Brands Guidelines

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Information about Brands Guidelines
Social Media

Published on February 27, 2014

Author: SpottinStyle

Source: slideshare.net

Brands guidelines We   are  SpottinStyle,  an  online  fashion  community  that  provides  a  window  into  the  fashion capitals  of  the  world  and  offers  inspiration  with  an  opportunity  to  shop!  We  believe  in  giving everyone  the  ability  to  spot  and  create  styles,  share  them  online,  and  interact  with  other  users with our simple­to­use website and mobile app. How it works: STEP  1.  SpottinStyle  has  a  global  network  of  photographers  looking  for  people  with  fresh  and unique  styles. Photographers take photos of their style and hand them spottinStyle cards so they too  get  to  know  about  us  and  become  a  user.  Like  the  photographers,  users  can  upload  their own photos or event spot their friends style using our exclusive SpottinStyle app!       Take photos            Give SpottinStyle cards            Go online! STEP  2.  Users  look  through  galleries  and  love  photos.  By  loving  a  photo,  people  choose  the trends  as   they  happen.  Users  then  share  looks  and  photos  through  different  social  media channels.  Photos  with  the  most  loves  get  pushed  to   the  top  of  the galleries,  giving  a  real­time response to new styles. STEP  3.  The   best  part  ­  every  user  can  match  photos  to  products  and  buy  them,  proving  an infinite  opportunity to  shop.  This  creates  an  amazing  window  for  brands to directly connect their products with the most stylish consumers around the globe.

Benefits for your brand SpottinStyle offers endless opportunities to brands, such as: ● ● ● ● ● Reach a bigger audience and find new customers Connect products directly with a new fashion consumer every day Promote products next to real fashion consumers Customise SpottinStyle cards for promotional use (see below) Connect  with   Spottinstyle’s  network  of  photographers  to  promote  your  brand,  creating styles competitions at parties/festivals, etc. (see below) ● Connect with Spottinstyle’s bloggers who feature brands                 SpottinStyle card                                                         Back of the card with brand’s logo

  Photographers                      Party Guests                                       Brand being promoted How to get involved SpottinStyle  offers  you  different  ways  of  promoting  your   brand.  As   a  first  step,  you  create  a profile on SpottinStyle. Then, you can: ● ● ● Create styles and galleries Encourage users to be part of an exciting style competition Match your products to any photo and sell them directly through your website Contact us for exciting ideas of connecting your brand with our styles. Style competitions A  style  competition  on  SpottinStyle  involves  connecting  a  brand  with  a  style  gallery,  with  the possibility  to   offering  a  reward  to  the  photo  with  the  highest  number  of  loves.  Every  style competition on SpottinStyle can become exciting and viral among our users. STEP  1.  Find  the  theme  of  your  style  competition  (this  can  be  linked  to the  main  trend  of  your new collection, for example colour block, knitwear madness etc.) STEP  2.  Exclusively  for  our  relaunch, the style competition is offered for free. However, we have limited space, therefore make sure to book the style competition as soon as possible.

STEP  3.  The  style  competition  is  featured  in  a  980  x  420  px front­page banner. This banner can be created either by SpottinStyle or by your design team. STEP  4.  Once  both parties have approved the banner, your campaign is ready to be launched at the  date  agreed  upon,  and  users  can  start  tagging photos to  the  style  you  created  and  sharing them on social media channels. Examples of banners: Spot the best “Sports luxe” style and win a Mini Cooper at the end of the year

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