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Breaking Through in Retail

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Information about Breaking Through in Retail
Business & Mgmt

Published on March 6, 2014

Author: NickJE

Source: slideshare.net

Description

Keynote given to ICSC conference in London on innovation in retail.
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@nickjankel THE SCIENCE & SECRETS OF BREAKING THROUGH ICSC, March 2014 www.wecreateworldwide.com

We are... We are... ! A boutique innovation, strategy & design agency solving problems that matter with breakthroughs A bespoke leadership development consultancy focused on helping teams and individuals have breakthroughs !

Our services ! Sustainable innovation Leadership development Storytelling for leaders Purpose definition Executive & peer coaching Sustainable innovation coaching & training Coaching & empowerment training Team development & tool training Learning & development program & toolkit design Leadership & empowerment evaluation & metrics Culture design & micro-interventions

In-company empowerment, happiness & wellbeing programmes for the digital generations ! ! www.ripeandready.com

“My prototype was big as a toaster, but the technical people loved it. But it was filmless photography, so management’s reaction was, ‘that’s cute — but don’t tell anyone about it.” Steven Sasson

$$$ $$$$$$$$$$ SPENT by kodak (& MUBARAK) to stay at the top imagine the number of MBAs, consultants, processes... Why did they fail?

Ch-ch-ch-chchanges Turn and face the strange Ch-ch-changes ! Just gonna have to be a different man

ADAPT OR FAIL law of requisite variety

GROWTH Cannot come from re-structures, costsavings & acquisitions alone... in saturated markets with rapidly changing needs, realities, contexts

Definition ! INNOVATION: THE leverage of ideas TO CREATE CHANGE / IMPACT

QUALITIES of innovation ! NOT all innovation is equal!

Innovation modern computing © 2013 WECREATE WORLDWIDE LTD breakthrough for a brilliant world wecreateworldwide.com

Breakthrough portable computing © 2013 WECREATE WORLDWIDE LTD breakthrough for a brilliant world wecreateworldwide.com

Breakthrough Clinical care © 2013 WECREATE WORLDWIDE LTD breakthrough for a brilliant world wecreateworldwide.com

Innovation modern warfare “The German triumph was essentially a triumph of intellect.” Marc Bloch © 2013 WECREATE WORLDWIDE LTD breakthrough for a brilliant world wecreateworldwide.com

Innovation the three horizons 1. Improvements We need to change this now 2. Revisions 
 Enhancements What are we waiting for? Let’s try something! 3. BREAKTHROUGHS It would be brilliant if we worked out how to… Pockets of future in presnt Pockets of future in presnt TIME © 2013 WECREATE WORLDWIDE LTD breakthrough for a brilliant world wecreateworldwide.com

ideation is one small part of strategic innovation ✗

biomimicry evolutionary biology org behaviour neuroscience business model innovation social theory measurement improvisation cybernetics futurology jurisprudence creativity network theory strategy motivation science literature peer-to-peer models philosophy narrative design thinking theory of science innovation storytelling co-operation anthropology user complexity experience science game theory empowerment history conflict mediation coaching psychology

Definition ! BREAKTHROUGH INNOVATION: THE STRATEGIC leverage of ideas TO INTENTIONALLY CREATE SYSTEMIC breakthroughS & MASSIVE IMPACT

IMPACT } PROFIT
 PEOPLE
 PLANET 
 PLAY QUADRUPLE BOTTOM LINE

Breakthrough is the ultimate creative act. ! Breakthrough leaders consistently replace habit with ingenuity and overcome blockage with brilliance. ! Out of failure, flies triumph. From constraint arises creativity. Within the chaos, genius is forged.

BIRTHRIGHT Innovation is in our DNA and makes us human 10 tools to 10 10 in 5000 years

Vegetable Peel Soup Recipe Ingredients: ! 1. 1/2 cup carrot Peels 2. 1/2 cup cucumber peels 3. 1/2 cup ridged gourd peels 4. 1/4 cup potato peels 5. 1 tsp corn flour 6. Pinch of sugar 7. Salt to taste 8. Pepper powder as per taste 9. Water as per requirement Source: http://www.boldsky.com/cookery/soups-snacksdrinks/vegetarian-soup/vegetable-peel-souprecipe-250211-aid0111.html

Bmusic

Cubism

ASSUMPTIONS mother of all $%^# Ups !

Breakthrough ASSUMPTIONS ARE RARELY ACCURATE IN A CHANGING WORLD We have a very odd view of our population... Out of every 100 people in Britain, about how many do you think are: Actual Mean 59 36 34 30 28 24 22 16 3 Single parents Base: 1,015 British adults aged 16-75 5 Muslim 8 11 Unemployed Black/Asian Aged 65+ Christian Source: RSS/Ipsos MORI 2013; Census 2011, NOMIS; 2011 Census, Population and Household Estimates for England and Wales (July 2012) ONS; Families and Households, 2012 (November 2012) ONS.. © Ipsos MORI / King’s College London Source: Ipsos Mori © 2013 WECREATE WORLDWIDE LTD breakthrough for a brilliant world wecreateworldwide.com

“Failures [are] caused by four patterns of behavior: flawed executive mindsets that throw off a company’s perception of “Failures [are] caused by... flawed reality; delusional attitudes that keep executive mindsets that throw off a this inaccurate reality of reality [and] in place; company’s perception breakdowns in communications systems delusional attitudes that keep this developed to handle potentially urgent inaccurate reality in place.” information; and leadership qualities that keep a company’s executives from correcting their course.” Sydney Finkelstein, Why Smart Executives Fail (A study of 51 Sydney Finkelstein, Why Smart Executives Fail companies)

“People massively value having their photos printed.” “People must pay late fees on rentals (on movies we have done deals with studios over).”

CHALLENGE people do not change ways of being / beliefs / behaviours easily! ! !

people do not change ways of being / Not rational, beliefs / behaviours easily! selfinterested maximisers ! ! ! !

IRRATIONAL ! beliefs driven by emotions SYSTEM favors predictability (surviving) over creativity (thriving) Sources: Antonio D’Amasio, Baba Shiv, ! Andrew Newberg, Jonathan Haidt

BE BE right breakthrough ! ASSUMPTIONS INSIGHTS inspiring / empowering out-dated ideas & propositions with limiting models models that sustain them

A BILLION LIVES A BILLION DOLLARS

“People massively value having their photos printed.” “People like to share, exchange and remix photos as a way of having amazing relationships.” “People must pay late fees on rentals (on movies we have done deals with studios over).” “People want unlimited access whilst sharing their views and opinions / reading those of others.”

“People need to come to a store to shop.” “People want one shopping centre for everything.” “People don’t care about the way staff are treated or if the goods are sustainable.” “People never find out about the nasty retail / product experiences of others.” “People are not loyal to their retailer but to their brand.” “People want to buy / own their own things.”

Breakthrough STORE VISIT: SPARKiNG A BREAKTHROUGH 1 Feel: What do you feel as you enter, explore, engage, exit? 2 Observe: What is new/ unexpected? What are people excited by? Turned off buy? Where are they transacting? Which stores have most activity? Why? 3 Newbies: How would someone totally new to this retail experience feel? How would they think? What would they do? 4 Aficionados: How would loyalists of this retail experience feel? How would they think? What would they do? 5 Rejectors: How would haters of this retail experience feel? How would they think? What would they do? 6 Assumptions: Are there any things within the experience that seem redundant or likely to irritate or upset customers? What myths are they based on? 1. 7 Fresh start: If you were the new CEO of your business, with nothing to lose, what would you focus your business on to thrive in the next 5 years? © 2013 WECREATE WORLDWIDE LTD breakthrough for a brilliant world wecreateworldwide.com

NICK JANKEL TH OUT IN MAY 2014 E SWI H TC THE SURPRISING TRUTH ABOUT CREATIVITY AND HOW TO BREAK THROUGH ANYTHING sign up for newsletter to find out when

Q&A

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’ ! R. Buckminster Fuller Question us. Challenge us. Have breakthroughs with us. nick@wecreateworldwide.com nick@ripeandready.com

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