Published on March 10, 2014
The Branding and Media Assessment Checklist Marketing and Media are essential to nonprofits for promoting your programs and services, as well as your organization as a brand. Having a strategy and assessing its effectiveness are critical to success. Use this checklist as an on-ramp for planning. C4NPR.org
Name Assessment 1. Does your name explain what your organization does? 2. Does your name explain the audience you serve? 3. Is your name unique from others with similar missions? 4. Is your name short or do you use initials when you talk about it? 5. Is your name easy to pronounce? 7. Does your name associate people with something negative/positive? 8. Does your name translate well into other languages or resonate with different cultures? 9. Will your name allow your organization to expand services? 10. Could your name get confused with another organization with a different purpose?
Website Assessment 1. Is the mission front and center? 2. Can your site accept online donations? 3. Does the design present a professional/trustworthy image? 4. Is there helpful content on the site? 5. Are there abundant photos and graphics to help tell your story? 7. Is it easy to navigate (find what you need)? 8. Is the site easy for staff to update and expand? 9. Does the site reflect your branding (logo, colors, messaging)? 10. Who is using your site? Are you connecting with your audience?
Logo Assessment 1. Does your logo give people a sense of what you do? 2. Does your logo have a unique look? 3. Does your logo match the personality of your organization? 4. Does your logo look professional? 5. Will your logo reproduce well in different sizes and on screen?
Social Media Assessment 1. Are you using multiple forms of social media? 2. Are you using social media consistently (have a set editorial calendar for social media posting)? 3. Do you have a social media policy? 4. Is your social media presence consistent with your website and other marketing pieces (look and feel)? 5. Are your social media followers responding to your posts? 6. Is your entire staff participating in your organization’s social media (liking you on Facebook, etc.) 7. Are you repurposing web and marketing content for social media? 8. Are you familiar with content coordinator’s such as Hootsuite? 9. Are you using analytics to evaluate your performance?
For More Information Visit The Center for Nonprofit Resources online at C4NPR.org The Center for Nonprofit Resources 300 Madison Ave, Toledo, OH 43604
Branding Services; Brand Assessment; ... A brand assessment provides an opportunity to evaluate the strength of your brand, ... media and communications.
Planen Sie Ihr Assessment Center systematisch mit unserer kostenfreien Checkliste Assessment Center!
Checklist specializes in custom event planning. ... Also on Branding / Identity / Design Blog: Cioccolato ; Sofia by Pelli Clarke Pelli Architects ;
A self-assessment to evaluate your organization from a Branding ... We created the Brand Assessment Tool to evaluate your ... Social Media. Systems ...
What will our checklist reveal about your brand identity ... • Is your system effective in multi-media ... The Language of Branding: ‘Brand Identity ...
Rebranding your brand requires proper brand evaluation, brand analysis & brand assessment.
Branding Guidelines Checklist. Professionals know that a brand reaches its audience through many channels, ... This was a great list for branding.
Social business audit, assessment services dig deep into your business to root out risks and opportunities for integration, change and results.
CORPORATE IMAGE AND RE-BRANDING CHECKLIST. Corporate Image Working Group: ... Social Media: Accounts (Twitter, Facebook, Linkedin, YouTube) New graphics.