Published on February 5, 2014
Brand Ambassadorship: Goal & Reality Analysis AIESEC Mongolia Get Smart Campaign mn.aiesec.org
Reality Analysis (TXP) • • • • • • • Leadership opportunities Personal development Practice English Communication skills They don't know what we actually do Different opportunities mn.aiesec.org
Reality Analysis (TXP) NUM Analysis • Small sample size (30) • Leadership opportunities IFE Analysis • Big sample size (300) • A lot of people don't know AIESEC • Leadership + opportunities mn.aiesec.org
Reality Analysis (TXP) Hear: Do: Say: Feel: Leadership + opportunities Nothing / want to join Leadership + opportunities What we do / offer is relevant mn.aiesec.org
Reality Analysis (TN) • Current TNs say that we are cost-effective (visa) but other companies say that we are expensive (salary + accommodations) • International experience for the companies • Value adding for the company • Interns give the full value of the cost to the company • Companies here do not know how to handle interns • Unable to maximize the internship XP • Still expecting "white people" even though they do not have the capacity to pay • Setting expectations may cause a harder sell • Something + language-based TNs mn.aiesec.org
Reality Analysis (EP) Outgoing • Happy with the cultural experience • Not happy with AIESEC (non-delivery from the project side) • Happy with the network • Proper expectation setting • Career development/ professionalism • Disorganized LCs Incoming • Either overworked or underworked • Difficulty working with the locals • EPs get used to the working environment after a while • Incompetent management on the TN's side • Lack of communication from EPs • Most of them are not AIESECers • Need to be more connected and integrated with the EPs mn.aiesec.org
Goal Analysis (TXP) Hear: The international platform for developing young leaders through leadership and exchange opportunities (brand position) Do: Become promoters of AIESEC (Promoters: involve themselves for AIESEC, engaging and attempting to bring in new customers) Say: Network, interpersonal skills, leadership opportunities, practical knowledge and skills (brand promise) Feel: There is a need to join AIESEC for the betterment of the youth and the society mn.aiesec.org
Goal Analysis (TN) Hear: Foremost international talent solution provider in Mongolia Do: Collaborate with AIESEC to increase operational capacity Say: Endorse AIESEC and its programs to other companies and organizations Feel: AIESEC is adding value to the company and the investments through the international programs mn.aiesec.org
Goal Analysis (Outgoing EPs) Hear: Opportunity to gain international working experience and a way to have fun and meet new people from different countries Do: Be involved in AIESEC in other countries and bring back their experience into AIESEC Mongolia (IXP) Say: The internship and the experience as a whole was value adding and fun for them Feel: The exchange was worth the trouble and money that they went through mn.aiesec.org
Goal Analysis (Incoming EP) Hear: Mongolia is a nice place to live and work in Do: Be involved with AIESEC Mongolia and be promoters of AIESEC Mongolia to their home countries and to their TNs Say: See the internship as a value adding experience for them that they will be more competitive in the job market Feel: Fulfilled and satisfied with the work experience and with AIESEC for providing a holistic experience for them mn.aiesec.org
Brand Ambassadorship at a glance: 6,809 LinkedIn members have this skill. Where they work. Freelance (207 members) Mosaic Sales Solutions (86 members)
Brand ambassador; Drip marketing; Visual ... sales and create brand awareness. Today, brand ambassador as a term has ... they obtain fit within the brand ...
Brand Ambassadorship: Goal & Reality Analysis. Blogging in Schools. Flipped instruction and Twitter for independent learning in schools. E thinking in ...
Three Steps For Transforming Employees Into Brand ... their role in turning brand aspirations into reality. ... the corporate goals.
A recent analysis by TNS offers the top drivers of employer brand ambassadors to deliver the brand ... important for employer brand ambassadorship. ...
Online presence analysis ... Analyzing negative materials about your brand and addressing ... Call us TODAY so that we can help you achieve you Goals ...
Free association is a ... The goal of free association is not ... The fundamental rule is something the client agrees to at the beginning of analysis, ...
Reality Modeling; Site Analysis; ... Reality Modeling Software ... The city of Eindhoven uses Bentley software to integrate 3D data to achieve its goal of ...
Current Member, Board of Advisors at Aromaflage, Social and digital consultant (Ultra Premium Products, Travel, Loyalty, Brand Ambassadorship) at...