Brands and Bloggers - How to Rock a Brand Ambassador Program at eTail West 2014

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Information about Brands and Bloggers - How to Rock a Brand Ambassador Program at eTail...
Business & Mgmt

Published on March 6, 2014

Author: happykatie



Holly Golightly should have been a blogger! Is your business interested in connecting with the blogging community to grow your brand's reach online?

Learn from Katie Laird of on harnessing the power of the blogger community through smart brand ambassador programs. Presented at eTail West 2014 in San Antonio, TX.

Holly Golightly should have been a Blogger Creating profitable brand relationships in the Blogopshere. Katie Laird @happykatie / @BlindsDotCom

Questions or issues? Email:

Let’s talk about… • How to find your Holly (ambassador) • Brand blogger program tips + tricks • The bottom line of ambassadorship Katie Laird @happykatie // @BlindsDotCom

Meet the MOBsters Katie Laird @happykatie // @BlindsDotCom

And the MOBster program • • • • • • • Monthly emails Contests + prizes Paid content opps Products for review Promotion + links SURPRISES! Friendship Katie Laird @happykatie // @BlindsDotCom

Find your Holly

Ideal ambassador persona? • • • • Personality Engagement Content potential Creativity

The ambassador search • • • • • Conferences, local events Blog stalking (yes) WOM in PR land Current traffic drivers Google Alerts Katie Laird @happykatie // @BlindsDotCom

Watch out for… • • • • • Volume of brand reviews Tone + personality Responsiveness Consistency Audience connectivity Katie Laird @happykatie // @BlindsDotCom

Working with bloggers

Working with bloggers Questions or issues? Email:

Make it easy to work with you • • • • • Constant communication Editorial calendar Resource center Comment, like, share Constant communication Katie Laird @happykatie // @BlindsDotCom

Define your expectations • • • • • • Content (#, when, where) Keywords + phrases URLs to link to Sentiment Rich media (!!!!!) DEADLINES Katie Laird @happykatie // @BlindsDotCom

Teach what you want Katie Laird @happykatie // @BlindsDotCom

The bottom line Katie Laird @happykatie // @BlindsDotCom

Define your success (creatively) Katie Laird @happykatie // @BlindsDotCom

What’s in it for your bloggers? Katie Laird @happykatie // @BlindsDotCom

Let’s wrap it up • • • • Grow your brand with fresh advocates Experiment without fear across channels Test, test, test to see what works + how Be friendly, have fun, make a pal Katie Laird @happykatie // @BlindsDotCom

Thanks for being here! Katie Laird @happykatie // @BlindsDotCom

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