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Branded Content Defined

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Information about Branded Content Defined
Business & Mgmt

Published on November 21, 2008

Author: gilesrhysjones

Source: slideshare.net

Description

Branded Content Defined
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BRANDED 2.0 ENTERTAINMENT

ENTERTAINMENT

An Advertising Perfect Storm Media Declining Revenues Landscape Fragmenting Marketing Need For Utility Entertainment Need For Funding Consumer Rejection Branded Entertainment

8 Channels For Branded Entertainment BRANDED ENTERTAINMENT MUSIC EVENTS PUBLISHING FILM/VIDEO/TV GAMING THEATRE / DRAMATIC ARTS RADIO/AUDIO PARTNERSHIPS

4 Levels Of Brand Integration Product Placement Product Integration Original Content Brand as Prop Brand as Character Brand as Storyteller Franchise Property Brand as Story

2 Ways To Integrate Into The Marketing Mix Branded Entertainment Component Core

But The Game Keeps Changing… GOOGLE

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