Brand owner presentation

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Information about Brand owner presentation
Marketing

Published on February 22, 2014

Author: raspalbhatia

Source: slideshare.net

Description

FMCG Brand Owners Hyper Local, Loyalty platform and Engagement platform. How to target consumers when it really matters. ShopSmrt is a local product directory. Consumers spent £170 billion on groceries in the UK 2013. 34.8 million people in the UK who have a smartphone & a at least one loyalty card are looking for something. 90% of smartphone shoppers use their phone for pre-shopping activities. 84% of smartphone shoppers use their device to help shop while in a store. This takes place over a number of categories including appliances, grocery, baby care, electronics, household care, health & beauty, apparel & pet care. ShopSmrt users select products themselves. We learn their behaviour and deliver relevant messages whilst they are engaged. With social networking the opportunity to resonate with many consumers occurs. Shopsmrt offers brand owners cutting edge loyalty features. Brand club, Establish loyalty clubs to retain & enhance relationships with consumers. Brand Connect, Interact with consumers using rich media whilst in-store. Mobile Ad, Incentivise consumers to physically handle products in-store. These features give a Brand In-store engagement. In 2012 FMCG companies lead global ad spend by sector with a 25.1% share. By medium Mobile internet is expected to grow the fastest from 2013 - 2016. We offer brands a free web based Insights & analytics console that can be used to measure products and markets.

! ! ! ! ! Welcome to your local product directory

Estimated Marketing spend of £13.6 billion Consumers spent £170 billion on groceries 2013 3.7% Growth 2012 (UK) consumers are shopping smarter

34.8 million people in the UK are looking for something I have a Smartphone and a Loyalty card ! Im looking for everyday value

http://www.google.com/think/research-studies/mobile-in-store.html

http://www.google.com/think/research-studies/mobile-in-store.html

http://www.google.com/think/research-studies/mobile-in-store.html

ShopSmrt users select products themselves

We learn their behaviour and deliver relevant messages whilst they are engaged

With social networking the opportunity to resonate with many consumers occurs

ShopSmrt Loyalty Features ! Loyalty ! ! ! ! Brand Club Establish loyalty clubs to retain & enhance relationships with consumers Brand Connect Shop smarter locally & earn reward points. Interact with consumers using rich media whilst in-store Mobile Ad Incentivise consumers to physically handle products in-store In-store Engagement

FMCG leads global ad spend

Insights & Analytics Free product and market place Insights.

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