Published on January 13, 2009
WHY BRANDS FEEL UNEASY ON THE WEB Image: Sybille Baumeister
LATE 2000: MY DIGITAL INITIATION <=== San Francisco Hamburg ===>
------------------------------------- BEFORE AFTER
MARKETS ARE CONVERSATIONS ... ... BUT BRANDS DON‘T CONNECT.
MARKETERS: YEP, A SERIES OF TUBES ...
... JUST LIKE ALL THE OTHERS
BRAND = POWER = EGO Image: http://www.allianz.com/de/allianz_gruppe/presse/presse-events/fotos_hv_2007/hv07_rede_diekmann.jpg
Image: Apple Inc., WWDC Keynote 2008
Marke = Kapitalismus = Macht Marke / Kapitalismus / Macht BRAND + WEB = ?
1974: STAFF OWNS „DER SPIEGEL“ Image: http://www.flickr.com/photos/64455334@N00/130175885/
INFINITE LOOP? Image: Apple Inc., WWDC Keynote 2008
WHAT IF EMPLOYEES AND CONSUMERS HAD A SAY? Image: NAIAS
WHAT IF ...? Image: NAIAS
WHAT IF ...?
WHAT IF ...?
Presented by Uwe Lucas, LOKOMOTIVE BRAND FUTURES, to the 1st German Webby Night, 07. January, 2008, Berlin
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