Brands and Values - Changing Places or Learning to Tango?

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Information about Brands and Values - Changing Places or Learning to Tango?
Business & Mgmt

Published on September 25, 2008

Author: pwotg

Source: slideshare.net

Description

Mike Aiken and Philip Holden on the strange relationship between brands and values for non-profit organisations.
Presentation to 6th International Colloquium on Nonprofit, Social and Arts Marketing, London, September 2007

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