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BrandZ Top 50 Latin American Brands

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Information about BrandZ Top 50 Latin American Brands
Business & Mgmt

Published on September 24, 2013

Author: MillwardBrown

Source: slideshare.net

Description

Millward Brown BrandZ Top 50 Latin American Brands 2013

Mexican beer brand Corona is the most valuable Latin American brand, according to the second annual BrandZ™ Top 50 Most Valuable Latin American Brands ranking announced today by BrandAnalytics, a Millward Brown Optimor company. The ranking was commissioned by WPP. Corona increased its brand value by 29% in the last year to US$6.6 billion, due to the strong financial performance of its parent company and a solid brand positioning which is popular with consumers worldwide.
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