Brand Activation Series: What is Brand Activation?

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Information about Brand Activation Series: What is Brand Activation?
Marketing

Published on March 13, 2014

Author: Coupons-com-Ltd

Source: slideshare.net

Description

What is Brand Activation? How can it help FMCG marketers boost campaign interaction & product purchase?

'Brand Activation' can make all the difference between a low-performing digital campaign, and a high-performing campaign with plenty of consumer interaction (email opens, registrations, 'Likes', competition entries...) and in-store product purchase.

We explain what Brand Activation is, why it is so important and how to do it. We also give you 3 examples of FMCG brands that are already activating their campaigns.

Coupons.com Limited – Proprietary Information. Please Do Not Copy Brand Activation Boost Campaign Interaction & Product Purchase

Coupons.com Limited – Proprietary Information. Please Do Not Copy Simply put, Brand Activation is about:- 1 2

Coupons.com Limited – Proprietary Information. Please Do Not Copy Getting Brand Activation right is often the key difference between high-performing campaigns

Coupons.com Limited – Proprietary Information. Please Do Not Copy …and low-performing activity that leaves you questioning

Coupons.com Limited – Proprietary Information. Please Do Not Copy So why is activation so important? “Activation is about creating consumer engagement along the path-to-purchase in order to activate a sale” The Direct Marketing Association (DMA)

Coupons.com Limited – Proprietary Information. Please Do Not Copy Remember the AIDA marketing model?

Coupons.com Limited – Proprietary Information. Please Do Not Copy It explains activation very well

Coupons.com Limited – Proprietary Information. Please Do Not Copy So now let’s consider your FMCG marketing campaigns

Coupons.com Limited – Proprietary Information. Please Do Not Copy Your agencies develop creative ideas that succeed in…

Coupons.com Limited – Proprietary Information. Please Do Not Copy building brand awareness, 1. Awareness

Coupons.com Limited – Proprietary Information. Please Do Not Copy generating interest 1. Awareness 2. Interest

Coupons.com Limited – Proprietary Information. Please Do Not Copy and generating desire 1. Awareness 2. Interest 3. Desire

Coupons.com Limited – Proprietary Information. Please Do Not Copy But do they do enough to… 1. Awareness 2. Interest 3. Desire

Coupons.com Limited – Proprietary Information. Please Do Not Copy convert your creative work... 1. Awareness 2. Interest 3. Desire

Coupons.com Limited – Proprietary Information. Please Do Not Copy …into action? 1. Awareness 2. Interest 3. Desire 4. Action

Coupons.com Limited – Proprietary Information. Please Do Not Copy Activation Buttons can help! A simple activation button added to your campaign can make a big difference

Coupons.com Limited – Proprietary Information. Please Do Not Copy creating a powerful call to action

Coupons.com Limited – Proprietary Information. Please Do Not Copy such as engage & interact…

Coupons.com Limited – Proprietary Information. Please Do Not Copy but most importantly…

Coupons.com Limited – Proprietary Information. Please Do Not Copy actions that drive sales

Coupons.com Limited – Proprietary Information. Please Do Not Copy So how can I activate my FMCG campaign?

Coupons.com Limited – Proprietary Information. Please Do Not Copy Coupons make great activation buttons!

Coupons.com Limited – Proprietary Information. Please Do Not Copy Coupons make great activation buttons!

Coupons.com Limited – Proprietary Information. Please Do Not Copy Coupons make great activation buttons!

Coupons.com Limited – Proprietary Information. Please Do Not Copy Coupons make great activation buttons!

Coupons.com Limited – Proprietary Information. Please Do Not Copy Digital Printable Coupons

Coupons.com Limited – Proprietary Information. Please Do Not Copy Digital Printable Coupons

Coupons.com Limited – Proprietary Information. Please Do Not Copy How are FMCG brands using coupons? Click to view campaign examples >

Coupons.com Limited – Proprietary Information. Please Do Not Copy How can Coupons.com help you? Follow us Sign-up international-sales@couponsinc.com www.couponsinc.co.uk

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