Brand Identity, Example for 1st Design Session

55 %
45 %
Information about Brand Identity, Example for 1st Design Session
Design

Published on May 8, 2009

Author: MosBar

Source: slideshare.net

Description

This is what I usually develop within the first "design session" or process and present to the client. Its a small company in Mexico City. The whole communication process was held over/through the Internet/Phone. I coordinated also other Production Companies and backend developers.

Corporate Design, CAA Basiselemente Auf den folgenden Seiten werden Grundelemente und Anwendungsbeispiele (Logo, Schrift, Farben) zwei unterschiedlicher Corporate Designskizzen gezeigt. Im 2. Schritt sollen weitere Elemente ausgearbeitet werden, die z.T. in dieser Präsentation in den Anwendungsbeispielen skizzenhaft (Formen, Umgang mit Farbe, Bild-CI, Flächenaufteilung usw.) dargestellt sind. CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Word/Image Mark, Version A ® CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Word/Image Mark & Claim, Version A Re d Warm Grey ® Consulting Dispute Resolution Contract Management The claim Experts. ® Consulting Dispute Resolution Contract Management CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Anwendungsbeispiel // Corporate Stationary, Version A ® Consulting Dispute Resolution Contract Management ® ® Consulting Dispute Resolution Contract Management Tel UK: +353 45881622 Thomas Pinter Tel DE: +49 170 218 444 5 Management Beispielcompany · Tel ME: +521 55 37960386 Beispielstrasse 4 · 73098 Musterstadt & Land Contract Administration & Association Ltd. Prof. Klaus Heider 95 Wilton Road, Suite 3 London, SW 1V 1BZ Landstrasse 137 www.caa.com info@caa.com 73098 Rechberghausen Nicole Schmid Contract Administration & Association Ltd. 01. Oktober 2004 Neues Erscheinungsbild für die Gemeinde London: 95 Wilton Road, Suite 3 schmid@gemeinde.rechberghausen.de London, SW 1V 1BZ Mexico City: Av. Nuevo Leon 18 Int. 501-A Sehr geehrte Damen und Herren, Col. Hipodromo Condesa Mexico City D.F. 06170 Dies ist ein Musterbeispiel für den Textblock (MAC-Formatierung, Freehand SALUDOS www.caa.com Version 9.x). Die zu verwendende Schrift ist die Univers Linotype Light Roman. info@caa.com MIT DEN BESTEN EMPFEHLUNGEN Die Schriftgrösse beträgt 9 Punkt bei einem Zeilenabstand von 10 Punkt. Wobei, AVEC COMPLIMENTS Tel UK: +353 45881622 wenn es sich einrichten läßt, der Zeichenabstand +0,5 - 1,0 eingestellt werden Tel. DE: +49 170 218 444 5 WITH COMPLIMENTS ® Consulting Tel. ME: +521 55 37960386 sollte. Der Textblock und die Anschrift beginnen 30,0 mm vom linken Rand. Der Dispute Resolution Contract Management Textblock ist 128 mm breit und linksbündig. Wenn Sie den Text an einem Partner/Associates: Declan Tonge, Thomas Pinter Laserdrucker oder einem Tintenstrahldrucker ausprinten möchten, stellen sie den Tonwert für die Zeichen auf 90% Schwarz. Der Textabschnitt fügt sich Country of registration: durch den geringeren Kontrast besser in das Gesamtbild des Briefes ein. England & Wales Verwenden Sie ausschließlich ihr eigenes Briefpapier oder drucken Ihr Schreiben State filing number: 6712415 auf eine Schneeweisse Papier-Vorlage. Bank Account: HSBC London Dies ist ein Musterbeispiel für den Textblock. Die zu verwendende Schrift ist No.: 400 629 8155 9869 ® Consulting Contract Administration & www.contract-administration.com Swift Code: MIDLGB22 Dispute Resolution die Univers Linotype Light Roman. Die Schriftgrösse beträgt 9 Punkt bei einem Association Ltd. info@contract-administration.com Contract Management IBAN: GB12MIDL40062981559869 95 Wilton Road, Suite 3 Zeilenabstand von 10 Punkt. Wobei, wenn es sich einrichten läßt, der London, SW 1V 1BZ Telephon UK: +353 45881622 Telephon De: +49 170 218 444 5 Zeichenabstand +0,5 - 1,0 eingestellt werden sollte. Telephon ME: +521 55 37960386 Sonnige Winte-Tage CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Anwendungsbeispiel // Powerpoint & Brochures, Version A ® Consulting Dispute Resolution Contract Management 1. This is a Headline lorem ispum. 2. Whatever it take, soon it will. 3. Could you believe! Here I am. This is a Headline lorem ispum. Whatever it take, soon it will. Could you believe! Here I am. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh This is a Headline lorem ispum. euismod tincidunt ut laoreet Danach folgt eine Subheadline. Im Regelfall stellt der Lorem ipsum dolor sit amet, suscipit lobortis nisl ut aliquip ex accumsan et iusto odio dignissim dolore magna aliquam erat consectetuer adipiscing elit, sed ea commodo consequat. Duis qui blandit praesent luptatum Grafiker den Autoren hierfür zwei Zeilen bereit. diam nonummy nibh euismod autem vel eum iriure dolor in zzril delenit augue duis dolore te tincidunt ut laoreet dolore magna hendrerit in vulputate velit esse feugait nulla facilisi. Lorem ipsum volutpat. Ut wisi enim ad aliquam erat volutpat. Ut wisi molestie consequat, vel illum dolor sit amet, consectetuer enim ad minim veniam, quis dolore eu feugiat nulla facilisis at adipiscing elit, sed diam nostrud exerci tation ullamcorper vero et accumsan et iusto odio nonummy nibh euismod minim veniam, quis nostrud suscipit lobortis nisl ut aliquip ex dignissim qui blandit praesent tincidunt ut laoreet dolore magna ea commodo consequat. Duis luptatum zzril delenit augue duis aliquam erat volutpat. Ut wisi autem vel eum iriure dolor in dolore te feugait nulla facilisi. enim ad minim veniam, quis exerci tation ullamco hendrerit in vulputate velit esse Lorem ipsum dolor sit amet, nostrud exerci tation ullamcorper molestie consequat, vel illum consectetuer adipiscing elit, sed suscipit lobortis nisl ut aliquip ex dolore eu feugiat nulla facilisis at diam nonummy nibh euismod ea commodo consequat. Duis vero et accumsan et iusto odio tincidunt ut laoreet dolore magna autem vel eum iriure dolor in dignissim qui blandit praesent aliquam erat volutpat. Ut wisi hendrerit in vulputate velit esse luptatum zzril delenit augue duis enim ad minim veniam, quis molestie consequat, vel illum dolore te feugait nulla facilisi. nostrud exerci tation ullamcorper dolore eu feugiat nulla facilisis at Lorem ipsum dolor sit amet, suscipit lobortis nisl ut aliquip ex vero et accumsan et iusto odio consectetuer adipiscing elit, sed ea commodo consequat. Duis dignissim qui blandit praesent diam nonummy nibh euismod autem vel eum iriure dolor in luptatum zzril delenit augue duis tincidunt ut laoreet dolore magna hendrerit in vulputate velit esse dolore te feugait nulla facilisi. aliquam erat volutpat. Ut wisi molestie consequat, vel illum Nam liber tempor cum soluta enim ad minim veniam, quis dolore eu feugiat nulla facilisis at nobis eleifend option congue nihil nostrud exerci tation ullamcorper vero et accumsan et iusto odio imperdiet doming id quod mazim suscipit lobortis nisl ut aliquip ex dignissim qui blandit praesent placerat facer possim assum. ea commodo consequat. Duis luptatum zzril delenit augue duis autem vel eum iriure dolor in dolore te feugait nulla facilisi. hendrerit in vulputate velit. Nam liber tempor cum soluta Esse molestie consequat, vel illum nobis eleifend option congue nihil dolore eu feugiat nulla facilisis at imperdiet doming id quod mazim vero et accumsan et iusto odio placerat facer dignissim qui blandit praesent Possim assum. Lorem ipsum dolor luptatum zzril delenit augue duis sit amet, consectetuer adipiscing dolore te feugait nulla facilisi. elit, sed diam nonummy nibh Nam liber tempor cum soluta euismod tincidunt ut laoreet nobis eleifend option congue nihil dolore magna aliquam erat ® Consulting imperdiet doming id quod mazim volutpat. Ut wisi enim ad minim Dispute Resolution placerat facer possim assum. veniam, quis nostrud exerci tation Contract Management Lorem ipsum dolor sit amet, ullamcorper suscipit lobortis nisl consectetuer adipiscing elit, sed ut aliquip ex ea commodo diam nonummy nibh euismod consequat. Duis autem vel eum tincidunt ut laoreet dolore magna iriure dolor in hendrerit in aliquam erat volutpat. Ut wisi vulputate velit esse molestie enim ad minim veniam, quis consequat, vel illum dolore eu nostrud exerci tation ullamcorper feugiat nulla facilisis at vero et ® Consulting Dispute Resolution Contract Management CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Anwendungsbeispiel // Exhibition & Fair Trade, Version A ® ® ® ® ® Consulting ® Consulting Dispute Resolution Dispute Resolution Contract Management Contract Management ® Consulting Dispute Resolution Contract Management CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Colorvariation y Gre Petro l Blue rm Wa Cyan CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Word/Image Mark, Version B CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Word/Image Mark, Version B Black Cyan Contract Administration Associates Ltd. Open up new options. CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Anwendungsbeispiel // Corporate Stationary, Version B Contract Administration Associates Ltd. Thomas Pinter Management 95 Wilton Road, Suite 3, London, SW 1V 1BZ Contract Administration & www.contract-administration.com Association Ltd. info@contract-administration.com 95 Wilton Road, Suite 3 Prof. Klaus Heider London, SW 1V 1BZ Telephon UK: +353 45881622 Landstrasse 137 Telephon De: +49 170 218 444 5 Telephon ME: +521 55 37960386 73098 Rechberghausen Sehr geehrte Damen und Herren, Dies ist ein Musterbeispiel für den Textblock (MAC-Formatierung, Freehand Version 9.x). Die zu verwendende Schrift ist die Univers Linotype Light Roman. Die Schriftgrösse beträgt 9 Punkt bei einem Zeilenabstand von 10 Punkt. Wobei, wenn es sich einrichten läßt, der Zeichenabstand +0,5 - 1,0 eingestellt werden sollte. Der Textblock und die Anschrift beginnen 30,0 mm vom linken Rand. Der Textblock ist 128 mm breit und linksbündig. Wenn Sie den Text an einem Laserdrucker oder einem Tintenstrahldrucker ausprinten möchten, stellen sie den Tonwert für die Zeichen auf 90% Schwarz. Der Textabschnitt fügt sich durch den geringeren Kontrast besser in das Gesamtbild des Briefes ein. Verwenden Sie ausschließlich ihr eigenes Briefpapier oder drucken Ihr Schreiben auf eine Schneeweisse Papier-Vorlage. Contract Dies ist ein Musterbeispiel für den Textblock. Die zu verwendende Schrift ist die Univers Administration Associates Ltd. Linotype Light Roman. Die Schriftgrösse beträgt 9 Punkt bei einem Zeilenabstand von 10 Punkt. Wobei, wenn es sich einrichten läßt, der Zeichenabstand +0,5 - 1,0 eingestellt werden sollte. Sonnige Winte-Tage Contract Administration & www.contract-administration.com Country of registration: Association Ltd. info@contract-administration.com England & Wales State filing number: 6712415 95 Wilton Road, Suite 3 Telephon UK: +353 45881622 London, SW 1V 1BZ Telephon De: +49 170 218 444 5 Bank Account: HSBC London Telephon ME: +521 55 37960386 Account no.: 400 629 8155 9869 Av. Nuevo Leon 18 Int. 501-A Swift Code: MIDLGB22 Col. Hipodromo Condesa Partner/Associates: IBAN: GB12MIDL40062981559869 Mexico City D.F. 06170 Declan Tonge, Thomas Pinter CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Anwendungsbeispiel // Powerpoint & Brochures, Version B This is a Headline lorem ispum. This is a Headline lorem ispum. Danach folgt eine Subheadline. Im Regelfall stellt Danach folgt eine Subheadline. Im Regelfall stellt der Grafiker den Autoren hierfür zwei Zeilen bereit. der Grafiker den Autoren hierfür zwei Zeilen bereit. This is a Headline lorem ispum. Contract Administration Associates Ltd. Danach folgt eine Subheadline. Im Regelfall stellt der Grafiker den Autoren hierfür zwei Zeilen bereit. This is a Headline lorem ispum. Lorem ipsum dolor sit amet, magna aliquam erat volutpat. nisl ut aliquip ex ea commodo consectetuer adipiscing elit, sed Ut wisi enim ad minim veniam, consequat. Duis autem vel eum diam nonummy nibh euismod quis nostrud exerci tation iriure dolor in hendrerit in tincidunt ut laoreet dolore ullamcorper suscipit lobortis vulputate velit esse molestie magna aliquam erat volutpat. nisl ut aliquip ex ea commodo consequat, vel illum dolore eu Ut wisi enim ad minim veniam, consequat. Duis autem vel eum feugiat nulla facilisis at vero et quis nostrud exerci tation iriure dolor in hendrerit in accumsan et iusto odio ullamcorper suscipit lobortis vulputate velit esse molestie dignissim qui blandit praesent nisl ut aliquip ex ea commodo consequat, vel illum dolore eu luptatum zzril delenit augue consequat. Duis autem vel eum feugiat nulla facilisis at vero et duis dolore te feugait nulla iriure dolor in hendrerit in accumsan et iusto odio facilisi. Lorem ipsum dolor sit vulputate velit esse molestie dignissim qui blandit praesent amet, consectetuer adipiscing consequat, vel illum dolore eu luptatum zzril delenit augue elit, sed diam nonummy nibh feugiat nulla facilisis at vero et duis dolore te feugait nulla euismod tincidunt ut laoreet accumsan et iusto odio facilisi. Lorem ipsum dolor sit dolore magna aliquam erat dignissim qui blandit praesent amet, consectetuer adipiscing volutpat. Ut wisi enim ad minim luptatum zzril delenit augue elit, sed diam nonummy nibh veniam, quis nostrud exerci duis dolore te feugait nulla euismod tincidunt ut laoreet tation ullamcorper suscipit facilisi. Lorem ipsum dolor sit dolore magna aliquam erat lobortis nisl ut aliquip ex ea amet, consectetuer adipiscing volutpat. Ut wisi enim ad minim commodo consequat. Duis elit, sed diam nonummy nibh veniam, quis nostrud exerci autem vel eum iriure dolor in euismod tincidunt ut laoreet tation ullamcorper suscipit hendrerit in vulputate velit esse dolore magna aliquam erat lobortis nisl ut aliquip ex ea molestie consequat, vel illum volutpat. Ut wisi enim ad minim commodo consequat. Duis dolore eu feugiat nulla facilisis veniam, quis nostrud exerci autem vel eum iriure dolor in at vero et accumsan et iusto odio tation ullamcorper suscipit hendrerit in vulputate velit esse dignissim qui blandit praesent lobortis nisl ut aliquip ex ea molestie consequat, vel illum luptatum zzril delenit augue commodo consequat. Duis dolore eu feugiat nulla facilisis duis dolore te feugait nulla autem vel eum iriure dolor in at vero et accumsan et iusto odio facilisi. Nam liber tempor cum hendrerit in vulputate velit. dignissim qui blandit praesent soluta nobis eleifend option Esse molestie consequat, vel luptatum zzril delenit augue congue nihil imperdiet doming illum dolore eu feugiat nulla duis dolore te feugait nulla id quod mazim placerat facer facilisis at vero et accumsan et facilisi. Nam liber tempor cum possim assum. iusto odio dignissim qui blandit soluta nobis eleifend option praesent luptatum zzril delenit congue nihil imperdiet doming augue duis dolore te feugait id quod mazim placerat facer nulla facilisi. Nam liber tempor Possim assum. Lorem ipsum cum soluta nobis eleifend dolor sit amet, consectetuer option congue nihil imperdiet adipiscing elit, sed diam doming id quod mazim placerat nonummy nibh euismod facer possim assum. Lorem tincidunt ut laoreet dolore ipsum dolor sit amet, magna aliquam erat volutpat. consectetuer adipiscing elit, sed Ut wisi enim ad minim veniam, diam nonummy nibh euismod quis nostrud exerci tation tincidunt ut laoreet dolore ullamcorper suscipit lobortis Contract Administration Associates Ltd. CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Anwendungsbeispiel // Exhibition & Fair Trade, Version B Contract Contract Administration Administration Associates: Associates: Open up new options. Contract Administration Associates: is now also in Spain. CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Anwendungsbeispiel // Advertisement (Sales) CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Anwendungsbeispiel // Advertisement (Image) CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Anwendungsbeispiel // Image from the Webpage; “About us” Thomas Pinter, Lateral Thinker A peoples company. CAA / Corporate Design Development / January 2009 / Marc-Oliver Gern ©

Add a comment

Related presentations

Related pages

Online Marketing Certificate - Sessions College

Marketing Design Professional Certificate ... including advertising and brand identity. ... * Promotional tuition in effect until Dec 1st, ...
Read more

Fluxwerx Illumination - Industrial Brand

Fluxwerx Illumination. Brand Discovery, Brand Strategy, Collateral, Communication Design, Identity, ... guiding the company through a brand strategy session.
Read more

1000+ images about Branding on Pinterest | Branding, Logos ...

The new flexible and dynamic brand identity that has the ... Visual identity of Kaunas 1st music ... #design #branding #brand #identity #logo # ...
Read more

getpics.online - Berlin Hub

© 2016 by bring the pixel. Remember to change this. Back to Top
Read more

The History of the “Racing Stripe” Emblem and Brand ...

anonymity to a recognizable brand identity. ... the design firm of Raymond Loewy/ ... others followed the United States Coast Guard’s example.
Read more

10 Tips I Learned Art Directing My First Photo Shoot ...

My specialty is logo & brand identity design. ... 10 Tips I Learned Art Directing My First Photo Shoot ... Ask how long a typical photo session is, ...
Read more

Onboarding: Designing Welcoming First Experiences | UX ...

... from the moment just after a user has signed up until the end of his first session. ... A prime example of great onboarding. ... brand identity, ...
Read more

Website Style Guide Resources

By 1st Web Designer. ... How to create a design style guide ... Channel 4 Brand Identity. Channel 4 Identity Style Guide with visual guidelines.
Read more

iCloud

iCloud makes sure you always have the latest versions of your most important things — documents, photos, notes, contacts, and more — on all your devices.
Read more

Flipped Classroom Infographic | Knewton

Flipped Classroom. A new method of teaching is turning the traditional classroom on its head. ... Brand Identity Guidelines ...
Read more