Brand New Pres

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Information about Brand New Pres

Published on May 2, 2008

Author: brandbliss



Sidonie Myers April 2004 *smith&nephew Brand new – putting employees first

*smith&nephew Communication plan The plan was based around a four-step process: Awareness – Understanding – Commitment – Action Essential to build the brand internally: employees provide the experience for the customer Employees are the brand: what we stand for, what we are, where we are going Internal communication was a priority: if employees aren’t on board, the brand suffers

*smith&nephew Aims and objectives of the plan To develop and support the culture required to deliver the behaviour needed to realise the Brand in terms of Vision, Values and Personality

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