Published on November 21, 2008
BRANDED 2.0 ENTERTAINMENT
An Advertising Perfect Storm Media Declining Revenues Landscape Fragmenting Marketing Need For Utility Entertainment Need For Funding Consumer Rejection Branded Entertainment
8 Channels For Branded Entertainment BRANDED ENTERTAINMENT MUSIC EVENTS PUBLISHING FILM/VIDEO/TV GAMING THEATRE / DRAMATIC ARTS RADIO/AUDIO PARTNERSHIPS
4 Levels Of Brand Integration Product Placement Product Integration Original Content Brand as Prop Brand as Character Brand as Storyteller Franchise Property Brand as Story
2 Ways To Integrate Into The Marketing Mix Branded Entertainment Component Core
But The Game Keeps Changing… GOOGLE
Once upon the first decade of television, every primetime program came with a sponsor attached. The Upfront was created for networks to present program ...
6 DEFINING BRANDED CONTENT FOR THE DIGITAL AGE Over the last few years, the interest in the concept of branded content has grown exponentially.
Defining Branded Content Andrew Canter, CEO, BCMA & Chief Content Officer, Global Living Brands ISBA, London, 22nd September 2014 www.thebcma.info
Facebook Branded Content Policies. Branded content on Pages is only ... Branded content on Pages is defined as content originating from a ...
Facebook has updated its policies on how branded content is handled on the network, Branded content is defined as anything that “that specifically ...
Meanwhile, branded content is defined as ‘any manifestation associated with a particular brand in the eye of the beholder.’ In this scenario, ...
Facebook has announced a change to its branded content policy that will allow media companies, publishers, and marketers to now share branded ...
Content is the present – and future – of marketing. Go back and read the content marketing definition one more time, but this time remove the relevant ...
Branded content within ads is defined as content where the content’s editorial voice has been influenced by and features a third party product, ...