Published on October 8, 2009
Branded iPhone Applica0ons Constructed by
Lu8hansa Launcher The Lu'hansa Launcher makes planning your trip even more convenient. As a Lu'hansa customer you only need to save your access data once onto your iPod or iPod touch. A'er that you can call up Lu'hansa’s Mobile Services with just one click. Check‐in, booking ﬂights and keeping track of your reward points has never been so easy. Price Free Developer Lu'hansa German Airline Brand Value The app is simple and eﬀecIve like the German brand image and its service. Func0onality Perhaps just a gloriﬁed/branded bookmarking tool? Longevity If you ﬂy Lu'hansa regularly, you will always check‐in with this app as it saves your details online.
Bri0sh Airways This applicaIon provides up‐to‐the‐minute ﬂight informaIon, including arrival and departure Imes, a detailed Imetable so you can view the ﬂight schedule on your day of choice and a link to the BA homepage where you’ll be able to book and manage future ﬂights. Price Free Developer BriIsh Airways Plc Brand Value Spells BA all over, simple, clear and neutral with emphasis placed on service. Func0onality Needs to oﬀer more in terms interacIon and customizability, simply oﬀering two Ime tables and a link to the site severely limits the app. Longevity Will be key for BAs frequent ﬂiers, the potenIal for oﬀering more content and services is crucial for the applicaIons longevity, given various ﬂight aggregator apps are available.
Volkswagen Polo Challenge 3D Test drive the Polo in this visually stunning 3D racing app, designed for an “Amazing driving experience.” The neat applicaIon goes beyond mere aestheIc appeal and provides informaIon on the locaIons available if the user chooses to view the featured vehicle in the ﬂesh at his/her nearest dealership. Developer Marc Hehmeyer Price Free Brand Value Economical and funcIonal. How VW are perceived, something they are changing now. Func0onality Detailed shots of the car, but aren’t game apps a li[le dated for showcasing products? Longevity You play, you drive, you change car and then you ﬁnd the dealership, can’t take that long?
Ferrari GT Evolu0on A racing applicaIon that allows users to drive and experience an extensive range of Ferrari models across 7 famous ciIes. EvoluIon has recently been updated with an online mulIplayer funcIon that allows users to compete with drivers from all over the world. Price £2.99 Developer Gamelo' Brand Value Encapsulates the speed and excitement of the product but is missing the luxury and premium feel of the brand. Func0onality Great game with great interacIon and nice imagery of the product. Longevity Features regular updates and has an online mulIplayer funcIon which adds longevity, something which most gaming apps lack although this is expected from a paid applicaIon.
Audi A4 Driving Challenge Slightly diﬀerent to most driving app simulators, this app is less about “pedal to the metal” and more about tesIng the users skill in relevance to reﬂexes, control and anIcipaIon. The app, developed by Kris Collins, uses the iPhone/Ipod Touch accelerometers to control the vehicle, another innovaIve touch from the German car manufacturer indeed. Price Free Developer Kris Collins Brand Value Focuses heavily on accuracy with a heavy dosage of grey and black. Audi in your palm. Func0onality Works well using iPhone/Touch technology with great graphics. Needs more content to showcase product. Longevity Once you master this app there’s not much else to do.
MW Z4 An Expression of Joy This new app follows the iconic BMW Z4 “Expression of Joy” campaign. This new programme for the iPhone/iPod touch allows users to explore, customize, create and drive a virtual representaIon of the BMW Z4 in a highly entertaining game where players can draw an image on a blank canvas using the Z4 to create the brushstrokes. Price Free Developer ArIﬁcial Life Inc. Brand Value Great example of conInuity with brand image and the popular TV spots. Func0onality A fun app that shows oﬀ the car, however the app needs more informaIon on the product. Longevity Like most gaming apps, once you get the hang of it, it gets boring rather quickly.
NikeWomen Training Club Train harder with a li[le inspiraIon from compeIng with your friends. The app requires the user to create a mini workout rouIne at NikeWomen.com which you can then invite your friends to try out and compare to your own performance. The app also gives advice on training exercises through accessible videos and has an integrated workout Imer, very useful. Price Free Developer Nike Inc. Brand Value A Superb app. CompeIIon, innovaIon and inspiraIon. Pure digital “Just‐Do‐It” ness’. Func0onality Create workouts, share workouts and track workouts, you just wonder how this wonderful package is free. Longevity This will be your workout buddy, personal trainer and entertainment tool whenever you workout, guaranteed.
Adidas Urban Art Guide The new app developed by Adidas, gives the user access to a Google map of Berlin that’s pegged with the locaIons of its urban art masterpieces. The map can be navigated in several ways: "Find artworks nearby" provides users with a map of art works in their immediate vicinity; "Tour guide" calls up a curated walking tour of local urban art; and "Gallery" gives users the opIon to browse the city's street art and then seek out their favourite pieces. Users can click on each marked locaIon to call up images as well as informaIon about the piece, the arIst and further references. Price Free Developer Adidas AG Brand Value Captures the youthful and arIsIc side of the brand especially with the cool blue facade. Could’ve been a li[le more exciIng though. Func0onality BeauIfully executed, wonderful to use with great sharing features and tour guide opIon. Longevity Although the sharing opIon lengthens the usage, the applicaIon sIll has a novelty feel.
Oasis ‐ No Need 4 Mirrors (NN4M) Shoppers can now receive Daily Updates on the latest Oasis product arrivals with an opIon to browse new product oﬄine. 'Must‐have' items are suggested at the shake of your phone or alternaIvely browse through the enIre current Oasis 'Campaign Images' with a click through to recreate and buy the latest look. Users can also access the 'Oasis Newsle[er' keeping you up to date with exclusive news, items and oﬀers and for those who simply can't wait to try that 'must‐have' item on, the 'Oasis store Finder' icon gives shoppers the ability to ﬁnd any one of the 424 Oasis stores or concessions globally through a GPS navigaIon opIon. Price Free Developer No Need 4 Mirrors Brand Value This app covers all your needs if you want to keep up to date with the latest Oasis products and news. Func0onality Huge amounts of content from the latest must‐haves to exclusive news and store navigaIon using GPS. Could’ve integrated a sharing opIon to perfect the experience. Longevity Daily updates!? Long live the app!
D&G Fashion Channel 2009 The clean and contemporary looking app from the premium Italian fashion brand provides a new mobile experience that combines a fashion orientated interface with a unique selecIon of D&G branded content. The applicaIon is divided into three main secIons: “lifestyle”, “World” and “Stores”. “Lifestyle” oﬀers content about D&G world and products, “World” provides speciﬁc informaIon on individual products and the “Stores” secIon is a handy store ﬁnder uIlity. Price Free Developer Dolce & Gabbana Brand Value The app is sleek, stylish and sophisIcated just like the Dolce & Gabanna image. Func0onality For what it is, it does the job. Longevity If D&G keep updaIng this app seasonally then I can’t see the fashionistas punng this one down.
Ralph Lauren Collec0on View video highlights of the Ralph Lauren CollecIon from the 2009 runway show from this cool app released by Ralph Lauren. With the cool “Lookbook” feature users can view various looks and styles with certain items such as the iconic “Ricky Bag”, a full 360 degree view is available. A useful store locator is also included amongst the features. Price Free Developer Polo Ralph Lauren CorporaIon Brand Value This app oozes the coolness of Ralph Lauren and all the buzz of the runway. Func0onality With loads of content and easy navigaIon including 360º views of products, funcIonality is great. No sharing medium though. Longevity Seasonal updates will prove this app is a keeper, although other content wouldn’t hurt.
UNIQLOCK for iPhone SEASONS Uniqlock is the fusion of a clock which funcIons as a widget uIlity, Ime signaling music, and dance performances with Uniqlo clothing. Price Free Developers Uniqlo C LTD Brand Value Clean, simple and contemporary like Uniqlo stores and the products. Func0onality Not a lot in the applicaIon in terms of product or innovaIon for example there is a clock, but then again your iPhone has one already. Longevity The potenIal for expanding the apps content prevented it from genng 1 star.
Beer Time! A heavily branded app from American alcoholic beverage brewer, Miller. Beer Time! allows the user to select how many beers he/she wants (Miller of course) and how they want them served, the user then proceeds to show the screen to the bar man/woman to place an order. Never wait 20 minutes in a crowded bar again! Price Free Developer MillerCoors LLC Brand Value Cheeky, fun and a li[le silly. Everything you expect from the tongue‐in‐cheek beer brand. Func0onality Simple to navigate around and easy to use. Predictable from such a simple app. Longevity Choose beer, order beer, make the barmen laugh. The end. 1 star.
Drinkspira0on This sophisIcated and interacIve mobile drinks app combines the 3G technology with GPS, Twi[er and Facebook, guiding you to a personalised drink recommendaIon based on real‐Ime trends and data. The app serves as your best friend at the bar and will help ﬁnd you the perfect drinks choice to order or mix in any locaIon, from categories ranging from the quirky to the contextual, such as: taste, colour, weather, trends, Ime, locaIon, bar vibes and much, much more. Price Free Developer V and S Absolut Spirits Brand Value A passion for fun Imes, cocktails and socialising is seen in this engaging and useful app. Func0onality Loads of content, fully interacIve with a sharing element to boot. Let the good Imes roll. Longevity With so much room for updates and Facebook connecIvity, this app will live as long as your enjoyment for alcohol and socialising needs will.
HP 15C Scien0ﬁc Calculator Developed by HP, the HP 15C ScienIﬁc Calculator app for your iPhone or iPod Touch is an exact replica of the original layout, funcIons, algorithms and calculaIon sequences you trusted to help you through college and your career. Price £17.99 Developer Hewle[‐Packard Development Company 2009 Brand Value If HP market themselves as a peoples brand, this app is a li[le askew of the brand image. Func0onality As funcIonal as it’s intended to be, brutally. Longevity A calculator with a rechargeable ba[ery? Great. Can see the price increasing the longevity a li[le though.
Murano This applicaIon provides you with both a game and a movie that conveys the charm of the all‐new Murano. In addiIon, you can view a special movie “Birth” that informs the player on the evoluIon of the Murano when you clear the game. Price Free Developer Nissan Motor Co Brand Value Nissan is a car manufacturer known for technology and innovaIon, this app is sadly neither. Func0onality FuncIons like a pirate DVD ﬁlm. Longevity Takes longer to download then to ﬁnish. Why was this made into an app and not a podcast?
Red Bull GP Carry all the most up‐to‐date informaIon and staIsIcs for the Red Bull Racing team in your pocket, and stay in touch with all the latest qualifying, race results and standings for the 2009 season with Red Bull GP. In addiIon to news, info, photos and video content, the ‘Pi[er’ secIon oﬀers a Twi[er feed funcIonality enabling you to receive a unique insider’s view (ObservaIons, gossip, controversy) from the pit lane, and reply in real Ime, bringing you closer to the team than ever before. Price Free Developer Red Bull Media House Brand Value High octane sports have become part of RedBulls DNA and this app is exactly that. Func0onality Loads of content, easy to use with nothing out of place or unnecessary. Longevity If you love F1 you’ll love this, this app will keep you hooked and informed for the whole season.
Coca‐Cola Happiness Factory ‐ Mortar Men This app lets the user take a journey inside a Coke machine and experience the Happiness Factory as seen in the popular television spot. What the app entails is a fun game where players help the Factory Worker pracIce his aim by ﬁring the Mortar Men from his cannon using the touch and moIon‐sensiIve controls on your iPhone or iPod Touch. Price Free Developer Coca‐Cola Brand Value Fun, fun and more fun, deﬁnitely the “Real Thing”. Func0onality A fun and addicIve game that allows you to invite friends to play and compare scores. Longevity It’s a game that can be completed albeit with a sharing element.
Vans SK8: Pool Service Vans and Fuel Games put their heads together to create the most addicIve iPhone skateboarding app to date‐ Vans SK8: Pool Service will have you hooked where you can play as sponsored skaters, Buck Lasek and Omar Hassan and compete in 10 diﬀerent events on a board chosen from an extensive range of designs. Price £1.79 Developer Fuel Industries Inc. Brand Value Vans have become synonymous with skateboarding and LA and with great graphics and usability, no brand personality or message has been lost in this smooth transiIon. Func0onality Easy to use, great depth and clearly laid out for a sleek user experience. Longevity Although you can unlock material and play your own music from iTunes in the app, it needs that killer sharing opIon to opImize longevity.
Mercedes Benz C63‐Amg App Discover the pure power of the Mercedes‐Benz C63 AMG in the palm of your hand, through a series of pulse‐racing sounds and 360‐degree videos on your iPhone or iPod Touch. Once you’ve wet your appeIte with the content on the app, a link to the manufacturers website is also available should you wish to experience the real thing. Price Free Developer 29 HD Network LLC Brand Value Has all the looks of a Mercedes app but not the depth in quality and cra'smanship. Func0onality Easy to use, sound bites, videos and links are all easily available. Longevity How many Imes can you listen to a car engine? Not many.
Seat Ibiza Cupra Race The Club Seat racing game is a high speed arcade challenge to play on the go. The app gives users the chance to get inside the newest car models of the Seat brand and test your skills. Choose the colour, customise the car with your favourite sIckers and drive across the sunny island of Ibiza. A'er you ﬁnish racing and complete the game, you can expand your can collecIon with the new Seat models from upcoming applicaIon upgrades. Price Free Developer Futurlink No Ra0ngs Yet Brand Value Fun and pracIcal with a dose of LaIn spirit, the Seat brand makes a good debut within the iTunes store. Func0onality Has the same engine as most iPhone/iPod driving simulators, and the menus are straighyorward. Longevity It’s a game that can be completed and will not last too long albeit with the downloadable content.
Cobra Beer ‘iBanter’ The iBanter app is a brand new way for telling jokes. Simply choose your comedian, press play and hold the screen in front of your mouth and watch people laugh at the quality gags. Cobra conInually updates the applicaIon with approximately 200 new jokes in the update every Friday. Price Free Developer Poke No Ra0ngs Yet Brand Value Light hearted, a li[le silly and very tongue in cheek, everything you’d expect from an alcoholic beverage brand. Func0onality YouTube ease of use, although could’ve been a li[le more creaIve with the layout. Longevity Downloadable jokes every friday will keep your number one spot as funny guy/girl at your local a certainty.
Cravendale ‘Slurp’ Game Slurp Game is an applicaIon from the UK’s No. 1 milk brand Cravendale and is a follow up to another app “Talk Like a Pirate” based on the Cravendale TV ads. Slurp your way to the top of the leader board by simply following the slurps to create a Cravendale milky melody. Price Free Developer Outside Line Brand Value The playful dairy brand comes across well in this fun app. Func0onality Easy to use, clean interface and runs smoothly. Longevity Runs on novelty, given its childish interface and gaming concept.
MINI Openness MINI Openness is a fun and daring new applicaIon that is a true test of your “openness”. The applicaIon, for strictly over 18’s, uses GPS technology to suggest locaIon based and “openness” based acIviIes in your area. The acIviIes are exciIng and will deﬁnitely bring out the colourful side in every user who uses the app, but remember, be open. The applicaIon not only funcIons as a tool for entertainment but it also features a detailed 360 view of the new MINI ConverIble and external links for further exploraIon of the new product. Price Free Developer Daniele Fiandacca, Profero Brand Value All the cheekiness and funcIonality that the MINI vehicle has become synonymous with is seen within this applicaIon, a successful crossover. Func0onality Easy to use and uncomplicated, a mistake many brands make when using GPS and locaIon based content. Longevity With downloadable content and four levels of “openness”, the longevity for this app is anything but MINI.
Chanel Pret‐a‐Porter Cruise 2009/2010 Chanel have developed an applicaIon to keep their clientel update about the latest happeninings within the premium French brand. The applicaIon is sleek, stylish and simple, oﬀering informaIon and images on the latest looks and accessories as well as a news feed and a handy store locator. Maniﬁque. Price Free Developer Chanel 2009 Brand Value Features the class and subtlety of the premium, French fashion house. Func0onality Easy, simple and concise, if you’re French that is. Longevity Will be of frequent use to the seasoned fashionista, however for the average consumer I can imagine this sparsely being used.
Cravendale “Pocket Pirate” Ever wanted to talk like a pirate? Now you can with the Pocket Pirate applicaIon from Cravendale, based on the popular TV ads. The applicaIon features 8 buccaneering sound clips and SFX and is updated regularly. Price Free Developer John Walker Brand Value Although the app is supposed to be fun and light‐hearted, the brand value is not seen in this rather pointless applicaIon. Toddlers books spring to mind. Func0onality Simple with li[le creaIvity. Longevity This app will be used for as long as it takes to walk the plank.
Oakley “Surf Report” This new app is a vital piece of kit for the serious surfer, not only can you check the weather at your favourite surﬁng locaIon but many other features which include: check surf height, swell direcIon and Ide as well as access to an online surﬁng community. Price Free Developer Oakley Inc. Brand Value The Oakley brand value pours out of this app like a tsunami, brilliantly put together with relevant content for the target audience. Func0onality Easy to navigate, funcIonal and with plenty of depth. All executed whilst maintaining a stylish exterior. Longevity This app simply increases the vitality and importance of the users iPhone itself. Can also be a useful tool to those that like to be updated by the weather or have an interest in the surﬁng community.
Barclaycard “Waterslide Extreme” The Waterslide Extreme game is a followup of the popular Barclaycard commercial. The app features several levels where you can ride the slide and use the iPhones inbuilt accelerometer to control the direcIon. Price Free Developer Dare Digital Brand Value Doesn’t really capIvate all the brand values of the global bank, but that’s a good thing. Func0onality A simple and well constructed applicaIon. Longevity Longevity suﬀers due to the absence of a mulIplayer mode and downloadable content.
Ocado “On the Go” On the Go allows the user to access, build, store and purchase from the 18,000 goods on oﬀer from Waitrose, and to also have them delivered right to his/her door. Price Free Developer Ocado Ltd Brand Value All the eﬃciency, class and convenience from one of the leading supermarket chains. Func0onality As simple as walking around your local supermarket, although the app can slow down at Imes given the size of the so'ware. Longevity The applicaIon is constantly being updated with new products and so'ware patches which will ensure this applicaIon will be around for a while.
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