Brand Driven Design - Mike Atherton - UX Café May '13

56 %
44 %
Information about Brand Driven Design - Mike Atherton - UX Café May '13

Published on May 31, 2013

Author: uxcafelondon

Source: slideshare.net

@MIKEATHERTONA MINIMUM VIABLE PRESENTATIONFOR UX CAFEBRAND-DRIVENDESIGN

YOURBRANDISNOTYOURLOGO.@MIKEATHERTONBRANDS OWNA CORNEROF YOUR MIND.BRAND IS A SMALL, DIFFERENTIATED IDEA.

Abrandisanideathatyoustandfor,maderealbywhatyoudoandexpressedthroughyourpersonality.Wally Olins

YOURBRANDISN’TWHATYOUSAYITIS.MARTY NEUMEIER, THE BRAND GAPIT’S WHAT THEYSAY IT IS.BRAND EXISTS IN THE MIND OF THE CUSTOMER.

VALUES: The iconic things that you stand forabove all else.PERSONALITY: Your specificcharacteristics, or how others woulddescribe you.

commoditiesgoodsservicesexperiencestransformationsCUSTOMERRELEVANCYDIFFERENTIATIONPRICE PREMIUMPROGRESSION OF ECONOMIC VALUEJoseph Pine II and James H. Gilmore - The Experience Economy, 1999

BRANDISYOURRESPONSIBILITY@MIKEATHERTONMAKINGMARKETINGRUNYOURBRANDISLIKEMAKINGI.T.RUNYOURWEBSITE.LIVE YOUR VALUES IN EVERYTHING YOU DO.

Peoplethinkfocusmeanssayingyestothethingyou’vegottofocuson.Butthat’snotwhatitmeansatall.Itmeanssayingnotoahundredothergoodideas.SteveJobs

THEFUTUREOFDIGITALPRODUCTS@MIKEATHERTONSMALLPIECES, LOOSELYJOINED.FOCUSED AND INTEROPERABLE.

CHALLENGERBRANDSAL RIES & JACK TROUT, POSITIONING: THE BATTLE FOR YOUR MINDREFRAME THECONVERSATIONMAKING US CONSIDER THE CATEGORY IN NEW WAYS

$500?It’sthemostexpensivephoneintheworld!Steve Ballmer on the iPhone, 2007

BEACHALLENGER@MIKEATHERTONDON’T ATTACK PRODUCTS.CHANGEIDEAS.SOLVE THE PROBLEM IN A BETTER WAY.

VALUES: The iconic things that you stand forabove all else.PERSONALITY: Your specificcharacteristics, or how others woulddescribe you.

PRODUCTDESIGNBEGINSWITH@MIKEATHERTONWORDS, NOTPICTURES.USE BRAND-VALUES TO DEFINE YOUR PROPOSITION.

Rohit BhargavaPersonality Not Included, 2010Brand voice must beunique, authenticand talkable.

BRAND-DRIVEN DESIGNPUTS YOUR DIFFERENTIATOR, VALUES AND ATTITUDE INTOTHE HEART OF YOUR PRODUCT.

FINDTHEUNCONTESTEDGROUND@MIKEATHERTONMAKE THINGSUNIQUE, AUTHENTIC &TALKABLE.USE BRAND-VALUES TO DEFINE YOUR PROPOSITION.

KNOW YOUR HEARTREFRAME YOUR CATEGORYDEFINE YOUR MISSIONFIND YOUR VOICEMAKE YOUR DIFFERENCE SHINEBRAND-DRIVEN DESIGNTHANKS! @MIKEATHERTON

Add a comment

Related pages

UX Café — Brett Evans

... iterating Mike Atherton, Former BBC & Head of UX for Huddle will be giving a brilliant talk on Brand Driven Design More ... UX Café. Thursday ...
Read more

UXmatters :: Articles by Topic :: Current Top 10 :: All ...

... —A column by Steven Hoober—May 2014 Topics: Design Process | Mobile UX ... —A column by Mike Hughes ... UX Design Versus UI Development ...
Read more

Carrie Hane Dennison | LinkedIn

The 2015 IA Summit marked the first step toward a brand vision that is unified across ... Mike Atherton, Steve ... Teaching User Experience Design (UX)
Read more

Matthew Dakeyne (@dakeyne) | Twitter

Mike Atherton @ MikeAtherton ... #brand #design #typography ... Twitter may be over capacity or experiencing a momentary hiccup.
Read more

Logo Design, Web Design and More. | 99designs

The #1 marketplace for graphic design, including logo design, web design and other design contests. 99designs. BROWSE CATEGORIES. Logo ... Brand identity ...
Read more

Editor's Pick: Bike Video Series - Red Bull Gives You ...

... Anton Thelander and a whole bunch of friends go nuts in a brand ... Courage Adams and Anthony Perrin on their Red Bull Design ... On till Sunday 22 May.
Read more