Published on February 22, 2014
! ! ! ! ! Welcome to your local product directory
Estimated Marketing spend of £13.6 billion Consumers spent £170 billion on groceries 2013 3.7% Growth 2012 (UK) consumers are shopping smarter
34.8 million people in the UK are looking for something I have a Smartphone and a Loyalty card ! Im looking for everyday value
ShopSmrt users select products themselves
We learn their behaviour and deliver relevant messages whilst they are engaged
With social networking the opportunity to resonate with many consumers occurs
ShopSmrt Loyalty Features ! Loyalty ! ! ! ! Brand Club Establish loyalty clubs to retain & enhance relationships with consumers Brand Connect Shop smarter locally & earn reward points. Interact with consumers using rich media whilst in-store Mobile Ad Incentivise consumers to physically handle products in-store In-store Engagement
FMCG leads global ad spend
Insights & Analytics Free product and market place Insights.
Presentation on theme: "FINAL PROJECT (15%) (5-6 persons/group). The brand owner will seek to bridge the gap between the brand identity and the brand image.
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Brandbank specialises in managing and distributing rich digital FMCG brand content for the multichannel audience.
Kantar Media Corporate Video Presentation Services for Brand Owners and Advertisers. from proffice PRO 2 years ago Not Yet Rated.
SMEllS GOOd TO BRANd OwNERS: EuROpEAN COuRT Of JuSTiCE STEpS iN TO pROTECT TRAdEMARk OwNERS fROM COpYCATS JulY 2009
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a ...