Brand Heroics

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Information about Brand Heroics

Published on November 28, 2008

Author: electricgeisha


Brand Heroics!

Brands Why are they so important? – Think about how they are designed… What does a brand bring to a game? – Think about Halo, Halo 2 and Halo 3 Think about it!

Activity Let’s play the Post-it note game: Rules • You may only answer ‘yes’ or ‘no’ • You may not shout out names • Wait until the end of the game to find out if you’re right!

Who am I? • Charles Martinet provides my voice • I wasn’t always this big • I don’t live alone • I’m pretty busy • I like pizza • I don’t own many clothes • I’ve got some really good friends!

Did You Get it Right?

The Cult of Mario • Mario has appeared in 200 games since his conception. • His ‘dad’ is Shigeru Miyamoto of the Nintendo Corporation. • Mario, the brand has sold more than 285 million units worldwide – that makes him as recognisable as Jesus. (The Bible has shifted over 6 billion units)

When is a Game Brand not a Game Brand? • When it’s a licence? – Give me 1 example • When it’s a film? – Give me 1 example

Building The Brand - Activity Look at your post it note from the game earlier. • Who or what is your brand? • Where would a games company start in the promotion of the game?  Write down a few ideas and discuss them! Timeframe: 5 Minutes

Other Brands to Consider

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