conduct interviews Add new, project-specific program staff Hire 1 full-time program staff 1 program staff added Offer ongoing professional development & training to all staff Develop fundraising strategy, reflecting amounts needed to initiate & sustain projects Raise funds to support growth Establish annual giving program for individuals from diverse networks $80,000 additional annual revenues Secure foundation & corporate grant support Work with fundraising partners to access additional resources Executive Director’s Report to Greg Meszaros 7 October 2013

Goal #2: Engage our River Watchers in new, high-impact community projects. Strategies Develop & execute new Special Projects Tactics Develop criteria for new projects, including volunteer & partner engagement Plan, execute, & evaluate new projects Goals by 2015 Number of projects implemented, plus projectspecific metrics Develop & post job description, conduct interviews Add new, project-specific program staff Hire 1 full-time program staff 1 program staff added Offer ongoing professional development & training to all staff Develop fundraising strategy, reflecting amounts needed to initiate & sustain projects Raise funds to support growth Establish annual giving program for individuals from diverse networks $80,000 additional annual revenues Secure foundation & corporate grant support Work with fundraising partners to access additional resources Executive Director’s Report to Greg Meszaros 7 October 2013

This year’s goals: Maintain excellence in: Financial management, Board development, human resources, marketing & communications, overall organizational administration. Fundraising: Raise $114,000 to cover expenses (we raised $104,000 in 2013), and raise another $106,000 to launch the Service-Project Program in September 2014. • Conduct 20 Point of Entry events, leading up to an Ask Event in April. • Use Benevon model to achieve excellence in donor cultivation & engagement. • Continue to expand revenues from grants & corporate donations. Programs: Continue to focus on quality in the core program, and get ready to launch Service-Project Program in September 2014. • Improve process for program evaluation. • Conduct at least 3 pilot service projects during the 2013-2014 school year. • Build relationships with program partners and volunteer groups. Executive Director’s Report to Greg Meszaros 7 October 2013

Applause! Photo by John Ingram Executive Director’s Report to Greg Meszaros 7 October 2013

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