Brand Style Guide for Downtown Bothell

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Information about Brand Style Guide for Downtown Bothell
Design

Published on March 1, 2014

Author: Axiacreative

Source: slideshare.net

Description

Axia Creative, formally known as Mayfield Creative, worked with Destination Development to develop a brand for the City of Bothell's downtown district

Style Guide for Bothell L a n d i n g’s Br a n d Elements 8.14.09 Style Guide 12.1.09

Contents Introduction...................................................................................... 2 Logo.................................................................................................. 3 Clear Space......................................................................... 4 Size....................................................................................... 5 Colors................................................................................... 6 Versions................................................................................. 8 Restrictions............................................................................ 9 11 Fonts..................................................................................... Photography.........................................................................14 Print.....................................................................................16 Wayfinding Signage......................................................................... 19 Gateways.............................................................................20 Kiosks................................................................................. 22 Directionals.......................................................................... 28 Banners............................................................................... 34 Contact Information.........................................................................36 Bothell Landing | Style Guide 1

Introduction The City of Bothell is engaged in a three year process involving a number of highly qualified design firms to develop Bothell’s downtown center. Among the projects, a brand development and wayfinding program was provided by Destination Development International. The branding exercise included the naming of Downtown Bothell to “Bothell Landing”. A logomark for the district was designed to distinguish it. In support of the new brand direction, a color palette, support fonts and printed collateral concepts were developed. The first part of this Style Guide includes controls and recommended interpretation of these elements. The second part is a comprehensive wayfinding system.“Wayfinding” is a term used to describe a system of communication devices that direct visitors through an environment and to its key destinations. This document includes examples of elements that represent sign types within the system. It illustrates general purpose and component details. It is not intended to be used as a fabrication manual, rather it communicates style and function for successful future implementation. For more information about construction details, request a copy of the original bid documents by contacting a city representative on page 36 of this style guide. 2 Introduction Bothell Landing | Style Guide

Logo C A B A. The Bothell Landing logotype is derived from the Trajan font. It has been slightly modified with a arched baseline. B. The green curved underline represents three elements found in Bothell Landing. It’s arched curve echoes the shape of the wooden foot bridge which is a central icon used in the City logo. It also represents the river’s edge which is a literal representation of the “Landing”. It subtly suggests a green horizon- a promise of good living within reach. Bothell Landing | Style Guide C. The light blue glow represents clean air– a place where one can breath, replenish and decompress. It also represents water meeting the shore. While Bothell Landing offers a healthy environment for mind and body, it also represents a growing scientific community fueling a vibrant spirit of innovation and creative thinking. Introduction 3

Clear Space A A. 4 Logo | Clear Space It is important to maintain ample clear space around the Bothell Landing logo. Clear space is determined by the height of the “B” in the logotype. Bothell Landing | Style Guide

Size 1/4" 1/4" A 1 1/2" C B 3/4" A. The suggested minimum size for a Bothell Landing logo with the light blue gradient is 1 1/2”. out graphic for signage, must not exceed the width of the thinnest stroke in the logotype. B. The suggested minimum size for a Bothell Landing logo without the light blue gradient is 3/4”. C. As a rule of thumb, the visible return thickness of a logo when reproduced as a dimensional, cut- Bothell Landing | Style Guide Logo | Size 5

Colors | Primary Palette Color Pantone CMYK RGB HEX Blue 660 C C = 90 M = 57 Y=0 K=0 R=5 G = 108 B = 182 5960A8 Green 347 C C = 100 M=0 Y = 86 K=3 R=0 G = 161 B = 96 009E60 Light Blue 2975 C C = 30 M=0 Y=5 K=0 R = 173 G = 224 B = 237 BAE0E2 Three colors make up the primary color palette: blue, green and light blue. RGB (Red, Green and Black) is the common formula used in digital media. The graph above displays formulas used to reproduce the colors for specific media. HEX (hex triplet) is a six-digit, three-byte hexadecimal number used in HTML, CSS, SVG, and other computing applications. Pantone Matching System (PMS) is used for off-set spot color printing. It is also used as reference when custom mixing paint and ink. CMYK (Cyan, Magenta, Yellow and Black) is a formula used when printing four color process. 6 Logo | Colors Bothell Landing | Style Guide

Colors | Secondary Palette Color Pantone CMYK RGB HEX Black - C=0 M=0 Y=0 K=100 R=0 G=0 B=0 FFFFFF White - C=0 M=0 Y=0 K=0 R=100 G=100 B=100 000000 Dark Putty MP03181 (Matthews Paint) - - - - The logo may also be reproduced in one of three secondary colors: black against a light background, white against a dark background or dark putty for dimensional signage. Bothell Landing | Style Guide Logo | Colors 7

Versions A B R=186 G=224 B=226 BAE0E2 The Bothell Landing logo has two principal versions which are considered the preferred graphic representations. R=89 5960A8 G=96 The first version B=168 R=0 009E60 G=158 A. includes a light blue horizon B=96 glow. It should be used when possible but Blue only against a white or light cream background. PMS 660 C B. 8 Logo | Versions The following are examples of permitted and prohibited uses: 050707 R=0 G=0 B=226 The second version is preferred for use in applications not suitable for gradients such as vinyl signage, embroidery, screen printing or for applications smaller than 1 1/2” wide. Bothell Landing | Style Guide

Restrictions | Permitted Uses Blue, green and light blue against a white background. Black against a white background. White, green and light blue against a black background. Blue and green against a white background. Warm Putty against a white background. White and green against a black background. Blue and green against a cream background. Warm Putty against a cream background. Black against a cream background. Blue against a white background. White against a blue background. White against a black background. Blue against a cream background. Cream against a blue background. White against a low-contrast photo. Bothell Landing | Style Guide Logo | Restrictions 9

Restrictions | Prohibited Uses Inverted colors. Weakens the brand. Blue, green and light blue against a black background. Not enough contrast. Altered element proportions. De-emphasizes the logotype. Added new graphic to the logo Modeled or textured treatments. Inhibits legibility. Color backgrounds other than permissible. Weakens the brand. Backgrounds that boarder within the clear space. Visually pulls the logo apart Drop shadows. Inhibits legibility. Green against a white background. Weakens the brand. White against a blue background. Weakens the brand. Contrasting photo elements invading the clear space margins. White against a cream background. Hard to read. 10 Forced perspective. Undermines brand recognition. Other logos or graphics within the clear space. Undermines brand recognition. White against a busy photo. Hard to read. Logo | Restrictions Bothell Landing | Style Guide

Fonts Trajan Pro Regular abcdfghijklmnopqrstuv wxz1234567890 The Bothell Landing logotype is derived from the Trajan Pro Regular font. It has been slightly modified. Meta Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Meta Bold is used for primary messages in directional signage. Bothell Landing | Style Guide Logo | Fonts 11

Fonts Meta Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Meta Regular is used for subordinate messages in directional signage. Frutiger Bold 1234567890 1234567890 Frutiger Bold and Frutiger Regular are used for numerals in signage instead of Meta. Scala Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345 Scala Bold is used for headlines and subheads for print. 12 Logo | Fonts Bothell Landing | Style Guide

Fonts Scala Regular and Scala Italic ABCDEFGHIJKLMN abcdefghijklmnz12345 ABCDEFGHIJKLMN abcdefghijklmnz12345 Scala Regular and Scala Italic are used for body text for print. Georgia Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Georgia Bold is used as headlines and subheads for web. Georgia Regular and Georgia Italic ABCDEFGHIJKLM abcdefghijklmn12345 ABCDEFGHIJKLM abcdefghijklmn12345 Georgia Regular and Georgia Italic are used as body text for web. Bothell Landing | Style Guide Logo | Fonts 13

Photography An important tool of Bothell Landing marketing is photography. Not only is a picture worth a thousand words, the right ones will add tremendous message strength to the words used in marketing communications. Photo imagery should be professionally photographed. Image composition should accommodate copy placement. Photography should depict Bothell Landing’s attributes. Images of people should represent the strategic target audience. If a potential visitor can visualize themselves in the environment, there is a greater chance they will come. 14 Logo | Photography Bothell Landing | Style Guide

Brand Property | The Arch Photo images should depict the best activities, featured attractions and the sensory delights of Bothell Landing. They should represent healthy living, outdoor activities, nature, family life, culinary diversity, entertainment, shopping and other amenities. The sciences should be represented as a contributing part of both the economy and community of Bothell Landing. Bothell Landing | Style Guide Logo | Print 15

Print | Brochures This headline continues the promise. biking kayaking This headline starts to make a promise Shopping Fine Restaurants Paragraph Header Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat. Paragraph Header Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat. Wine Vinyards Paragraph Header, call to action Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat. Boreet, venisi. Lessequat. Mod tie feugue modiam, sectet augiat inci er sit lore duipissi tisisl ex eum eu faccum eu faciduis exer sustie ero eu facil ex eugue consed modignis nostrud tem dunt lor illam vercipit in estrud dunt lam volendr eraessit delessi. Onsequipis nullut il do odolore tinisci lluptatum del ut augiam, quipis ad magnibh et, vel dolorperos nim quatisition lenim conse. w w w. e x p l o r e b o t h e l l . c o m Brochures should have large, professionally photographed images with emphasis on the waters edge. Background Images should bleed off the page with one edge cropped with a curved echoing the arch in the logo. Spot images are framed with a double, top/bottom curve box. To help highlight the spot images, a drop 16 Logo | Print shadow can be added. The Explore Bothell URL should be included with the final placement of the Bothell Landing logo, reversed in an arched field. The Scala font should be used for headlines, subheads and body text. Script fonts such as Festus may be used for special captions but only sparingly. Bothell Landing | Style Guide

Print | Advertisements Short, Bold Headline. Short, Bold Headline. Short, Bold Headline. Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat. w w w. e x p l o r e b o t h e l l . c o m Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait w w w. e x p l o r e b o t h e l l . c o m Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat. w w w. e x p l o r e b o t h e l l . c o m Ads should be simple, clean and elegant. Large images should bleed on three sides of the visible panel, the remaining edge cropped with a curve to echo the arch in the logo. Spot images should be used minimally, if at all. Short, bold headlines are placed within the large image. The body text is placed against a white field. Bothell Landing | Style Guide Veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat. For vertical ads, the Bothell Landing logo is placed, on center, above the Explore Bothell URL which is reversed in an arched field. The Scala font should be used for headlines, subheads and body text. Script fonts such as Festus may be used for special captions but sparingly. Logo | Print 17

Print | Mailers Bold Sub head. Introduces the Intended Message. Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea Bold Sub head. Introduces the Intended Message. facipit iustin heniam zzrilla amet wisi blam, cortion henim auga praess. Quatisim aliteugait landrem dolenim Feugait, veliquat verosto odolore te nulla amconse conse dolessequat. dolumsandrer si eriurem zzrit vel ea Eriurem zzrit vel efacipit iustin henia facipit iustin heniam zzrilla amet wisi zzrilla amet wisi. blam, cortion henim auga praess. Quatisim aliteugait landrem dolenim nulla amconse conse dolessequat. Eriurem zzrit vel efacipit iustin henia w w w. e x p l o r e b o t h e l l . c o m zzrilla amet wisi. Bold Sub head. Introduces the Intended Message. w w w. e x p l o r e b o t h e l l . c o m Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim auga praess. Quatisim aliteugait landrem dolenim nulla amconse conse dolessequat. Eriurem zzrit vel efacipit iustin henia zzrilla amet wisi. w w w. e x p l o r e b o t h e l l . c o m Promotional mailers are most effective when sent out in a series, no more than a week apart. Oversized mailers get better visibility than the traditional 7” x 5” versions which usually get lost among other mail. The graphic and photographic style used for the mailers should be similar to the brochures and ads to reinforce brand recognition. 18 Logo | Print Bothell Landing | Style Guide

Wayfinding BOTHELL LANDING DISTRICT MAP BOTHELL LANDING DISTRICT MAP City Hall City Hall UW Bothell UW Bothell Pop Keeney Stad. Pop Keeney Stad. Blyth Park Main Street Blyth Park Main Street V (1 & 2) Bothell Landing UWB/CCC K (1) K (2) Plan view (Planter length and width TBD) ad. V (3) B P G (2) Front View Side View The Bothell Landing wayfinding system includes five basic sign types. Gateways (G) announce entrances into the Bothell Landing district. There are vehicular directionals (V) which include three sizes for specific legibility requirements. Among the vehicular directionals are iconic parking directionals which share sign poles and mounting substrates. Pedestrian directionals (P) assist pedestrian traffic between Bothell Landing and the campus areas. Date: 6/28/09 Finally, there are two types of kiosks (K). A large version includes aProject: Bothell WayfindingType: Gateway alternate - Version 2 area map/directory canopy, Sign Drawing Description:brochure dispenser, Drawn By:TM Scale: N/A and a lockable display case. The smaller version is intended for less traveled environments and only includes a map/ directory and a lockable display case. Street banners (B) are designed with a changeable portion for seasonal or specific event related messages. Bothell Landing | Style Guide © 2009 Destination Developme such rights are released upon c etary and agrees not to use or as long as the material remains Wayfinding 19

Gateways | Type G2 6'-6" 5'-11" 3'-0" 2'-5" 7 1/2" 1'-7" 3" 2'-0" 1" 4" 3'-0" 3'-9" The Bothell Landing gateway signs are located at primary entrances to the Bothell Landing district. The monuments 1" are integrated with medians and existing hardscape elements. 11’-5/8" 3/4" 20 Wayfinding | Gateways 9" Bothell Landing | Style Guide

4" 3'-0" Gateways | Type G2 3'-9" 1" 3/4" 11’-5/8" 9" 1" 3/4" 6'-6" 5'-11" 3" 6" 5" 9" 11 5/8" The monuments are internally illuminated. Side panels include a laser-cut aluminum graphic backed up with white Lexan. The logo consists of push-through acrylic with illuminated edges that create a halo effect at night. Bothell Landing | Style Guide Wayfinding | Gateways 21

Kiosks | Type K1 5'-0" 9" 6'-8" 3 1/2" 3 " 3 " 8" 4" 3'-11" 2 3/4" 2" 10" 1 3/4" 7'-4" 9'-10" 5'-10" 3'-4" BOTHELL LANDING DISTRICT MAP 1'-8" 2'-3" 7" 7 1/2" 3'-2" 3'-6" 1'-1" The large kiosk includes an area map, brochure dispensers, lockable display cabinet and a glass canopy. These are located in prime pedestrian crossroads and gathering areas. 22 Wayfinding | Kiosks Bothell Landing | Style Guide

Kiosks | Type K1 3'-11" 2" 2'-11" 3/8" 1'-3/4" 3/8" 1" 3 1'-1 3/4" 1" 3/8" 3'-8" 3'-6" 3'-2" 2" 6" 1" 2'-3" 5/8" 6" 2'-3" The large kiosks include a laser-cut aluminum grate with dimensional “DIRECTORY” letters mounted to an curved aluminum panel. The illuminated area map and display case are set into the structure. Bothell Landing | Style Guide Wayfinding | Kiosks 23

Kiosks | Type K1 1/4" 4 1/4" 3 1/2" 10 1/8" 9" 3" Brochure dispensers are located on either side of the large kiosk. They are made of clear acrylic and include a hinged top to protect collateral from the weather. 24 Wayfinding | Kiosks Bothell Landing | Style Guide

Kiosks | Type K1 BOTHELL LANDING DISTRICT MAP A B C D E F G H J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH JJ KK LL 1 1 2 2 190TH ST 3 3 4 103R D AVE 4 5 188TH ST 6 5 6 101ST AVE 7 7 187 T H ST 8 RE 8 D ER W 9 AY 186TH ST RO SS 9 RD 10 10 11 11 10 8 T H AV E B OT H E L L WAY E 14 CAM 15 18 WOODENVILLE LLE Y V IEW 16 17 RD DR 19 18 0 T H ST SAM 21 18 110TH AV E 522 WAY VA 17 PUS SUNRISE DR MAIN ST 20 13 AY LE W DS S 96TH AVE 12 D U AR LV P BE B M 16 183R D ST The map includes a an X/Y grid. Each listing is paired with its unique map coordinate. This allows changes to be made to the legend without having to redo the map graphic. A 15 102N D AV E 14 185TH ST C 13 104TH AVE 185TH ST 12 Each large kiosk features an area map and a locator legend. The map and the legend are digitally reproduced onto translucent vinyl film with UV protective properties. 19 20 MA MI 180TH ST SH RIV 21 ER 22 22 522 23 23 RD CIRCLE DR HA LL 24 24 522 WEST 25 RIVER SIDE 25 DR 26 26 27 27 28 28 29 29 30 30 A B C D E F G H SHOPPING Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG DINING Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG J K L M N O P Q R Destination Listing Destination Listing Destination Listing Destination Listing 24-GG 24-GG 24-GG 24-GG LODGING Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing 24-GG 24-GG 24-GG 24-GG 24-GG ATTRACTIONS Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG PARKS Destination Listing 24-GG Bothell Landing | Style Guide S T U V W X Y Z AA BB Destination Listing Destination Listing Destination Listing Destination Listing 24-GG 24-GG 24-GG 24-GG CIVIC SERVICES Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing Destination Listing 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG 24-GG CHURCHES Destination Listing Destination Listing Destination Listing Destination Listing CC DD EE FF GG HH JJ KK LL 24-GG 24-GG 24-GG 24-GG You Are Here Restrooms Accessible Restrooms Public Parking Walking Route to UBW & CCC Medical Facility Wayfinding | Kiosks 25

Kiosks | Type K2 2'-8 1/2" 6 3/4" 2'-1/4" 5 1/2" 7'-8" 2'-8" 4'-0" BOTHELL LANDING DISTRICT MAP 1'-10" 2'-2" 1'-2" 2'-6" 3'-0" 9 1/2" The small kiosk includes an area map and a lockable display cabinet. Although these are not currently located in the plan, eventually they will be placed in remote areas as roadways are developed. 26 Wayfinding | Kiosks Bothell Landing | Style Guide

Kiosks | Type K2 1 3/8" 2'-8 1/2" 5/8" 1/4" " 2 3/8 9" 5/8" 9 1/2" 2'-1/4" 1/4" 2'-6 1/2" 2'-6" 2'-2" 1'-10" 1" 5/8" 5/8" 5 1/2" 6" The small kiosks will include a laser-cut aluminum grate with dimensional “DIRECTORY” letters mounted to an curved aluminum panel. The non-illuminated area map and display case are set into the structure. Bothell Landing | Style Guide Wayfinding | Kiosks 27

Directionals | Types V1 and V2 The anchor sign types of the Bothell Landing wayfinding system are the vehicular directionals with multiple messages. They direct traffic through Bothell Landing and to its destinations. The largest directional, V1, is intended for wider streets and faster traffic. V2 is smaller and is used on narrower streets with slower traffic. 3" R 10'-0" Ci 7 1/2" The signs are mounted to existing poles. Installation must be coordinated with Bothell Planning and Zoning. The mounting height is determined by D.O.T. regulations, existing signage and other pole-mounted elements. 2" UW 5'-8" 6'-2" Po 5" City Hall Bl UW Bothell M Pop Keeney Stad. Blyth Park 2" Main Street 2" 7'-0" 7'-6" 5'-4" 28 Wayfinding | Directionals Bothell Landing | Style Guide

Directionals | Types V1 and V2 City Hall R 6'-4" UW Bothell 1 1/2 " Pop Keeney Stad. Blyth Park Main Street City Hall UW Bothell 2" UW Bothell Blyth Park 35 Main Street 3'-1" Blyth Park Main Street 1'-8" 7'-0" 7'-6" 7'-6" 3'-4" Pop Keeney Stad. 12'-0" SPEED LIMIT Pop Keeney Stad. 13'-7" (MAXIMUM) 3'-7" 3'-11" City Hall 1'-1" Bothell Landing | Style Guide Wayfinding | Directionals 29

Directionals | Type V3 City Hall City Hall UW Bothell UW Bothell Pop Keeney Stad. Keeney Stad. Pop Main Street Main Street 1'-10" 1'-10" 7'-0" 7'-0" 2" Blyth Park 2" Blyth Park The V series includes an iconic parking directional. It is located as a separate message device from the V1 and V2 sign types. Private parking facilities are encouraged to use these signs as part of their lot identity. 30 Wayfinding | Directionals Bothell Landing | Style Guide

North Shore Performing Arts Next Left 6'-0" 7'-10" 9'-9" 1'-10" Directionals | Type V4 The fourth sign type in the V series is a single message directional. It is intended for remote areas or residential neighborhoods where streets are narrow and speeds are relatively slow. Bothell Landing | Style Guide Wayfinding | Directionals 31

Directionals | Type P2 1 1/2" Bothell Landing UWB/CCC 5'-5" 5'-6" 1'-5" 1'-0" The two-sided type P2 pedestrian signs mark the route between Bothell Landing and the Campus areas. 32 Wayfinding | Directionals Bothell Landing | Style Guide

Directionals | Type P2 187th St 103rd Ave 101st Ave Ro 186th St ss Rd 185th St rds le e Bl vd C am Be a 108th Ave 104th Ave 102nd Ave Sa m yV iew Way Vall e 522 pus Sunrise Dr Main St 110th Ave BOTHELL WAY Bothell Landing 183rd St Rd UWB & CCC 180th St m am is h R iv e r You Are Here Circle Dr Each sign includes a map with a highlighted route and a graphic with a you-are-here icon. Bothell Landing | Style Guide Wayfinding | Directionals 33

Banners Street banners are designed with a removable top panel for changing event or seasonal messages. A series of ten coordinated colors make up a recommended palette with tone-on-tone backgrounds inspired by graphic elements in the wayfinding signage. 34 Wayfinding | Banners Bothell Landing | Style Guide

Banners 1'-6" 1/8" 1 3/4" 1'-9" 4'-0" 2 1/2" 4'-9 3/4" 1 1/2" 1/8" 1/8" 8" 7'-6" 1/8" The current banner designs are intended to serve as a neutral element as off-season/event placeholders. They are mounted to lamp posts without existing type V signage. Bothell Landing | Style Guide Wayfinding | Banners 35

Contact Information CITY CONTACTS: DESIGNER CONTACTS: Terrie Battuello Assistant City Manager Economic Development Manager City of Bothell 18305 101st Avenue NE Bothell WA 98011 425.489.3387 terrie.battuello@ci.bothell.wa.us Destination Development International Corporate Office 6840 Fort Dent Way Suite 360 Seattle, WA 98188 206.241.4770 www.destinationdevelopment.com Dave Boyd Senior Planner Community Development City of Bothell 9654 NE 182nd Street Bothell WA 98011 425.486.8152 ext. 4429 david.boyd@ci.bothell.wa.us Florida Design Office 12171 Old Country Road Wellington, FL 33414 561.282.6205 todd.mayfield@teamddi.com Don Ranger, P.E. Project Engineer Public Works Department City of Bothell 9654 NE 182nd Street Bothell WA 98011 425.486.2768 ext. 4455 don.ranger@ci.bothell.wa.us 36 Contact Information Bothell Landing | Style Guide

40 Bothell Landing | Style Guide

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