BRAND WORK VIEW 2014

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Information about BRAND WORK VIEW 2014
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Published on March 28, 2014

Author: IDHolland

Source: slideshare.net

Description

A topline view at some of the many diverse pieces of work I have been involved in creating and bringing to market.

© IDHOLLAND Identity Partners 2013 contents: • why us • the things we practise • a simple method • some work • closing & contact

© IDHOLLAND Identity Partners 2013 The difference, is difference. what we’re about:

Different, the difference™ © IDHOLLAND Identity Partners 2013 For: guardians of brand who have a taste for bold action and bright outcomes what we’re about:

Different, the difference™ © IDHOLLAND Identity Partners 2013 we are: the brand advisory and design advantage, that takes exception to the expected

Different, the difference™ © IDHOLLAND Identity Partners 2013 by: spurning borrowed style, visual stutter and cliché clutter

Different, the difference™ © IDHOLLAND Identity Partners 2013 to: ideate and create expression that delights, surprises, demands, and usurps so that we amplify the things that make us most unique

Different, the difference™ © IDHOLLAND Identity Partners 2013 our world deserves brands that stand up, stand out, stand for, something interesting, useful, enchanting, intelligent, meaningful, artful and memorable. because we believe:

Different, the difference™ © IDHOLLAND Identity Partners 2013 because we believe: our world deserves different.

Different, the difference™ © IDHOLLAND Identity Partners 2013 our practise: • narrative • positioning • attributes • personality • expression • portfolio rationalisation • brand architecture • visual language • identity equity • visual systems brand:

Different, the difference™ © IDHOLLAND Identity Partners 2013 commitment to brand builds belief over time. our method: Inform Act Enable Understanding strategic intentions and vision, defined against competition, capability, and (desired) culture. Defining purpose and theme, and designing the living identity system - visual and verbal. Guardianship, & documentation BELIEF TIME

© IDHOLLAND Identity Partners 2013 Different, the difference™ work: corporate branding

Different, the difference™ © IDHOLLAND Identity Partners 2013 Being bold, bright and direct in reinventing insurance, online, in Asia.

Different, the difference™ © IDHOLLAND Identity Partners 2013

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: DirectAsia.com, Singapore, Hong Kong Project: Brand name, postioning, personality and and expression Copyright 2009 Project King Home Page | Security and Privacy | Careers | Terms and Conditions | Contact Us | Sitemap | Media Centre 1800-direct-asia (1800-1234-1234) retrieveaquote > makeaclaim > callmeback > 1 why buy direct... We're fast. Get a quote in under 60 seconds 2 We're secure. Pay for your policy online. 3 It's instant. Print your certificate immediately. get a quote > motor quote > care quote > my login email password > search > about Us got a question? hints and tips forgot password? travel quote > home quote > motor insurance...online, simple, direct i’m direct makeyourclaimsonline...simple, direct, insurance call us direct. 1800-direct-asia(1234-1234) Police 999(toll-free) Emergencies/Ambulance/Fire 995 Non-emergency ambulance1777 Police Hotline 62250000 Traffic Police 65470000 Pet Ambulance and Transport 65522222 if you have an accident... 1. Check everybody is safe 2. Collect and exchange as much information as possible 3. Stay calm and don’t admit fault or attempt to offer cash

Different, the difference™ © IDHOLLAND Identity Partners 2013 Caring together for a new generation of beauty consulting.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Jayanta Beauty Plaza, Indonseia Project: Brand identity rejuvenation 28th Anniversary Friday 2 June - 8 June 2012 Shopping Bags

Different, the difference™ © IDHOLLAND Identity Partners 2013 Gift Boxes & Wrapping Paper Client: Jayanta Beauty Plaza, Indonseia Project: Brand identity rejuvenation Jayanata - Brand Identity Application - Presentation 2 - 5 April 2012 ©IDHolland Identity Partners 2012Jayanata - Brand Identity Application - Presentation 2 - 5 April 2012

Different, the difference™ © IDHOLLAND Identity Partners 2013 Communicating a story of point-to- point connection, on a road to a new tech future.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Neotel, South Africa Project: Brand identity and expression

Different, the difference™ © IDHOLLAND Identity Partners 2013

Different, the difference™ © IDHOLLAND Identity Partners 2013 Communicating a story of point-to- point connection, on a road to a new tech future. Taking two global brand icons to the field, for the fans.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: The FA Project: The FA Cup with Budweiser brand identity progamme

© IDHOLLAND Identity Partners 2013 Different, the difference™

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: The FA Project: The FA Cup with Budweiser brand identity progamme

Client: South African Rugby Project: Reimaging, and brand architecture Engineering new intent into a legacy national sports icon.

Client: South African Rugby Project: Reimaging, and brand architecture

Client: Aluminium Offshore, Singapore Project: Identity Concept Putting humour back into retail D.I.Y

Client: Landmark, Soth Africa Project: Brand name, identity and expression Irrigation

Client: UEFA Project: Branding concept for the Europa League Final - Dublin 2011 Carving in the memory of a city, for longer.

Client: UEFA Project: Branding concept for the Europa League Final - Dublin 2011

Client: UEFA Project: Branding concept for the Europa League Final - Dublin 2011

Client: UEFA Project: Branding concept for the 2014 UEFA Champions League Final - Lisbon UCL FINAL LISBON 2014 CREATIVE CONCEPT 2 ©DESIGNROOM SPORT 2012 2 UCL FINAL LISBON 2014 CREATIVE CONCEPT 2 ©DESIGNROOM SPORT 2012

Client: Saudi Arabian Airlines Project: Inflight Entertainment brand Positioning, naming and design Positioning in-flight entertainment for a more generous companionship.

Client: Saudi Arabian Airlines Project: Inflight Entertainment brand Positioning, naming and design From ‘made from stone’... to ‘companions while I fly’.

Client: Saudi Arabian Airlines Project: Inflight Entertainment brand Positioning, naming and design

Client: Saudi Arabian Airlines Project: Inflight Entertainment brand Positioning, naming and design

Client: Saudi Arabian Airlines Project: Inflight Entertainment brand Positioning, naming and design The Best of Arabian Companionship

Client: Aerowisata - Garuda Indonesia Group Project: Brand identity repositioning Reimagining a story of Indonesian aspiration and hospitality.

Client: Aerowisata - Garuda Indonesia Group Project: Brand identity repositioning First Draft Namecar Namecard mem sekali bagi bran adalah versi leb Ingatlah untu menempatka menggunaka 50 mm Sisi depan Sisi belakang 90 mm Producti Size 50 x 90 Weigh Art Ca Color 4c (p First Draft N Nam seka adala Ingatl menem mengg 50 mm Sisi depan Sisi belakang 90 mm Production BrSize 50 x 90 mm Weight of the pArt Carton laminColor 4c (process color) First Draft Na Namec sekali b adalah Ingatlah menemp menggun 50 mm Sisi depan Sisi belakang 90 mm Production Br Size 50 x 90 mm Weight of the Art Carton lami Color 4c (process color First Draft Operational Livery Appl Menonjol dan jelas terl yang patut diperhatika pada kendaraan perusa membawa nama brand pergi. Usahakan agar k dan terjaga dengan ba www.aerowisata.com Explore our Indonesia for an experience you’ll never forget. www.aerowisata.com Transportation services that really cares that you care.

Client: Aerowisata - Garuda Indonesia Group Project: Brand identity repositioning

Client: Premiair Aviation, Indonesia Project: Identity Evolution Concept Priming private aviation for the premier class.

Client: Premiair Aviation, Indonesia Project: Identity Evolution Concept

Client: Premiair Aviation, Indonesia Project: Identity Evolution Concept

Client: Premiair Aviation, Indonesia Project: Identity Evolution Concept

Different, the difference™ © IDHOLLAND Identity Partners 2013 Integrating three brand personalities under one roof through design, space and concept.

Different, the difference™ © IDHOLLAND Identity Partners 2013

Different, the difference™ © IDHOLLAND Identity Partners 2013 Group have operated independently, servicing very different consumer demographics. But all that is set to change with the launch of Green Zone. In a new co-branded space in the Rosebank Mall, Nedbank and Old Mutual Bank have combined forces with Old Mutual insurance services to cater to all customer groups in the convenience of a mall. Apart from shared overheads, strategic benefits include complimentary product cross-selling in one destination, while customers benefit from“one-stop”access to a broad portfolio of services. providing a solution under one roof that integrates the three brand personalities through design, space and concept while retaining a sense of brand individuality and differentiation. Launched under the name Green Zone, the co-habited environment is a contemporary and refreshing expression of all the greens coincidental to the palettes of the brands’ identities and is reflected in various tones in the furnishings, enhanced by fresh white. © Enterprise IG 2007 98

Different, the difference™ © IDHOLLAND Identity Partners 2013

Different, the difference™ © IDHOLLAND Identity Partners 2013 Telecoms putting the world back into your hand.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Telkom Indonesia Project: Brand identity and expression eadline re Lorem ipsum dolor sit amet, consectetur adipiscing mauris purus lacus, porttitor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris purus lacus, porttitor tristique consectetur consequat, porta ut mauris. Fusce gravida volutpat libero sed aliquet. Mauris purus lacus, porttitor tristique consectetur consequat, porta ut mauris. Fusce gravida. Product ! 8 Touch your future Lorem ipsum dolor sit amet, consectetur adipiscing eli duis rem auris lorum ipsum. Product • Lorem ipsum dolor sit amet, consectetur adipiscing elit. • Mauris purus lacus, porttitor tristique consectetur consequat, porta ut mauris.• Fusce gravida volutpat libero sed aliquet duis rutrum vestibulum vulputate consequate rorem. 150IDR!per month Call now on 91234 5678 Product Call now on 91234 5678! Touch your future Lorem ipsum dolor sit amet, consectetur adipiscing mauris purus lacus, porttitor.Lorem ipsum dolor sit amet, consectetur adipiscing duis elit. Mauris purus lacus, porttitor tristique consectetur rem consequat, porta ut mauris. Fusce gravida volutpat libero sed aliquet. Lorem ipsum dolor sit amet, consectetur. www.telkom.co.id Brandline goes here www.telkom.co.id Brandline goes here

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Telkom Indonesia Project: Brand identity and expression

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Telkom Indonesia Project: Brand identity and expression

Different, the difference™ © IDHOLLAND Identity Partners 2013 Refreshing the spirit of a market pioneer, for your daily convenience.

Different, the difference™ © IDHOLLAND Identity Partners 2013

Different, the difference™ © IDHOLLAND Identity Partners 2013

Different, the difference™ © IDHOLLAND Identity Partners 2013 Colourful character inspires a contemporary budget lifestyle hotel. Primary Identity

Different, the difference™ © IDHOLLAND Identity Partners 2013

Different, the difference™ © IDHOLLAND Identity Partners 2013 Corporate Identity Coloured paper was used in substitution to a flood coated colour.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Shampoo

© IDHOLLAND Identity Partners 2013 Different, the difference™ work: some consumer-focused

Different, the difference™ © IDHOLLAND Identity Partners 2013 Remodelling femcare to become a more lively and believable real friend.

© IDHOLLAND Identity Partners 2013 Client: Kimberly Clark, SE Asia Project: Kotex pads pack rejuvenation Moving from this... Different, the difference™

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Kimberly Clark, SE Asia Project: Kotex pads pack rejuvenation

Different, the difference™ © IDHOLLAND Identity Partners 2013 ... to this. Client: Kimberly Clark, SE Asia Project: Kotex pads pack rejuvenation

© IDHOLLAND Identity Partners 2013 Different, the difference™ Client: Kimberly Clark, SE Asia Project: Kotex pads pack rejuvenation

© IDHOLLAND Identity Partners 2013 Different, the difference™ Redefining a category and putting pink out to pasture.

© IDHOLLAND Identity Partners 2013 Different, the difference™ Client: Kimberly Clark, SE Asia Project: Kotex premium pads pack innovation LUXELUXE

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: AstraZeneca Japan Project: Key image concept and design & concept Omepral gastro/heartburn medicine Back to basics to remedy market visibility, with salient simplicity. Omepral ®

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: AstraZeneca Japan Project: Key image concept and design & concept Omepral gastro/heartburn medicine Omepral ®

Different, the difference™ © IDHOLLAND Identity Partners 2013 Renewing a trusted family health insurer with a fresh sense of self.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Medihelp Medical Scheme, South Africa Project: Brand identity

Different, the difference™ © IDHOLLAND Identity Partners 2013 Loading up on humour with retail agri and D.I.Y supplies.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Landmark, Soth Africa Project: Brand name, identity and expression Irrigation

© IDHOLLAND Identity Partners 2013 Different, the difference™ Brewing up a face for the blue-collar legend of strength and taste.

© IDHOLLAND Identity Partners 2013 Different, the difference™ Client: SAB Miller, South Africa Project: Packaging - line extension to masterbrand style

Different, the difference™ © IDHOLLAND Identity Partners 2013 Bringing debonair style and panache back to smarter pizza delivery.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Debonairs Pizza Project: Pizza takeout franchise rebrand

Different, the difference™ © IDHOLLAND Identity Partners 2013

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Aspen Pharmacare, South Africa Project: Corporate Brand Identity Generics range house style

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Aspen Pharmacare, South Africa Project: Generics range house style Full pack controls C: Icon Identifier Icon type positioned left of icon only. Dosage form determines icon identifier. Tablets / Tablette tablets 327 c Capsules / Kapsules capsules 266 c Suppositories / Setpil suppositories 1585 c Inhaler / Inasemtoestel inhaler 363 c Nasal Spray / Neussproei nasal spray 137 c Injectables / Inspuitings injectables 2395 c Eye Drop / Oog Druppels eyedrops 514 c Cream / Room 228 c cream Syrup / Stroop 185 c syrup Suspension / Suspensies 185 c suspension Solution / Oplossing 185 c solution Enema / Lavemente of Klismas 7472 c enema Ointment / Salf ointment 312 c 2. The English copy must always sit at the top of the label followed by Afrikaans. 3. NB: Always use Medical Hotline Number on injectables. 19 EACH 1 ml CONTAINS: Glycopyrrolate 0,2 mg, Chlorbutanol 0,5 % m/v. DOSAGE AND DIRECTIONS FOR USE: See enclosed package insert. Store below 25 . KEEP OUT OF REACH OF CHILDREN. Applicant: Pharmacare Ltd. Medical Hotline: 0800 118 088 ELKE 1 ml BEVAT: Glikopirolaat 0,2 mg, Chloorbutanol 0,5 % m/v. DOSIS EN GEBRUIKSAANWYSINGS: Sien ingeslote voubiljet. Bewaar onder 25 . HOU BUITE BEREIK VAN KINDERS. Applikant: Pharmacare Bpk. Mediese Blitslyn: 0800 118 088 Lot: Exp:Barcode robinul 1 ml injectable glikopirolaat inspuiting NF S2 J/5.4/50 S2 J/5.4/50 10 ml10x robinul 1 ml injectable glycopyrrolate injection NF 10 ml10x English at top Afrikaans at the bottom 3mm 3mm 3mm 2mm EACH 1 ml CONTAINS: Glycopyrrolate 0,2 mg, Chlorbutanol 0,5 % m/v. DOSAGE AND DIRECTIONS FOR USE: See enclosed package insert. Store below 25 . KEEP OUT OF REACH OF CHILDREN. Applicant: Pharmacare Ltd. Medical Hotline: 0800 118 088 ELKE 1 ml BEVAT: Glikopirolaat 0,2 mg, Chloorbutanol 0,5 % m/v. DOSIS EN GEBRUIKSAANWYSINGS: Sien ingeslote voubiljet. Bewaar onder 25 . HOU BUITE BEREIK VAN KINDERS. Applikant: Pharmacare Bpk. Mediese Blitslyn: 0800 118 088 Barcode robinul 2 ml injectable glikopirolaat inspuiting NF S2 J/5.4/50 S2 J/5.4/50 10 ml10x robinul 2 ml injectable glycopyrrolate injection NF 10 ml10x English at top Afrikaans at the bottom 3mm 3mm 3mm 2mm EACH 1 ml CONTAINS: Glycopyrrolate 0,2 mg, Chlorbutanol 0,5 % m/v. DOSAGE AND DIRECTIONS FOR USE: See enclosed package insert. Store below 25 . KEEP OUT OF REACH OF CHILDREN. Applicant: Pharmacare Ltd. Medical Hotline: 0800 118 088 ELKE 1 ml BEVAT: Glikopirolaat 0,2 mg, Chloorbutanol 0,5 % m/v. DOSIS EN GEBRUIKSAANWYSINGS: Sien ingeslote voubiljet. Bewaar onder 25 . HOU BUITE BEREIK VAN KINDERS. Applikant: Pharmacare Bpk. Mediese Blitslyn: 0800 118 088 Barcode robinul 5 ml injectable glikopirolaat inspuiting NF S2 J/5.4/50 S2 J/5.4/50 10 ml10x robinul 5 ml injectable glycopyrrolate injection NF 10 ml10x English at top Afrikaans at the bottom 3mm 3mm 3mm 2mm 22(w) x 14(h) Lot: Exp: Lot: Exp: The Colour Band is placed at the bottom 5th or 3rd (creams & ointments) of the pack. Please note the following crucial information: 1. The Colour Band is divided into 2 sections A and B. 2. Section A is where the Aspen logo is placed, always on Pantone 288C. 3. Section B is where the vignette/colour blend is shown, with the relevant product icon placed on the corresponding Pantone - see Icon Identifier. Banding may be evident in this document due to the printing process. This is unacceptable on final packs/labels Section 1 : Design B: Colour Band A : Grids B : Colour Band C : Icon Identifier D : Logo & Icon Placement E : Product Face F : General Information G : Barcode & Side Panel H : 3D Packs First 50% - Corporate Blue Second 50% - Colour Identifier Pantone 288c Pantone 288c Colour Identifier 50/50 colour mix A B 5 is 7pt. .3mm. t class and schedule A : Grids B : Colour Band C : Icon Identifier D : Logo & Icon Placement E : Product Face F : General Information G : Barcode & Side Panel H : 3D Packs Vertical pack The Schedule is to be centered next to the Registration number. All font point sizes depends on the pack size. (see page 11 for more information). 14 descriptor tablets name product type tablets S3 33/7.1.3/0479 Aspen icon only brand product & identification 7pt 3.3mm x 3.3mm Aspen icon only brand product & identification Smaller vertical pack: - minimum size (30mm wide) product name descriptor product type brand product & identification = x = x = 0.3x = 0.16x = 0.12x = 0.3x = 0.3x tablets S3 33/7.1.3/0479 7pt 3.3mm x 3.3mm Full Aspen logo brand product & identification = x = 0.3x = 0.16x = 0.12x = 0.3x = 0.3x = 0.6x = 0.2x = 0.4x = 0.4x = 0.26x product name descriptor product type00 mg10x 00 mg 00x 00 mg 00x Section 1 : Design E: Product Face - quantity and strength indicators A : Grids B : Colour Band C : Icon Identifier D : Logo & Icon Placement E : Product Face F : General Information G : Barcode & Side Panel H : 3D Packs The amount and strength indicators are in one holding shape to maximise visual influence when you first look at the pack. Going back to the colour band that is divided into 5ths, the amount and strength indicator on the face of the pack will equal 3/5ths in height and the horizontal version will equal 4/5ths in height. Please note that the pantone colours for indicators 7. 8 and 9 will change according to the relevant icon identifier pantone. 50 mg 10x 50 mg10x 4/5tablets 3/5 12 1 2 3 4 5 6 7 8 9 150 mg 1x 150 mg1x 150 mg 50x 150 mg50x 150 mg 10x 150 mg10x 150 mg 1x 150 mg1x 150 mg 10x 150 mg10x 150 mg 50x 150 mg50x 150 mg 1x 150 mg1x 150 mg 50x 150 mg50x 150 mg 10x 150 mg10x Pantone 288C Pantone 485C Refer to page 6 for Pantone colours Vertical Version: Horizonal Version:

Different, the difference™ © IDHOLLAND Identity Partners 2013 Infusing visual order into juice packed with natural phyto goodness.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Coca-Cola, Japan Project: Minute Maid ‘phytos’ juice packaging system

Different, the difference™ © IDHOLLAND Identity Partners 2013 Bespoke appetite appeal serves up cream cheese as a desirable lifestyle condiment.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Clover SA Project: Smooth cheeses Renewing appetite appeal with photography and iconography

Different, the difference™ © IDHOLLAND Identity Partners 2013 Enaging mums first, with fun and fizz, for the little ones.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Coca-Cola, South Africa Project: Packaging, youth-targeted soda

Different, the difference™ © IDHOLLAND Identity Partners 2013 Discovering a timeless sense of place, for export to the world’s imagination.

Different, the difference™ © IDHOLLAND Identity Partners 2013 © The Brand Union Jakarta 2008 Concept 3 - Indonesia intrigue Full pack © The Brand Union Jakarta 2008 © The Brand Union Jakarta 2008 Concept 3 - Indonesia intrigue Full pack © The Brand Union Jakarta 2008 © The Brand Union Jakarta 2008 Concept 3 - Indonesia intrigue Full pack © The Brand Union Jakarta 2008 Client: Client: SOSRO Indonesia Project: Tea concept for export to compete with established premium category

© IDHOLLAND Identity Partners 2013 Different, the difference™ A distinctively silky suggestion for discerning women who luxuriate in satisfaction.

© IDHOLLAND Identity Partners 2013 Different, the difference™ Client: Mars Foods Project: Re-luxuriating Galaxy Chocolate - concept

Different, the difference™ © IDHOLLAND Identity Partners 2013 Blending tablestake favourites to create a new category for nutrition and refreshment.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Coca-Cola, Hong Kong/SE Asia Project: Minute Maid Nutri-boost final concept

Different, the difference™ © IDHOLLAND Identity Partners 2013 Refreshing a family table favourite, and upholding a tradition of quality and familiarity.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: SOSRO Indonesia Project: Tea repackaging

Different, the difference™ © IDHOLLAND Identity Partners 2013 Enabling understanding, inspiring purpose, and highlighting difference.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Monsanto, SE Asia Project: Dekalb seed rebranding; pack and VIS system

Different, the difference™ © IDHOLLAND Identity Partners 2013 Presenting a narrative of purity and premium provenance for the table.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Coca-Cola, South Africa Project: Premium tabel mineral water

Different, the difference™ © IDHOLLAND Identity Partners 2013 Suiting up fans for invincible spirit and solidarity with their team - the spring box.

Different, the difference™ © IDHOLLAND Identity Partners 2013 Client: Nike SA Project: Limited Edition rugby jersey pack One-piece folded board, Litho printed Spring-fastened; Bolted cable handle

Different, the difference™ © IDHOLLAND Identity Partners 2013 connection chemistry clarity and craft. in summary we always value, and strive for

Different, the difference™ © IDHOLLAND Identity Partners 2013 i always value, and strive for the di ference.f

© IDHOLLAND Identity Partners 2013 Thank you Please visit www.idholland.com to enjoy more of our broader corporate brand consulting work or drop a note to identity@idholland.com for a chat with Dave! THE BRAND-0F-BUSINESS IDENTITY ADVISORY

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