Branding Yourself Strategically

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Information about Branding Yourself Strategically
Business & Mgmt

Published on July 16, 2009

Author: christophercarfi



Slides for guest lecture (Stanford BUS 194), "Branding Yourself Strategically."

July, 2009

Branding Yourself Strategically Stanford University BUS 194 July, 2009

Social Networks and Personal Branding • Three “Café” Conversations – Conversation One – Conversation Two – Conversation Three • Open Discussion

Café Etiquette (from • Focus on what matters. • Contribute your thinking. • Speak your mind and heart. • Listen to understand. • Link and connect ideas. • Listen together for insights or deeper questions. • Play, doodle, draw. • Have fun!

Conversation One • Five Minutes • Questions to discuss – “What social networks are you using?” – “Who has a strong personal brand on those networks?”

Conversation Two • Fifteen Minutes • Questions to discuss – “Is it more important to listen or talk?” – “What goals could you set for yourself?” – “How long does it take to develop a personal brand?”

Conversation Three • Fifteen Minutes • Question to discuss – “Whatʼs the right balance of ʻprofessionalʼ and ʻpersonalʼ on social networks?”

Contact Info Christopher Carfi (@ccarfi) CEO | Cerado, Inc. 650-346-4406 Photo: Doc Searls

Branding Yourself Strategically Stanford University BUS 194 July, 2009

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