Brenda_Fox

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Business-Finance

Published on January 7, 2009

Author: aSGuest9527

Source: authorstream.com

Slide 1: GSW III Accelerated Paths to Global Markets Finland’s Vision : Finland’s Vision To sustain growth at least 500 high-tech companies seriously targeting global market leadership should emerge in Finland during the next few years. Some 50 companies will be highly successful and will reach €100 million in revenue and total market cap worth 10+ billion. A half of the companies will do well. These companies will create more than 30 000 new jobs world wide and 20 000 new jobs in Finland. Finland is the #1 Country in the World in Innovation : Finland is the #1 Country in the World in Innovation Finland is number one in the Growth Competitiveness Index (GCI) rankings and holds this position for the third time in the last four years. Great but!! : Great but!! The world does not beat a path to your door if you build a better mouse trap! : The world does not beat a path to your door if you build a better mouse trap! If you want to Grow you have to GO to the Customer! : If you want to Grow you have to GO to the Customer! That is the Mission of Global Software : That is the Mission of Global Software Research & Find your RIGHT Customers, Partners, Funding Sources In Other Markets With a Focus on North America Delivered in Three Phases : Delivered in Three Phases Phase I Getting Ready for Global Markets December 3rd to December 12th in Finland 30 to 40 Companies Companies in Phase I by Area : Companies in Phase I by Area Helsinki (8) Distocraft, Ecolane Finland, Fitware, Fountain Park, GoodMood Productions, Meridea Financial Software, Novintel, United Business Machines UBM Jyväskylä (10) Ajatuspaja – 4Field, Arena Partners, ARROW Engine, Blueweb, Emfit, Magnasense, MetaCase, Metitur, Numerola, OuterRim Oulu (11) Automaster, Celesta mBusiness, Codenomicon, FRWD Technologies, Jutel, MyOrigo –F-Origin, Oulu Business Networks, SESCA Technologies, Soneco, Vengitech-Capricode, Visualway Design Tampere(7) Analyste, Anilinker, Intra Visual Solutions, Open Bit, Physio Tools, Secgo Group, Valuation Technology Total (36) Slide 10: Marketing Strategy and Positioning Phase I – Focus Getting Ready for Global Markets 9 Key Elements of Marketing Strategy : 9 Key Elements of Marketing Strategy Target Customer - We identify a “beachhead” target customer segment in terms of three constituencies - the economic buyer, the end user and the IT infrastructure. Compelling Reason to Buy - The key to swift capture of the beachhead and expansion beyond it is to focus on a segment that has a “must have” requirement. The strategy will describe this need and explain how the product fulfills it in a uniquely advantaged way. Whole Product - This describes the complete set of products and services, beyond the product itself, needed by the target customer in order to fulfill the compelling reason to buy. Partners and Allies - For every component of the whole product that is not supplied, we identify one or more desired partners who will take responsibility for this aspect of the solution set. Whole Product Distribution - The goal is to identify the distribution requirements of the target customer for being successful with the whole product and identify distribution organizations which can fulfill them. 9 Key Elements of Marketing Strategy : 9 Key Elements of Marketing Strategy Competition - What competitive products represent threats/opportunities? What buyer and/or category behavior and/or factors can aid or impede our progress? Positioning - The above discussions lead to a positioning strategy that emphasizes our unique and sustainable advantages. This segment facilitates the development of targeted marketing communications and selling initiatives. Market Development - What is the potential for the product/service to expand its appeal to other segments? Can we capture larger market segments through the effective deployment of our beachhead strategy? Slide 13: Marketing Strategy and Positioning Company presentation materials Executive Presentation Elevator Pitch Sales Presentation Market Research Competitive Analysis Business Plan Review Networking Phase I – Focus Getting Ready for Global Markets Delivered in Three Phases : Delivered in Three Phases Phase II Tailoring Business Strategy for North American Markets January 19th to January 23rd in Finland March 22nd to April 2nd in North America 15 to 20 Companies Companies in Phase II by Area : Companies in Phase II by Area Helsinki (4) Fitware, Fountain Park, GoodMood Productions, United Business Machines UBM Jyväskylä (5) Ajatuspaja – 4Field, Emfit, Magnasense, Metitur, OuterRim Oulu (6) Celesta mBusiness, Codenomicon, Jutel, MyOrigo –F-Origin, Vengitech-Capricode, Visualway Design Tampere(3) Open Bit, Physio Tools, Valuation Technology Total (18) Slide 16: Learn North American ways of doing business: Prepare to work with Analysts Establish your business model for North America: OEM, Royalty deal, Direct Sales, Channel Partner, Revenue Share Deal Identify customer and partner prospects Phase II – Key Focus Tailoring Business Strategy for North American Markets Slide 17: Deeper market research Tri City Tour to meet with: Press/Analyst, customers, partners, business executives & VCs in North America Boston New York Silicon Valley Phase II – Key Focus Tailoring Business Strategy for North American Markets Slide 18: Phase II- Press & Analyst Tour Slide 19: From Finland, With LoveGlobal Software looks to lead Finnish tech firms to US shoresApril 05, 2004 Finland isn't like the U.S. For starters, a good chunk of it lies above the arctic circle. And its population barely tops five million. But it is a land of technology users (more than three quarters of the population reportedly have cell phones)--and technology vendors. Fourteen of those vendors came stateside last week to gain some insight into selling their products in the US. The group of corporate leaders met with the press, was introduced to potential partners and customers, and had a chance to polish their sales pitches to U.S. audiences. And some of them have some interesting products to pitch. Fountain Park, for instance, showed me a tool for helping corporations make decisions. The Strategy Signals Toolset collects “signals” or indicators of possible future events or actions from key employees around a company. Employees then prioritize these signals inside a Web-based, drag-and-drop application. The collected information then goes to management who can use it for decision making in areas such as product development. It demos better than it goes down in text, so check out the online demo. Visual Design, meanwhile, told me about their “virtual browser” that essentially drops a 100% standards compliant browser inside the existing Web browser on any machine under a variety of operating systems (Windows, Mac OS, Linux and Pocket PC). The goal is to let Web developers know exactly what standards they can write to, regardless of the software a user might have on his or her machine, without the need for plug-ins or other downloads. But if they want to crack the US market, they're going to need more English on their Web site. Other members of the group included Fitware, which creates health monitoring tools, Codenomicon, which provides tools to help software developers identify security flaws before a product ships, and Capricode, which offers wireless device management tools. In all, it showed that Finland isn't afraid of a little innovation. And while none of the vendors may become the next Nokia, at least a few may have a shot of making some sales in the States. For more information about the program and a full list of participants, visit the Global Software web site. Phase II - Coverage Slide 21: CONSULATE GENERAL OF FINLAND Jari Sinkari - Deputy Consul General Phase II-Networking & Sponsors FINNISH-AMERICAN CHAMBER OF COMMERCE. NEW YORK Blue White Venture Slide 22: Phase II - Activities 56 Customer Partner or VC Meetings 76 Analyst and Press Interviews 15 Networking Events & Speakers 147 Total Delivered in Three Phases : Delivered in Three Phases Phase III One on One Appointments with Customer, Partner, Investor June 14th to June 5th in North America 12 to 15 Companies Companies in Phase III by Area : Companies in Phase III by Area Helsinki (2) Fountain Park, GoodMood Productions Jyväskylä (3) Ajatuspaja – 4Field, Emfit, OuterRim Oulu (3) Codenomicon, Jutel, MyOrigo –F-Origin Total (8) Slide 25: Phase III – Focus One on One Appointments Identify prospects and Set Appointments Multi City Tour to meet with: Customers, Partners, Business Executives & VCs (125) First Hand Experience with North American Business Practices Further Validation of your product, value proposition, positioning, competition, business model and sales/marketing strategy Slide 26: Phase III – Focus One on One Appointments Launch Strategies and Roadmap to commercializing your product in North America Business Plan Reviews Readiness Assessment Slide 27: 125 Customer, Partner or VC Meetings 7 Analyst and Press Interviews 11 Networking Events & Speakers 143 Total Press release to 500 wires Phase III GSW III Summary – Participating Companies by Area : GSW III Summary – Participating Companies by Area GSW III Summary – Activities : GSW III Summary – Activities GSW III Summary – Next Steps : GSW III Summary – Next Steps What does it take? : What does it take? Passion and Determination to succeed (Right Attitude) Survey ResultsCurrent Perception of the Challenges : Survey ResultsCurrent Perception of the Challenges Key themes Funding Competence, Resources Orientation: Threats/weaknesses 78% Opportunities 22% Missing Strategy? Customer! Product totally! Powered by Fountain Park US Perception of the Challenges : US Perception of the Challenges Small US companies comments were - customer oriented market oriented product oriented Funding was not an issue US Entrepreneurs orientation is OPPORTUNITY driven Powered by Fountain Park Two Perceptions : Two Perceptions Powered by Fountain Park What does it take besides Passion and Right Attitude? : What does it take besides Passion and Right Attitude? Team Compelling Value Proposition Large and Growing Market Adequate resources and funding Network What else has GSW Accomplished? : What else has GSW Accomplished? Grew the Network in North America for Finnish Companies a little bigger What else has GSW Accomplished? : What else has GSW Accomplished? Increased the identity in North America for Finland and it’s technology Provided and environment for the GSW companies to do business amongst themselves Grew the Globalization skill sets of Finnish Executives Press release to 500 wires What else has GSW Accomplished? : What else has GSW Accomplished? Assisted in opening the doors for companies to make contacts, validate their products for the North American Markets and establish a personal network they can use and should use for LIFE What else has GSW Accomplished? : What else has GSW Accomplished? Eight of these companies are moving to the NEXT STEP I would like to thank you. : I would like to thank you. It has been inspiring and a honor to work with you this past year!

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