BRANDdisCONNECT - Why brands feel uneasy on the web

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Information about BRANDdisCONNECT - Why brands feel uneasy on the web
Business & Mgmt

Published on January 13, 2009

Author: uwelucas

Source: slideshare.net

Description

Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don't join the conversation with their customers on the web

 

WHY BRANDS FEEL UNEASY ON THE WEB Image: Sybille Baumeister

LATE 2000: MY DIGITAL INITIATION <=== San Francisco Hamburg ===>

------------------------------------- BEFORE AFTER

MARKETS ARE CONVERSATIONS ... ... BUT BRANDS DON‘T CONNECT.

MARKETERS: YEP, A SERIES OF TUBES ...

... JUST LIKE ALL THE OTHERS

WHY NOT?

BRAND = POWER = EGO Image: http://www.allianz.com/de/allianz_gruppe/presse/presse-events/fotos_hv_2007/hv07_rede_diekmann.jpg

Image: Apple Inc., WWDC Keynote 2008

Marke = Kapitalismus = Macht Marke / Kapitalismus / Macht BRAND + WEB = ?

 

1974: STAFF OWNS „DER SPIEGEL“ Image: http://www.flickr.com/photos/64455334@N00/130175885/

INFINITE LOOP? Image: Apple Inc., WWDC Keynote 2008

WHAT IF EMPLOYEES AND CONSUMERS HAD A SAY? Image: NAIAS

WHAT IF ...? Image: NAIAS

WHAT IF ...?

WHAT IF ...?

 

Presented by Uwe Lucas, LOKOMOTIVE BRAND FUTURES, to the 1st German Webby Night, 07. January, 2008, Berlin

 

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