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Brand your business

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Information about Brand your business
Business-Finance

Published on November 27, 2008

Author: Deepshi

Source: authorstream.com

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Brand your small business : Brand your small business Are you finding it difficult to get customers to gather around your brand in the realm of global turmoil? Start using online marketing branding tools to lure customers, this presentation gives you round up of the hottest cutting edge online branding tools. Pod casting : Pod casting Pod casting is delivered via an RSS FEED and is available online in the form of audio content Podcasting Resources Podcasting Tools- http://www.podcasting-tools.com Podcast Alley - http://www.podcastalley.com Podcast Bunker - http://www.podcastbunker.com Podcasting News - http://www.podcastingnews RSS Feeds : RSS Feeds Really Simple Syndication (RSS) is an easy way to send information directly to online subscribers without using e-mail. If used right it can be a boon to marketing your online biz, generating links back to your site and increasing exposure for your online content Resources www.newsisfree.com  www.syndic8.com  www. technorati. com/ping/ Company blog : Company blog Company blogs are used to improve the communication with external members for marketing,branding and public relations purpose Affiliate program : Affiliate program Affiliate marketing is marketing practice wherein businesses compensate affiliates for fetching each visitor brought by the affiliates uphill struggle Example of an affiliate program http://www.shaadi.com/shaadi-rewards/index.php Article marketing : Article marketing Short articles are written pertaining to industry related to a website. Articles are syndicated on the web. Articles contains a back link to the website www.submittedarticle.com http://www.ArticleMarketer.com http://www.ezinearticles.com http://www.goarticles.com http://www.usfreeads.com http://www.searchwarp.com http://www.pressdirectinternational.org http://www.searchwarp.com http://www.scoop.net http://www.shoutwire.com http://www.digg.com http://www.ideamarketers.com Company newsletter or ezine : Company newsletter or ezine Company newsletter aims to communicate the latest happenings and events to employees and clients, both potential and existing. E-mail marketing : E-mail marketing E-mail marketing is a form of direct marketing which uses electronic mail as a means of creating brand awareness in front of an audience, with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat-business prospects. It has been rated as one of the top online promotional means to drive traffic to web sites, and e-mail communications sent to prospective clients can single-handedly improve the ROI of all lead generation and customer retention programs. As indicated in a survey of small business establishments by DMA Interactive, 54% rated e-mails as the top online promotion method to drive visitors to their web sites and storefronts." PDF downloads or e-books : PDF downloads or e-books An e-book is An e-book is alike printed book studied on personal computers Video viral marketing : Video viral marketing Viral video ad can come as a sigh of relief in this era of global recession. Viral are in the form of video clips, Interactive flash games and advergames Resources http://in.youtube.com/watch?v=wKsoXHYICqU http://www.petkapaap.com/ Banner advertising on like websites : Banner advertising on like websites A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.. Forum and bulletin board participation : Forum and bulletin board participation Forum is an online discussion site. Forum manages user generated content. Users on the website contribute on various topics. Topics that are submitted are called threads Press releases : Press releases Press release is designed to be sent to journalists in order to encourage them to develop articles on the subject Here are the links to the website where you can submit press release www.freepressreleases.co.uk www.pressbox.co.uk/ Slide 14: Online branding can be done using number of tools. During this period of global recession branding online is low-priced. Are you using any of these to brand your company online? ThanksDeepshikhadeepshika.deepshikha@gmail.com : ThanksDeepshikhadeepshika.deepshikha@gmail.com

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