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Branding Yourself In A Noisy World

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Information about Branding Yourself In A Noisy World

Published on March 20, 2009

Author: sblanquera

Source: slideshare.net

Description

With all the social media applications, the noise is staggering. Learn how to be more effective in managing your personal brand and your signal to noise ration.
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Branding Yourself in a Noisy World Sandy Blanquera , Principal, Social Boomerang Founder, Awesome Women in Business Founder, TechLife Ben Blanquera, Director, Progressive Medial Founder, TechLife Awesome Women in Business

Intros and a little warming up Questions to the group What is personal branding? Why is it important? What are some key questions that you have?

Questions to the group

What is personal branding?

Why is it important?

What are some key questions that you have?

A decade of personal branding From the blog of Dan Schwabel, branding expert

From the blog of Dan Schwabel, branding expert

“ For most branding campaigns, the first step is visibility. If you're General Motors, that usually means a full flight of TV and print ads designed to get billions of "impressions" of your brand in front of the consuming public. If you're brand You, you've got the same need for visibility.” Tom Peters

“ For most branding campaigns, the first step is visibility. If you're General Motors, that usually means a full flight of TV and print ads designed to get billions of "impressions" of your brand in front of the consuming public. If you're brand You, you've got the same need for visibility.” Tom Peters

Accidental Branding… I will always cherish the positive initial misconceptions I had about you .

Accidental Branding…

I will always cherish

the positive

initial misconceptions

I had about you .

The basic equation Power of personal brand = Function of (Social Capital, Signal to noise ratio, Channel selection)

Power of personal brand =

Function of (Social Capital,

Signal to noise ratio, Channel selection)

Don’t go Bowling Alone

Social Capital = Community Strength + Network Cohesiveness + Intensity of Engagement + Brand reputation

Social Capital =

Community Strength +

Network Cohesiveness +

Intensity of Engagement +

Brand reputation

Community Strength + Actively network using social media Actively network offline Look for shared values/interests 2 way exchange Hone networking skills Use multiple connection strategies

Community Strength +

Actively network using social media

Actively network offline

Look for shared values/interests

2 way exchange

Hone networking skills

Use multiple connection strategies

Network Cohesiveness + Connect with same people on multiple sites Have consistent contact Add value; give more than you get Connect resources to each other

Network Cohesiveness +

Connect with same people on multiple sites

Have consistent contact

Add value; give more than you get

Connect resources to each other

Intensity of Engagement + Connect often Look for reasons to connect Add energy to conversations immediately Ask questions – be interested

Intensity of Engagement +

Connect often

Look for reasons to connect

Add energy to conversations immediately

Ask questions – be interested

Brand reputation Have a targeted focus for brand Proliferate your brand Be distinctive Be transparent Get feedback and redefine Don’t get stuck on one negative event Manage issues openly and quickly Work with a mentor

Brand reputation

Have a targeted focus for brand

Proliferate your brand

Be distinctive

Be transparent

Get feedback and redefine

Don’t get stuck on one negative event

Manage issues openly and quickly

Work with a mentor

Why use Social Media to build your brand?

Why use Social Media to build your brand?

How big is your boomerang? Before During After Traditional Marketing Impact Campaign 1 Before During After Traditional Marketing Impact Campaign 2 Before During After Social Media Marketing Impact Campaign 1 Before During After Social Media Marketing Impact Campaign 2

How big is your boomerang?

What is your signal to noise ratio?

Signal-to-Noise Ratio The ratio of your signal’s power to the noise power corrupting and interrupting your signal.

Signal-to-Noise Ratio The ratio

of your signal’s power

to the noise power

corrupting and interrupting

your signal.

Social media inundates us with data. Your signal has to penetrate the noise Create a targeted audience Make your message something people will choose to listen to Higher endorsements = greater success Work the channels to find best demographics and speed to connect Connect with your audience many ways = personal, business, shared cause or value Repetitive messaging Messaging at best times

Social media inundates us with data. Your signal has to penetrate the noise

Create a targeted audience

Make your message something people will choose to listen to

Higher endorsements = greater success

Work the channels to find best demographics and speed to connect

Connect with your audience many ways = personal, business, shared cause or value

Repetitive messaging

Messaging at best times

Channel characteristics

Channel consideration WWW Reach Size of population Demographics Growth and adoption rates Nature of interaction

Channel consideration

WWW Reach

Size of population

Demographics

Growth and adoption rates

Nature of interaction

In 1994 Time Magazine explained… “ The Internet will never go mainstream.”

In 1994 Time Magazine explained…

“ The Internet will never go mainstream.”

Personal branding has been called a fad, but 12 years later, personal branding is growing stronger with the advent of social media. Personal branding is more important than ever. Ben and Sandy Blanquera

Personal branding has been called a fad,

but 12 years later,

personal branding is

growing stronger with the advent of social media. Personal branding is

more important than ever.

Ben and Sandy Blanquera

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