Brand Strategy Overview

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Information about Brand Strategy Overview
Marketing

Published on March 20, 2014

Author: wjagoe

Source: slideshare.net

Description

Brand strategy overview.

Brand Strategy! Your brand is unique to your company. You want it portrayed consistently in everything ! you do. We must consider the following as it relates to your overall strategy:! ! •  Relationship Marketing Strategy! •  Brand Standards & Guidelines! •  Consumer Insights! •  User Experience! •  Buyer Persona! •  SWOT Analysis! •  Communication Strategy! •  Consumer Insights! •  Consumer Surveys & Polls! Holliday Flowers!

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