Brand analysis solution

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Information about Brand analysis solution

Published on March 10, 2014

Author: mosofsky

Source: slideshare.net

ENTERPRISE SOCIAL INTELLIGENCE BRAND ANALYSIS Take Control of Your Brand Your Customers Live in Social Media BENEFITS You know that social media is where customers are doing the most talking about your brand. In fact, they are actually the ones controlling your brand’s perception as they share their opinions with their friends and followers, talk about their online and physical-world experiences, and engage directly with companies and their business partners throughout the distribution chain. With social media, your brand and your competitors’ brand perceptions could be changing every minute. Are you not just listening but understanding too? UNDERSTAND the key factors influencing your brand’s health Track brand perceptions in real-time Every day, you run your business based on your key performance indicators (KPIs); similarly, you should have metrics to measure your social brand health. Brand managers and executives need real-time access to these metrics—on awareness, perception, sentiment, and brand passion—and a way to understand what is driving any changes to them. ANTICIPATE & ACCELERATE RESPONSES to brand threats COMBAT PRICE PRESSURES based on strong brand recognition and deeper understanding of brand loyalists MAKE BETTER DECISIONS about brand extensions with a clear picture of brand power INNOVATE CONFIDENTLY by knowing your customers’ needs Craft Winning Brand Strategies in Real-time The NetBase brand analysis solution makes it easy to measure and manage social brand health in real-time. The solution includes a business-ready template to: Monitor and measure brand conversations Perform in-depth analysis of the underlying drivers of brand perception Track historical trending out-of-the-box, without waiting weeks or months for data collection Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and web-based application builder, the solution gives brand managers and executives the right set of brand KPIs for their business needs along with the power to dig deeper into the metrics and find answers to their “why” questions. KEY FEATURES Monitor and measure your social brand health – in real-time and on demand Analyze what people like and dislike about your brand Identify key influencers and brand advocates Analyze net sentiment in the context of historical trending Know Your Competition – and Outmaneuver Them Every brand manager wants to understand where the gaps are between his/her brand and the competition’s. The NetBase brand analysis solution gives you up-to-the-minute insights on net sentiment, brand attributes discussed, passion, and buzz – just as if you were seeing your own or your competitors’ market research reports! Don’t Get Blindsided by the Speed of Social Ignoring social media insights can leave the door open for the competition. With the NetBase brand analysis solution, you are always prepared. Rather than waiting for issues to take on a life of their own, you can proactively co-manage your brand sentiment with your customers. You can take steps to satisfy your customers and identify new opportunities to delight them. Know where people are talking about your brand and your competitors Compare and contrast social KPIs with traditional, survey-based brand insights Discover deep insights by drilling down into the stream of customer opinions

BRAND ANALYSIS The Secret Sauce: NetBase Enterprise Social Intelligence Platform and NetBase Social Insight Composer At the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social Intelligence Platform. This platform offers organizations a way to operationalize social media by instantly capturing billions of social media conversations from millions of sites globally and making those conversations available for immediate use enterprise-wide. End-users benefit from trusted, transparent, and targeted insights delivered to them through easy-to-understand views. WHAT’S DIFFERENT? Immediate access to real-time, global conversations and at least one year of history The key components of the NetBase Enterprise Social Intelligence Platform are: ConsumerBase, our social intelligence warehouse containing conversations from more than 100 million global sources—cleansed, processed, normalized, and organized as structured insights in a special index. It uniquely makes one year’s worth of normalized data available to users on-demand on day one. Our Twitter Firehose option adds real-time access to Twitter’s complete data stream—more than 270 million tweets per day on average. A high-precision natural language processing (NLP) engine, combined with text analytics and machine learning. This engine reads and categorizes each one of the posts captured in ConsumerBase according to the opinions, emotions, and behaviors that customers have expressed. The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social media posts, related insights, and summary statistics available for integration into enterprise workflow processes and applications. Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform processes tens of thousands of sentences per minute, 24x7. The NetBase Social Insight Composer enables power users and business analysts to quickly define topics (using NetBase Insight Workbench features) and create, publish, and share interactive dashboards from a vast set of widgets in the data visualization library. It includes an easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content, and organize insights for business use. Each dashboard created by the composer is made up of widgets that provide relevant views of social data for specific monitoring and analysis needs. Quickly view conversations around the world Understand what people are saying A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG © May 2012 NetBase Solutions, Inc. Accurate sentiment analysis and targeted customer insights organized using a high-precision NLP engine, combined with text analytics and machine learning Multilingual solution with support for English, Spanish, French, German, Italian, Japanese, and Portuguese Easily extensible to support a broad range of business users across the enterprise through business templates and state-of-the-art APIs Drill down into customer posts NetBase Solutions, Inc. 2087 Landings Drive | Mountain View | CA 94043 P 650.810.2100 | F 650.968.4872 For more information, visit: www.netbase.com. @NetBase NetBaseInc NetBase Solutions, Inc NetBaseInc

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