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BRAND EQUITY EXPOSED - Quantifying the Unquantifiable

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Information about BRAND EQUITY EXPOSED - Quantifying the Unquantifiable
Marketing

Published on February 24, 2014

Author: JonasAltman

Source: slideshare.net

Description

This workshop covers the world of brand equity, dispels the myths and cites modern day examples.

Delivered to MA Entrepreneurship & Innovation
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