Brand essence of Servis Shoes

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Information about Brand essence of Servis Shoes
Marketing

Published on March 13, 2014

Author: ZeeshanAzam

Source: slideshare.net

1) Target Consumer 3) Product AttributesServis Shoes Brand Essence 2) Brand Benefit 4) Brand Personality Hamid is a Sales coordinator in a company. He lives in a home located in Iqbal Town with his 16 years son who is a sports lover and 11 years old daughter, along with his wife. He shops with his family on every important event so that they enjoy their happy moments. *Insight: Meri khwahish hai k jub hum jootay lene jaien to hum sub k jootay ek hi jaga se mill jain. Ta k humain kisi kisam ki pareshaani ka saamna na karna parray. Rational Benefits: lots of qualities and characteristics to attract and initialize others. Good quality leather to have a unique element into feet. Emotional Benefits: Nothing is important than you have got the fascinating looks, durability and comfort in your foot wears. Highly comfort, funky and fascinating looks and top quality leather are the one of the most important attributes in the side of foot wears. The brand is for all those persons who are: Businessmen Sports persons Men Women School going children Children who loves colorful feet Competitive environment Bata shoes, urbansole, starlet shoes and aerosoft shoes are the close competitors of the brand. OBI Shoes for Everyone! Made for Everyone!

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